Method and device for pushing data

• US 20120284397A1
• Filed: 07/15/2011
• Published: 11/08/2012
• Est. Priority Date: 08/04/2010
• Status: Active Grant

• Current Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Original Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Inventors: Cheng, Yu
• Granted Patent: US 8,554,910 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

The disclosure provides a method and device for pushing data and relates to the Internet. The method includes acquiring data which meet a predetermined condition, acquiring attributes of reading-performed-users that have browsed the data, and determining a common attribute of the reading-performed-users; selecting reading-not-performed-users that have the common attribute and have not browsed the data; and pushing the data to the reading-not-performed-users. The device includes a common attribute acquisition module, a reading-not-performed-user selection module and a pushing module. According to the method and device for pushing data provided by the embodiments of the disclosure, the reading-not-performed-users that have the common attribute and have not browsed the data may be determined based on the data that meet a predetermined condition and a common attribute of the reading-performed-users, and the data are pushed to the reading-not-performed-users. Thus, the reading-not-performed-users may acquire their interesting data accurately.

Claims

1. A method for pushing data, comprising:

acquiring data which meet a predetermined condition;

acquiring attributes of reading-performed-users that have browsed the data;

determining a common attribute of the reading-performed-users;

selecting reading-not-performed-users that have the common attribute and have not browsed the data; and

pushing the data to the reading-not-performed-users.

2. The method for pushing data according to claim 1, wherein the determining the common attribute of the reading-performed-users comprises:

acquiring any sub-attribute in any attribute from the attributes of the reading-performed-users;

counting users that have the any sub-attribute;

determining whether a number of the users that have the any sub-attribute is greater than a preset threshold; and

when the number of the users that have the any sub-attribute is greater than the preset threshold, determining the any sub-attribute as the common attribute.

3. The method for pushing data according to claim 1, wherein the determining the common attribute of the reading-performed-users comprises:

determining attributes to be combined from the attributes of the reading-performed-users;

acquiring any sub-attribute in any attribute;

combining the acquired sub-attributes based on the attributes to be combined, to acquire combined sub-attributes;

counting users that have any combined sub-attribute of the combined sub-attributes;

determining whether a number of the users that have the any combined sub-attribute is greater than a preset threshold; and

when the number of the users that have the any combined sub-attribute is greater than the preset threshold, determining the any combined sub-attribute as the common attribute.

4. The method for pushing data according to claim 1, wherein the selecting reading-not-performed-users that have the common attribute and have not browsed the data comprises:

determining users that have the common attribute; and

selecting users that have the common attribute and have not browsed the data as the reading-not-performed-users.

5. The method for pushing data according to claim 4, further comprising:

after selecting users that have the common attribute and have not browsed the data as the reading-not-performed-users, reselecting, from the selected reading-not-performed-users, reading-not-performed-users that have relationship with the reading-performed-users.

6. The method for pushing data according to claim 1, wherein the selecting reading-not-performed-users that have the common attribute and have not browsed the data comprises:

when the common attribute comprises a plurality of common attributes,

determining users that have the common attributes, and for each of the common attributes, selecting users that have the common attribute and have not browsed the data as reading-not-performed-users corresponding to the common attribute;

or

selecting users that have all of the plurality of common attributes and have not browsed the data that meet the predetermined condition as reading-not-performed-users.

7. The method for pushing data according to claim 1, further comprising:

before pushing the data to the reading-not-performed-users,

determining whether the data has been pushed to the reading-not-performed-users; and

ending pushing when the data has been pushed to the reading-not-performed-users.

15. The method for pushing data according to claim 2, wherein the selecting reading-not-performed-users that have the common attribute and have not browsed the data comprises:

determining users that have the common attribute; and

selecting users that have the common attribute and have not browsed the data as the reading-not-performed-users.

16. The method for pushing data according to claim 3, wherein the selecting reading-not-performed-users that have the common attribute and have not browsed the data comprises:

determining users that have the common attribute; and

selecting users that have the common attribute and have not browsed the data as the reading-not-performed-users.

17. The method for pushing data according to claim 15, further comprising:

after selecting users that have the common attribute and have not browsed the data as the reading-not-performed-users, reselecting, from the selected reading-not-performed-users, reading-not-performed-users that have relationship with the reading-performed-users.

18. The method for pushing data according to claim 16, further comprising:

after selecting users that have the common attribute and have not browsed the data as the reading-not-performed-users, reselecting, from the selected reading-not-performed-users, reading-not-performed-users that have relationship with the reading-performed-users.

19. The method for pushing data according to claim 2, wherein the selecting reading-not-performed-users that have the common attribute and have not browsed the data comprises:

when the common attribute comprises a plurality of common attributes,

determining users that have the common attributes, and for each of the common attributes, selecting users that have the common attribute and have not browsed the data as reading-not-performed-users corresponding to the common attribute;

or

selecting users that have all of the plurality of common attributes and have not browsed the data that meet the predetermined condition as reading-not-performed-users.

20. The method for pushing data according to claim 3, wherein the selecting reading-not-performed-users that have the common attribute and have not browsed the data comprises:

when the common attribute comprises a plurality of common attributes,

determining users that have the common attributes, and for each of the common attributes, selecting users that have the common attribute and have not browsed the data as reading-not-performed-users corresponding to the common attribute;

or

selecting users that have all of the plurality of common attributes and have not browsed the data that meet the predetermined condition as reading-not-performed-users.

