LOCAL ADVERTISEMENT INSERTION THROUGH WEB REQUEST REDIRECTION

• US 20120226819A1
• Filed: 03/02/2011
• Published: 09/06/2012
• Est. Priority Date: 03/02/2011
• Status: Active Grant

• Current Assignee: Ribbon Communications Operating Company, Inc. (Ribbon Communications, Inc.)
• Original Assignee: Genband US LLC (Ribbon Communications, Inc.)
• Inventors: Sylvain, Dany
• Granted Patent: US 10,007,925 B2
• Time in Patent Office: Days
• US Class Current: 709/238
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

According to one aspect, the subject matter described herein includes a method for communicating advertisement information. The method includes steps occurring at a packet inspection node. The method also includes monitoring data packets associated with a user. The method further includes detecting a local advertisement request within the data packets. The method further includes redirecting the request to a local advertisement server.

Claims

1. A method for communicating advertisement information, the method comprising:

at a packet inspection node;

monitoring data packets associated with a user;

detecting a local advertisement request within the data packets; and

redirecting the request to a local advertisement server.

2. The method of claim 1 comprising:

receiving, from the local advertisement server, a local advertisement; and

communicating, to a node associated with the user, the local advertisement.

3. The method of claim 1 comprising:

receiving, from the local advertisement server a message indicating that a suitable local advertisement is unavailable; and

communicating, to a node associated with the user, an alternative advertisement.

4. The method of claim 2 wherein the local advertisement is associated with the user'"'"'s Internet connection type.

5. The method of claim 1 wherein the local advertisement request comprises a key word in a hypertext transfer protocol (HTTP) exchange.

6. The method of claim 2 wherein the local advertisement is associated with the user'"'"'s geographic location.

7. The method of claim 2 wherein the local advertisement is associated with user interest information gleaned from the data packets monitored by the packet inspection node.

8. The method of claim 1 wherein the request comprises information specifying at least one of:

a type for the local advertisement, a format for the local advertisement, a provider of the request.

9. The method of claim 1 wherein redirecting the request to the local advertisement server comprises spoofing a node associated with the user so that the packet inspection node appears to the node associated with the user as a host node associated with the request.

10. The method of claim 1 wherein redirecting the request to the local advertisement server comprises spoofing a host node associated with the request so that the packet inspection node appears to the host node associated with the request as a node associated with the user.

11. The method of claim 4 comprising:

determining the user'"'"'s current location based on at least one of;

a digital subscriber line (DSL) loop connection utilized by a node associated with the user, a fiber optic connection utilized by a node associated with the user, a coaxial cable connection utilized by a node associated with the user, a wireless connection utilized by a node associated with the user, a wireless cell utilized by a node associated with the user, and a wireless sector utilized by a node associated with the user.

12. The method of claim 2 comprising:

logging the communication of the local advertisement.

13. The method of claim 2 comprising:

sending notification of the communication to a host node associated with the request.

14. A system for communicating advertisement information, the system comprising:

a packet inspection node, comprising;

a communications interface;

an inspection module, configured to;

monitor data packets associated with a user, and

detect a local advertisement request within the data packets; and

a local advertisement module, configured to;

redirect the request to a local advertisement server.

15. The system of claim 14 wherein the local advertisement module is configured to:

receive, from the local advertisement server, a local advertisement; and

communicate, to a node associated with the user, the local advertisement.

16. The system of claim 14 wherein the local advertisement module is configured to:

receive, from the local advertisement server, a message indicating that a suitable local advertisement is unavailable; and

communicate, to a node associated with the user, an alternative advertisement.

17. The system of claim 15 wherein the local advertisement is associated with the user'"'"'s Internet connection type.

18. The system of claim 14 wherein the local advertisement request comprises a key word in a hypertext transfer protocol (HTTP) exchange.

19. The system of claim 15 wherein the local advertisement is associated with the user'"'"'s geographic location.

20. The system of claim 15 wherein the local advertisement is associated with user interest information gleaned from the data packets monitored by the packet inspection node.

21. The system of claim 14 wherein the request comprises information specifying at least one of:

a type for the local advertisement, a format for the local advertisement, and a provider of the request.

22. The system of claim 14 wherein the local advertisement module is configured to spoof a node associated with the user so that the packet inspection node appears to the node associated with the user as a host node associated with the request.

23. The system of claim 14 wherein the local advertisement module is configured to spoof a host node associated with the request so that the packet inspection node appears to the host node associated with the request as a node associated with the user.

24. The system of claim 17 comprising:

the local advertisement server configured to determine the users current location based on at least one of;

a digital subscriber line (DSL) loop connection utilized by a node associated with the user, a fiber optic connection utilized by a node associated with the user, a coaxial cable connection utilized by a node associated with the user, a wireless connection utilized by a node associated with the user, a wireless cell utilized by a node associated with the user, and a wireless sector utilized by a node associated with the user.

25. The system of claim 15 comprising:

the local advertisement server configured to log the communication of the local advertisement.

26. The system of claim 15 comprising:

the local advertisement server configured to send notification of the communication to a host node associated with the request.

27. A non-transitory computer readable medium comprising computer executable instructions that when executed by a processor of a computer control the computer to perform steps comprising:

monitoring data packets associated with a user;

detecting a local advertisement request within the data packets; and

redirecting the request to a local advertisement server.