Method and System for Providing Personalized Network Based Marketing Dialogues

• US 20120259921A1
• Filed: 06/20/2012
• Published: 10/11/2012
• Est. Priority Date: 07/24/2000
• Status: Active Grant

• Current Assignee: Ip Ot Sub Ulc
• Original Assignee: Open TEXT SA (Open Text Corporation)
• Inventors: Reistad, Brian, Snapper, William D., Payne, Andrew C., Campbell, James
• Granted Patent: US 9,118,615 B2
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06Q 10/06316 Sequencing of tasks or work
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04L 51/42 Mailbox-related aspects, e.g. synchronisation of mailboxes
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

Systems and methods for personalizing marketing dialogues are disclosed. Specifically, embodiments of the systems and methods presented may associate a variable to each event in a script. A variable may be associated with each event. A first instruction in the script may be operable to send a first communication to a user from a server via the network. A second instruction may be operable to according to the script based on the stored set of user information and the variable associated with the first event

Claims

1. A method for providing a personalized network based dialogue, comprising:

storing a script associated with a campaign and a set of user information for a user selected for the campaign in a computer coupled to a network, the computer comprising a processor and a memory storing a set of instructions for;

associating a variable with a first event specified by the script;

executing a first instruction according to the script, wherein the first instruction is executable to send a first communication to the user from a server via the network; and

determining a second instruction according to the script based on the stored set of user information and the variable associated with the first event.

2. The method of claim 1, wherein a value is assigned to the variable based on one or more of an interaction with the user, a communication with the user, a time between communications with the user and a number of communications with the user.

3. The method of claim 2, wherein the value is assigned based on a priority of a message.

4. The method of claim 2, wherein the value is assigned based on a permission associated with the user.

5. The method of claim 2, wherein assigning the value to the variable causes the script to follow one of a plurality of paths.

6. The method of claim 5, wherein at least one path comprises a loop.

7. The method of claim 1, further comprising a second event, wherein the second instruction is based on a specified combination of the first event and the second event.

8. An electronic personalization dialog system comprising:

a data storage location;

a dialog computer interfaced with the data storage location and a communications channel, the dialog computer comprising a processor and a non-transitory tangible computer readable medium storing instructions executable to;

store a script associated with a campaign and a set of user information for a user selected for the campaign in a computer coupled to a network, the computer comprising a processor and a memory storing a set of instructions for;

associate a variable with a first event specified by the script;

execute a first instruction according to the script, wherein the first instruction is executable to send a first communication to the user from a server via the network; and

determine a second instruction according to the script based on the stored set of user information and the variable associated with the first event.

9. The electronic personalization dialog system of claim 8, wherein a value is assigned to the variable associated with the first event based on one or more of an interaction with the user, a communication with the user, a time between communications with the user and a number of communications with the user.

10. The electronic personalization dialog system of claim 9, wherein the value is assigned based on a priority of a message.

11. The electronic personalization dialog system of claim 9, wherein assigning the value to the variable causes the script to follow one of a plurality of paths.

12. The electronic personalization dialog system of claim 11, wherein at least one path comprises a loop.

13. The electronic personalization dialog system of claim 9, wherein the value is assigned based on a permission associated with the user.

14. A computer program product comprising a non-transitory tangible storage medium storing computer program instructions executable to perform a method comprising:

storing a script associated with a campaign and a set of user information for a user selected for the campaign in a computer coupled to a network, the computer comprising a processor and a memory storing a set of instructions for;

associating a variable with a first event specified by the script;

executing a first instruction according to the script, wherein the first instruction is executable to send a first communication to the user from a server via the network; and

determining a second instruction according to the script based on the stored set of user information and the variable associated with the first event.

15. The computer program product of claim 14, wherein a value is assigned based on one or more of an interaction with the user, a communication with the user, a time between communications with the user and a number of communications with the user.

16. The computer program product of claim 15, wherein the value is assigned based on a priority of a message.

17. The computer program product of claim 15, wherein assigning the value to the variable causes the script to follow one of a plurality of paths.

18. The computer program product of claim 17, wherein at least one path comprises a loop.

19. The computer program product of claim 15, wherein the value is assigned based on a permission associated with the user.

20. The computer program product of claim 15, further comprising associating a variable with a second event, wherein the second instruction is based on a specified combination of the first event and the second event.