21. The method for pushing data according to claim 2, further comprising:

before pushing the data to the reading-not-performed-users,

determining whether the data has been pushed to the reading-not-performed-users; and

ending pushing when the data has been pushed to the reading-not-performed-users.

22. The method for pushing data according to claim 3, further comprising:

before pushing the data to the reading-not-performed-users,

determining whether the data has been pushed to the reading-not-performed-users; and

ending pushing when the data has been pushed to the reading-not-performed-users.

8. A device for pushing data, comprising:

a common attribute acquisition module, configured to acquire data which meet a predetermined condition, to acquire attributes of reading-performed-users that have browsed the data, and to determine a common attribute of the reading-performed-users;

a reading-not-performed-user selection module, configured to select reading-not-performed-users that have the common attribute and have not browsed the information data; and

a pushing module, configured to push the data to the reading-not-performed-users.

9. The device for pushing data according to claim 8, wherein the common attribute acquisition module comprises:

a sub-attribute acquisition unit, configured to acquire any sub-attribute in any attribute from the attributes of the reading-performed-users;

a counting unit, configured to count users that have the any sub-attribute;

a determination unit, configured to determine whether a number of the users is greater than a preset threshold, and to determine the any sub-attribute as the common attribute when the number of the users is greater than the preset threshold.

10. The device for pushing data according to claim 8, wherein the common attribute acquisition module comprises:

a sub-attribute acquisition unit, configured to determine attributes to be combined, to acquire any sub-attribute in any attribute, and to combine the acquired sub-attributes based on the attributes to be combined, so as to acquire combined sub-attributes;

a counting unit, configured to count users that have any combined sub-attribute of the combined sub-attributes; and

a determination unit, configured to determine whether a number of the users is greater than a preset threshold, and to determine the any combined sub-attribute as the common attribute when the number of the users is greater than the preset threshold.

11. The device for pushing data according to claim 8, wherein the reading-not-performed-user selection module comprises:

an attribute determination unit, configured to determine users that have the common attributes, and

a reading-not-performed-user unit, configured to determine users that have the common attribute and have not browsed the data as the reading-not-performed-users.

12. The device for pushing data according to claim 11, wherein

the reading-not-performed-user unit is further configured to reselect, from the selected reading-not-performed-users, reading-not-performed-users that have relationship with the reading-performed-users.

13. The device for pushing data according to claim 8, wherein the reading-not-performed-user selection module comprises:

an attribute determination unit, configured to determine users that have the common attributes, and

an reading-not-performed-user unit, configured, when the common attribute comprises a plurality of common attributes, to select, for each of the common attributes, users that have the common attribute and have not browsed the data as reading-not-performed-users corresponding to the common attribute;

or to select users that have all of the plurality of common attributes and have not browsed the data that meet the predetermined condition as reading-not-performed-users.

14. The device for pushing data according to claim 8, further comprising:

a filtering module, configured to determine whether the data has been pushed to the reading-not-performed-users and to end pushing when the data has been pushed to the reading-not-performed-users.

23. The device for pushing data according to claim 9, wherein the reading-not-performed-user selection module comprises:

an attribute determination unit, configured to determine users that have the common attributes, and

a reading-not-performed-user unit, configured to determine users that have the common attribute and have not browsed the data as the reading-not-performed-users.

24. The device for pushing data according to claim 10, wherein the reading-not-performed-user selection module comprises:

an attribute determination unit, configured to determine users that have the common attributes, and

a reading-not-performed-user unit, configured to determine users that have the common attribute and have not browsed the data as the reading-not-performed-users.

25. The device for pushing data according to claim 23, wherein

the reading-not-performed-user unit is further configured to reselect, from the selected reading-not-performed-users, reading-not-performed-users that have relationship with the reading-performed-users.

26. The device for pushing data according to claim 24, wherein

the reading-not-performed-user unit is further configured to reselect, from the selected reading-not-performed-users, reading-not-performed-users that have relationship with the reading-performed-users.

27. The device for pushing data according to claim 9, wherein the reading-not-performed-user selection module comprises:

an attribute determination unit, configured to determine users that have the common attributes, and

an reading-not-performed-user unit, configured, when the common attribute comprises a plurality of common attributes, to select, for each of the common attributes, users that have the common attribute and have not browsed the data as reading-not-performed-users corresponding to the common attribute;

or to select users that have all of the plurality of common attributes and have not browsed the data that meet the predetermined condition as reading-not-performed-users.

28. The device for pushing data according to claim 10, wherein the reading-not-performed-user selection module comprises:

an attribute determination unit, configured to determine users that have the common attributes, and

an reading-not-performed-user unit, configured, when the common attribute comprises a plurality of common attributes, to select, for each of the common attributes, users that have the common attribute and have not browsed the data as reading-not-performed-users corresponding to the common attribute;

or to select users that have all of the plurality of common attributes and have not browsed the data that meet the predetermined condition as reading-not-performed-users.

29. The device for pushing data according to claim 9, further comprising:

a filtering module, configured to determine whether the data has been pushed to the reading-not-performed-users and to end pushing when the data has been pushed to the reading-not-performed-users.

30. The device for pushing data according to claim 10, further comprising:

a filtering module, configured to determine whether the data has been pushed to the reading-not-performed-users and to end pushing when the data has been pushed to the reading-not-performed-users.