System and Method for Computer-Implemented Advertising Based on Search Query

• US 20120179545A1
• Filed: 01/17/2012
• Published: 07/12/2012
• Est. Priority Date: 01/12/2011
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Everingham, James R.
• Application Number:
  US13/352,188
• Publication Number:
  US 20120179545A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Provided herein are systems and method for monetizing a search interface. In one embodiment, for example, there is provided a method comprising (a) receiving a search query from a user; (b) identifying a plurality of documents responsive to the search query; (c) identifying a creative relevant to the search query; and (d) providing the user with the plurality of documents and at least one relevant creative. The creative may be selected based on a subject tag and/or product tag present in the search query. In one embodiment, the systems and methods described herein are used in computer-implemented advertising.

Claims

1. A computer-implemented advertising method, comprising:

configuring a server to

(a) receive, over a network, a search query from an end-user'"'"'s device;

(b) identify, with a search engine program document locator, one or more documents responsive to the search query;

(c) identify, with a decision engine, a cataloged creative relevant to the search query, wherein the cataloged creative is maintained in a product database; and

(d) provide the end-user'"'"'s device with the one or more documents responsive to the search query and the cataloged creative relevant to the search query.

2. The method of claim 1, further comprising:

configuring the server to identify whether the search query includes words indicative of a purchase intent.

3. The method of claim 1, further comprising:

configuring the server to

analyze the search query to identify a noun in the search query, wherein the noun is considered a product tag, and

select the creative based on the product tag.

4. The method of claim 1, further comprising:

configuring the server to analyze the search query to identify a subject tag and a product tag called for in the search query.

5. The method of claim 4, further comprising:

configuring the server to select the creative based on the product tag called for in the search query, wherein the content of the creative matches the product tag.

6. The method of claim 5, further comprising:

configuring the server to index the creatives by product tags.

7. The method of claim 4, further comprising:

configuring the server to select the creative based on the subject tag called for in the search query, wherein the specificity of the creative corresponds with the subject tag.

8. The method of claim 7, further comprising:

configuring the server to index the creatives with specificity tags.

9. The method of claim 1, further comprising:

providing the end-user'"'"'s device with an interface to display the documents and the creative.

10. The method of claim 9, wherein the search interface is provided with two proximate frames, and wherein the first frame includes links to the documents and the second frame includes a link to the creative.

11. The method of claim 1, further comprising:

configuring the server to provide the end-user'"'"'s device with a plurality of creatives responsive to the search query.

12. A computer-readable storage medium for providing computer-implemented advertising method, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to

receive a search query from an end-user'"'"'s device;

identify one or more documents responsive to the search query;

identify one or more creatives relevant to the search query; and

provide the end-user'"'"'s device with the one or more documents and the one or more creatives in a search interface that displays the one or more creatives proximate to the one or more documents.

13. The computer-readable storage medium of claim 12, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to identify whether the search query includes words indicative of a purchase intent.

14. The computer-readable storage medium of claim 12, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to analyze the search query to identify a subject tag and a product tag called for in the search query.

15. The computer-readable storage medium of claim 14, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to select the creative based on the product tag called for in the search query, wherein the content of the creative matches the product tag.

16. The computer-readable storage medium of claim 14, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to select the creative based on the subject tag called for in the search query, wherein the specificity of the creative corresponds with the subject tag.