SYSTEMS AND METHODS UTILIZING FACIAL RECOGNITION AND SOCIAL NETWORK INFORMATION ASSOCIATED WITH POTENTIAL CUSTOMERS

• US 20120278176A1
• Filed: 04/27/2011
• Published: 11/01/2012
• Est. Priority Date: 04/27/2011
• Status: Abandoned Application

• Current Assignee: SAP AG (SAP SE)
• Original Assignee: SAP AG (SAP SE)
• Inventors: Naor, Amir, Friedman, Gil
• Application Number:
  US13/095,481
• Publication Number:
  US 20120278176A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

According to some embodiments, an online connection may be established with a remote potential customer. Image information, including the potential customer'"'"'s face, may be captured and used to obtain a social network identifier associated with the potential customer. Social network information may then be collected, and an offer to be provided to the potential customer may be automatically identified based at least in part on the collected social network information. According to some embodiments, customer relationship management information may also be used to identify to offer.

Claims

1. A computer implemented method, comprising:

obtaining a social network identifier associated with a potential customer based on image information that includes the potential customer'"'"'s face;

collecting social network information in accordance with the social network identifier; and

automatically identifying an offer to be provided to the potential customer based at least in part on the collected social network information.

2. The method of claim 1, wherein the potential customer comprises a remote potential customer and further comprising, prior to said obtaining:

establishing an online connection with the remote potential customer; and

capturing the image information via the online connection.

3. The method of claim 1, further comprising:

responsive to obtaining the social network identifier, collecting customer relationship management information associated with the potential customer, wherein the offer is further identifier based at least in part on the collected customer relationship management information.

4. The method of claim 1, wherein said obtaining comprises:

transmitting the captured image information to a third party service; and

receiving the social network identifier from the third party service.

5. The method of claim 4, wherein the image information comprises at least one of:

(i) a non-moving image, or (ii) video information.

6. The method of claim 4, wherein a level of confidence value is received along with the social network identifier.

7. The method of claim 1, wherein the online connection is established with a customer device comprising at least one of:

(i) a personal computer, (ii) a mobile computer, (iii) a smart phone, (iv) a game system, (v) a television, or (vi) a kiosk.

8. The method of claim 1, wherein the social network information includes at least one of:

(i) an age, (ii) a gender, (iii) a relationship status, (iv) interest information, (v) friend information, (vi) family information, (vii) a level on online activity, or (viii) a geographic location.

9. The method of claim 1, further comprising;

obtaining emotional response information based on the captured image information, wherein the offer is further identified based at least in part on the emotional response information.

10. The method of claim 1, wherein automatically identifying the offer comprises:

transmitting the social network information to a real time offer management system; and

receiving information about the offer from the real time offer management system.

11. The method of claim 10, wherein the real time offer management system selects the offer from a plurality of potential offers in accordance with a weighted analysis of the social network information.

12. The method of claim 11, wherein information about a plurality of offers are received from the real time offer management system.

13. The method of claim 1, further comprising:

providing the offer to the potential customer via the online connection; and

receiving from the potential customer an indication of acceptance of the offer.

14. The method of claim 1, wherein the collected social network information is associated with a plurality of social networks.

15. The method of claim 1, wherein the social network information is associated with at least one of:

(i) Facebook, (ii) twitter, (iii) LinkedIn, (iv) foursquare, (v) tumblr, (vi) YouTube, (vii) flickr, (viii) digg, (ix) last fm, (x) upcoming, (xi) mybloglog, (xii) slideshare, (xiii) MySpace, or (xiv) a third party service associated with a plurality of social networks.

16. A non-transitory, computer-readable medium storing program code executable by a computer to:

capture image information associated with a potential customer, the image information including the potential customer'"'"'s face;

obtain a social network identifier associated with the potential customer based on the image information;

collect social network information in accordance with the social network identifier; and

automatically identify an offer to be provided to the potential customer based at least in part on the collected social network information.

17. The medium of claim 16, further storing program code executable by the computer to:

responsive to obtaining the social network identifier, collect customer relationship management information associated with the potential customer, wherein the offer is further identifier based at least in part on the collected customer relationship management information.

18. The medium of claim 16, wherein the image information comprises at least one of:

(i) a non-moving image, or (ii) video information.

19. The medium of claim 16, wherein an online connection is established with a customer device comprising at least one of:

(i) a personal computer, (ii) a mobile computer, (iii) a smart phone, (iv) a game system, (v) a television, or (vi) a kiosk.

20. The medium of claim 16, wherein the social network information includes at least one of:

(i) an age, (ii) a gender, (iii) a relationship status, (iv) interest information, (v) friend information, (vi) family information, (vii) a level on online activity, or (viii) a geographic location.

21. A system, comprising:

a communication device to establish an online connection with a remote potential customer; and

a sales engine coupled to the communication device, to;

capture image information associated with the online connection, the image information including the potential customer'"'"'s face,

obtain a social network identifier associated with the potential customer based on the image information,

collect social network information in accordance with the social network identifier, and

automatically identify an offer to be provided to the potential customer based at least in part on the collected social network information.

22. The system of claim 21, wherein the sales engine is further to:

responsive to obtaining the social network identifier, collect customer relationship management information associated with the potential customer, wherein the offer is further identifier based at least in part on the collected customer relationship management information.