SYSTEMS AND METHODS FOR MANAGING BRAND LOYALTY
First Claim
1. A method for tracking brand interactions using a computer system, the method comprising:
- receiving, by the computer system, information defining a plurality of brand interactions, the information associating each respective brand interaction of the plurality of brand interactions with a corresponding process executed by at least one discrete source system different from the computer system;
receiving a first indication of a first interaction defined within the plurality of brand interactions from a first source system, the first indication associating a brand enthusiast with the first interaction;
receiving a second indication of a second interaction defined within the plurality of brand interactions from a second source system different from the first source system, the second indication associating the brand enthusiast with the second interaction; and
recording an association between the brand, the first interaction, the second interaction and the brand enthusiast.
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Accused Products
Abstract
A system for tracking brand interactions is provided. The system includes a memory and at least one processor coupled to the memory. The at least processor is configured to receive information defining a plurality of brand interactions, receive a first indication of a first interaction defined within the plurality of brand interactions from a first source system, receive a second indication of a second interaction defined within the plurality of brand interactions from a second source system different from the first source system, and record an association between the brand, the first interaction, the second interaction and the brand enthusiast.
20 Citations
20 Claims
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1. A method for tracking brand interactions using a computer system, the method comprising:
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receiving, by the computer system, information defining a plurality of brand interactions, the information associating each respective brand interaction of the plurality of brand interactions with a corresponding process executed by at least one discrete source system different from the computer system; receiving a first indication of a first interaction defined within the plurality of brand interactions from a first source system, the first indication associating a brand enthusiast with the first interaction; receiving a second indication of a second interaction defined within the plurality of brand interactions from a second source system different from the first source system, the second indication associating the brand enthusiast with the second interaction; and recording an association between the brand, the first interaction, the second interaction and the brand enthusiast. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for tracking brand interactions, the system comprising:
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a memory; at least one processor coupled to the memory and configured to; receive information defining a plurality of brand interactions, the information including associations between each respective brand interaction of the plurality of brand interactions and a corresponding process executed by at least one discrete source system different from the computer system; receive a first indication of a first interaction defined within the plurality of brand interactions from a first source system, the first indication including an identifier of a brand enthusiast associated with the first interaction; receive a second indication of a second interaction defined within the plurality of brand interactions from a second source system different from the first source system, the second indication including an identifier of the brand enthusiast; and record an association between the brand, the first interaction, the second interaction and the brand enthusiast. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer readable medium storing instructions for tracking brand interactions, the instructions encoded to instruct at least one processor to:
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receive information defining a plurality of brand interactions, the information including associations between each respective brand interaction of the plurality of brand interactions and a corresponding process executed by at least one discrete source system different from the computer system; receive a first indication of a first interaction defined within the plurality of brand interactions from a first source system, the first indication including an identifier of a brand enthusiast associated with the first interaction; receive a second indication of a second interaction defined within the plurality of brand interactions from a second source system different from the first source system, the second indication including an identifier of the brand enthusiast; and record an association between the brand, the first interaction, the second interaction and the brand enthusiast. - View Dependent Claims (20)
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Specification