Clothing Visualization

• US 20120310791A1
• Filed: 06/01/2011
• Published: 12/06/2012
• Est. Priority Date: 06/01/2011
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Weerasinghe, Srilal
• Granted Patent: US 9,241,184 B2
• Time in Patent Office: Days
• US Class Current: 705/27.2
• CPC Class Codes: H04N 21/43074 of additional data with content streams on the same device, e.g. of EPG data or interactive icon with a TV program
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8146 involving graphical data, e.g. 3D object, 2D graphics

Abstract

A method includes receiving an indication of interest in a garment depicted within media content displayed at a video display and determining, based on the media content, one or more garment identifiers associated with the garment. The method includes after determining the one or more garment identifiers, generating an image representation including a garment overlay and a viewer representation, the garment overlay at least partially covering the viewer representation. The viewer representation is generated based at least partially upon measurement input associated with the viewer. The garment overlay is based at least partially on the one or more garment identifiers and at least partially on the measurement input.

Claims

1. A method comprising:

receiving an indication of interest in a garment depicted within media content displayed at a video display;

determining, based on the media content, one or more garment identifiers associated with the garment; and

after determining the one or more garment identifiers, generating an image representation including a garment overlay and a viewer representation, the garment overlay at least partially covering the viewer representation, wherein the viewer representation is generated based at least partially upon measurement input associated with a viewer, wherein the garment overlay is based at least partially on the one or more garment identifiers and at least partially on the measurement input.

2. The method of claim 1, wherein generating the image representation comprises:

searching a garment database using the one or more garment identifiers to determine a set of potential matches to the garment within the garment database;

prompting the viewer to select a particular garment representation from the potential matches to the garment;

receiving input in response to prompting the viewer, the input indicating a selection of the particular garment representation; and

determining the image representation based at least in part on the particular garment representation selected.

3. The method of claim 2, wherein the searching is conducted without accessing any garment-related metatag information within the media content.

4. The method of claim 2, further comprising, when no potential matches to the garment are identified in response to searching the garment database, indicating to the viewer that no potential matches to the garment are available.

5. The method of claim 2, further comprising, when the potential matches to the garment conform to some but not all of the one or more garment identifiers, indicating that the potential matches have similarities to the garment depicted in the media content.

6. The method of claim 1, wherein the method is performed at a set-top box device coupled to the video display.

7. The method of claim 1, wherein the media content is received at a set-top box device via an internet protocol television network.

8. The method of claim 1, wherein generating the image representation comprises:

searching a garment identifier database based upon the one or more garment identifiers to generate search results;

sending a display of the search results to the video display; and

receiving viewer input indicating a selection of a particular garment representation from the search results.

9. The method of claim 8, further comprising, prior to searching the garment identifier database, capturing an image that includes a depiction of the garment of interest within the media content, wherein the one or more garment identifiers are determined based on the captured image.

10. The method of claim 9, wherein the image is captured at a first device and wherein the image representation is displayed at a second device, wherein the first device and the second device are associated with a common viewer account.

11. An apparatus comprising:

a processor, the processor configured to;

receive an indication of interest in a garment depicted by media content displayed at a video display;

determine, based on the media content, one or more garment identifiers associated with the garment; and

after determining the one or more garment identifiers, generate an image representation including a garment overlay and a viewer representation, the garment overlay at least partially covering the viewer representation, wherein the viewer representation is generated based at least partially upon measurement input associated with a viewer, wherein the garment overlay is based at least partially on the one or more garment identifiers and at least partially on the measurement input.

12. The apparatus of claim 11, wherein the one or more garment identifiers include an identifier of a manufacturer of the garment.

13. The apparatus of claim 11, wherein the one or more garment identifiers include at least one of a model identifier, a color identifier, a shape identifier, a pattern identifier, a print identifier, a cut identifier, and a garment designer identifier.

14. The apparatus of claim 11, wherein the viewer representation comprises a viewer avatar associated with the viewer, wherein the viewer avatar is generated with proportions based at least in part on the measurement input.

15. The apparatus of claim 14, wherein the viewer avatar is customizable based upon viewer input.

16. The apparatus of claim 11, wherein the garment is not indicated within the media content as being for sale.

17. The apparatus of claim 11, wherein the indication of interest is received in response to viewer selection of a try-on button.

18. A computer-readable medium storing processor-executable instructions that, when executed by a processor, cause the processor to:

receive an indication of interest in a garment depicted by media content displayed at a video display;

determine, based on the media content, one or more garment identifiers associated with the garment; and

after determining the one or more garment identifiers, generate an image representation including a garment overlay and a viewer representation, the garment overlay at least partially covering the viewer representation, wherein the viewer representation is generated based at least partially upon measurement input associated with a viewer, wherein the garment overlay is based at least partially on the one or more garment identifiers and at least partially on the measurement input.

19. The computer-readable medium of claim 18, wherein the processor-executable instructions to generate the image representation comprise processor-executable instructions to search a database for a garment representation associated with the one or more garment identifiers.

20. The computer-readable medium of claim 19, wherein the processor-executable instructions to search the database for the garment representation include processor-executable instructions to search the database based on at least one of a timestamp associated with the media content and an indication of a provider channel associated with the media content.