DIGITAL FLYER SYSTEM WITH CONTEXTUAL INFORMATION

• US 20120188247A1
• Filed: 01/21/2011
• Published: 07/26/2012
• Est. Priority Date: 01/21/2011
• Status: Active Grant

• Current Assignee: Flipp Operations Incorporated
• Original Assignee: Wishabi Inc.
• Inventors: CHEUNG, Matthew, AU-YEUNG, David, FRANCIS, Jeff, MEYERS, David, TAN, Wehuns
• Granted Patent: US 9,159,087 B2
• Time in Patent Office: Days
• US Class Current: 345/428
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9562 Bookmark management
• CPC Class Codes: G06F 21/316 by observing the pattern of computer usage, e.g. typical user behaviour
• CPC Class Codes: G06F 2201/86 Event-based monitoring
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06T 2210/32 Image data format
• CPC Class Codes: G09G 2340/10 Mixing of images, i.e. displayed pixel being the result of an operation, e.g. adding, on the corresponding input pixels
• CPC Class Codes: G09G 5/14 Display of multiple viewports
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

A system for contextualizing a digital flyer is disclosed. The system includes a polygon mapping module for incorporating contextual information in the digital flyer using polygon mapping information, the polygon mapping information comprising a polygon for defining a polygonal area on a source flyer image of the digital flyer, the polygon being tagged with the contextual information, and a flyer data store for storing the tagged polygon. There is also disclosed for displaying the contextualized digital flyer and generating feedback using the contextualized digital flyer.

Claims

1. A system for contextualizing a digital flyer, comprising:

a polygon mapping module for incorporating contextual information in the digital flyer using polygon mapping information, the polygon mapping information comprising a polygon for defining a polygonal area on a source flyer image of the digital flyer, the polygon being tagged with the contextual information; and

a flyer data store for storing the tagged polygon.

2. The system according to claim 1, wherein the polygon mapping module further comprises an interface to allow a user to define the polygon and tag the polygon with the contextual information.

3. The system according to claim 2, wherein the interface is further configured to allow the user to define a point of interest on the flyer image.

4. The system according to claim 1, wherein the polygon mapping module tags the polygon, or defines a point of interest on the source flyer image based on predetermined information.

5. A method of creating a digital flyer with contextual information in a viewport of a communication device, the method comprising:

receiving a source flyer image and polygon mapping information associated with a digital flyer from a server, the polygon mapping information comprising a polygon for defining a polygonal area on the source flyer image, the polygon being tagged with contextual information; and

overlaying the source flyer image with the polygon mapping information.

6. The method according to claim 5, further comprising:

receiving point of interest information associated with the digital flyer from the server; and

overlaying the source flyer image with the point of interest information.

7. The method according to claim 5, further comprising:

generating navigational information using the polygon mapping information; and

displaying the navigational information in a navigation interface.

8. The method according to claim 7, wherein the navigational information comprises a table of content, or a navigational strip, or both.

9. The method according to claim 8, wherein generating the table of content comprises:

locating all top-level polygons not contained within any other polygon;

locating all next-level polygons contained in the top-level polygons but not contained within any other polygon;

setting the next-level polygons located as the new top-level polygons; and

repeating locating all the next-level polygons contained in the new top-level polygon but not contained with any other polygon until all the next-level polygons are located.

10. The method according to claim 8, wherein the navigational strip comprises a directly proportional navigation strip, a text-only proportional navigation strip, or an area proportional navigation strip, or a combination thereof.

11. The method according to claim 10, wherein generating the directly proportional navigation strip comprises:

applying a scaling factor to the polygon;

labelling the scaled polygon with the contextual information corresponding to the polygon; and

displaying the scaled polygon in the navigation interface.

12. The method according to claim 10, wherein generating the text-only proportional navigation strip comprises:

applying a scaling factor to the polygon;

labelling the scaled polygon at a reference point with the contextual information corresponding to the polygon;

creating a bounding box around the label;

removing the scaled polygon; and

displacing the label in a reference direction until the bounding box encounters a bounding box of another label or an edge of the navigation strip.

13. The method according to claim 10, wherein generating the area proportional navigation strip comprises:

determining a scaling factor relating the polygonal area of the polygon to distance on the navigation strip;

ordering the polygon based on a criteria; and

creating the navigation strip using the ordered polygon, wherein the distance on the navigation strip being determined by applying the scaling factor to the polygonal area of the ordered polygon.

14. The method according to claim 5, further comprising:

generating related information using the polygon mapping information; and

displaying the related information in a related information interface.

15. The method according to claim 14, wherein generating the related information using the polygon mapping information comprises:

retrieving a related digital flyer, the relevancy being based on the polygon mapping information of the digital flyer and polygon mapping information of the related digital flyer;

ordering the retrieved related digital flyer based on the relevancy if there are more than one related digital flyer; and

displaying the retrieved related digital flyers in the related information interface.

16. The method according to claim 15, wherein the retrieved relevant digital flyer is displayed in the related information interface using an area proportional navigation strip.

17. The method according to claim 5, wherein the source flyer image comprises a flyer image tile set, the set including multiple copies of a flyer image segmented into a plurality of flyer image tiles with each copy representing the flyer image at one of a plurality of zoom levels, wherein a copy of the multiple copies is configured to fit within a viewport having a resolution.

18. The method according to claim 5, further comprising:

sending device information related to the communication device to the server.

19. A method of generating feedback for a digital flyer, the method comprising:

retrieving device information of a communication device from a feedback data store;

retrieving polygon mapping information from a flyer data store, the polygon mapping information comprising a polygon for defining a polygonal area on a source flyer image of the digital flyer, the polygon being tagged with contextual information;

determining proportion of a viewport of the communication device occupied by the polygon using the device information and the polygon mapping information;

varying a pageview associated with the polygon based on the determined proportion; and

generating a feedback report based on the pageview.

20. The method according to claim 19, wherein varying a pageview associated with the polygon based on the determined proportion comprises:

varying the pageview of the polygon by a multiple of the determined proportion, or by the determined proportion corrected by a weighting factor.