INTERACTIVE FLYER SYSTEM

• US 20120188246A1
• Filed: 01/21/2011
• Published: 07/26/2012
• Est. Priority Date: 01/21/2011
• Status: Active Grant

• Current Assignee: Flipp Operations Incorporated
• Original Assignee: Wishabi Inc.
• Inventors: CHEUNG, Matthew, AU-YEUNG, David, FRANCIS, Jeff, MEYERS, David, TAN, Wehuns
• Granted Patent: US 8,988,468 B2
• Time in Patent Office: Days
• US Class Current: 345/428
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 1/60 Memory management
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06T 2207/20021 Dividing image into blocks, subimages or windows
• CPC Class Codes: G06T 3/40 Scaling of whole images or parts thereof, e.g. expanding or contracting
• CPC Class Codes: G09G 2340/045 Zooming at least part of an image, i.e. enlarging it or shrinking it
• CPC Class Codes: G09G 2360/121 using a cache memory
• CPC Class Codes: G09G 5/006 Details of the interface to the display terminal specific for a display terminal using a CRT G09G1/167; using a flat panel G09G3/2096; circuits for interfacing with colour displays G09G5/04
• CPC Class Codes: G09G 5/391 Resolution modifying circuits, e.g. variable screen formats

Abstract

An interactive flyer system is disclosed. The system includes a flyer image tiler for creating a flyer image tile set, the set including multiple copies of a flyer image segmented into a plurality of flyer image tiles with each copy representing the flyer image at one of a plurality of zoom levels, wherein a copy of the multiple copies is configured to fit within a viewport having a resolution, and a flyer image tile store for storing the flyer image tile set. There is also disclosed a method for displaying the interactive digital flyer.

Claims

1. An interactive digital flyer system comprising:

a flyer image tiler for creating a flyer image tile set, the set including multiple copies of a flyer image segmented into a plurality of flyer image tiles with each copy representing the flyer image at one of a plurality of zoom levels, wherein a copy of the multiple copies is configured to fit within a viewport having a resolution; and

a flyer image tile store for storing the flyer image tile set.

2. The system according to claim 1, wherein the system responds to a request from a communication device by serving the flyer image tile displayable in the viewport of the communication device, or to be cached at the communication device, or both.

3. The system according to claim 1, further comprising a flyer data store for storing flyer-related information.

4. The system according to claim 3, wherein the flyer-related information comprises contextual information, point of interest, product specific information or feedback information, or a combination thereof.

5. The system according to claim 1, wherein the flyer image tile store comprises a plurality of flyer image tile sets, each set comprising a copy of the flyer image configured to fit within one of a plurality of viewport resolutions.

6. The system according to claim 5, wherein the plurality of viewport resolutions being associated with known resolutions of display screens.

7. The system according to claim 1, further comprising a feedback data store for storing feedback information.

8. The system according to claim 7, wherein the feedback information comprises viewscore for each flyer image tile, the viewscore being varied when the flyer image tile is served to a communication device.

9. The system according to claim 8, wherein magnitude of variation of the viewscore being dependent on the flyer image tile served, position of the flyer image tile served relative to the viewport, or the zoom level of the flyer image tile served, or a combination thereof.

10. The system according to claim 8, wherein the feedback information further comprises date and time at which the viewscore was varied, an IP address of the communication device, or locale information of the communication device, or a combination thereof.

11. The system according to claim 7, wherein the feedback information is used to generate a feedback report, to validate flyer-related information stored in a flyer data store, or both.

12. The system according to claim 2, wherein the flyer image tile to be cached at the communication device being determined based on feedback information from a feedback store, a viewport information associated with the viewport of the communication device, or flyer-related information from a flyer data store, or a combination thereof.

13. A method of displaying an interactive digital flyer on a communication device, the method comprising:

requesting at the communication device for an interactive digital flyer at an initial zoom level, the request comprising device information of the communication device;

receiving a flyer image tile within a flyer image tile set of the requested interactive digital flyer, the set including multiple copies of a flyer image segmented into tiles with each copy representing the flyer image at one of a plurality of zoom levels, the flyer image tile at the initial zoom level being associated with a copy of the multiple copies configured to fit within the viewport; and

displaying the flyer image tile at the initial zoom level in the viewport.

14. The method according to claim 13, further comprising:

requesting at the communication device for a new flyer image tile based on a viewer action, the request comprising device information;

receiving the new flyer image tile based on the viewer action and displayable within the viewport of the communication device; and

displaying the new flyer image tile in the viewport.

15. The method according to claim 14, wherein the viewer action is a zoom-in, zoom-out, or pan, or a combination thereof.

16. The method according to claim 14, further comprising:

receiving the new flyer image tile not yet displayable within the viewport of the communication device but for caching in a memory of the communication device.

17. The method according to claim 13, further comprising:

requesting at the communication device for flyer-related information associated with the requested interactive digital flyer; and

receiving the requested flyer-related information.

18. The method according to claim 17, wherein the flyer-related information comprises contextual information, point of interest, product specific information or feedback information, or a combination thereof.

19. The method according to claim 17, wherein the flyer-related information is displayed on the viewport of the communication device as a table of content, a navigation strip or both.

20. A computer readable storage medium storing instructions or statements for use in the execution in a processor of a method for displaying applications on a mobile device, the method comprising:

requesting at the communication device for an interactive digital flyer at an initial zoom level, the request comprising device information of the communication device;

receiving a flyer image tile within a flyer image tile set of the requested interactive digital flyer, the set including multiple copies of a flyer image segmented into tiles with each copy representing the flyer image at one of a plurality of zoom levels, the flyer image tile at the initial zoom level being associated with a copy of the multiple copies configured to fit within the viewport; and

displaying the flyer image tile at the initial zoom level in the viewport.