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DYNAMIC PRICING OF ACCESS TO CONTENT WHERE PRICING VARIES WITH USER BEHAVIOR OVER TIME TO OPTIMIZE TOTAL REVENUE AND USERS ARE MATCHED TO SPECIFIC CONTENT OF INTEREST

  • US 20120303418A1
  • Filed: 02/24/2012
  • Published: 11/29/2012
  • Est. Priority Date: 05/23/2011
  • Status: Abandoned Application
First Claim
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1. A computer-implemented system configured to provide dynamic, essentially real time pricing of users'"'"' access to content represented by articles, said pricing varying over time with user behavior to reflect actual values users that place at any one time on access to the articles, said system comprising:

  • a computer-implemented system server, a computer-implemented articles database server selectively coupled with the system server for exchange of information therewith, and a computer-implemented pricing engine selectively coupled with the system server and the articles database server for exchange of information therewith;

    said system service being configured to selectively communicate with remotely located publishers to receive therefrom articles Ai, where i is an index uniquely identifying a respective article, and initial parameters related thereto and to selectively communicate with remotely located users to send thereto selected articles Ai and repeatedly updated pricing information Pi,t, where i is an index relating the pricing information to respective articles Ai and t denotes time, and to collect user behavior information;

    said system server being further configured to process said initial parameters into processed parameter and to send the articles received from the publishers and said processed parameters and said user behavior information to said articles database server;

    said articles database server being configured to receive from the system server and to store said articles, processed parameters and user behavior information, to supply the processed parameters and selected portions of the user behavior information to said pricing engine;

    said pricing engine being configured to receive said processed parameters and said selected portions of the user behavior information from the articles database server and to repeatedly apply thereto selected scripts and thereby generate and supply to the system server said repeatedly updated pricing information Pi,t;

    whereby said generation of the updated pricing information Pi,t, approaches values that said users place on access to the articles Ai at time t.

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