Methods, Systems and Computer Program Products for Tailoring Advertisements to a User Based on Actions Taken Using a Portable Electronic Device

• US 20130006755A1
• Filed: 08/31/2012
• Published: 01/03/2013
• Est. Priority Date: 07/17/2009
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Ruckart, John, Starr, Robert
• Granted Patent: US 8,649,805 B2
• Time in Patent Office: Days
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/60 Subscription-based services using application servers or record carriers, e.g. SIM application toolkits
• CPC Class Codes: H04W 76/10 Connection setup
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

A method of advertising tailored based on usage patterns of a portable electronic device includes determining if a portable electronic device has entered an area associated with a local area network (LAN). A link is established between the portable electronic device and the LAN if it is determined that the portable electronic device has entered the area associated with the LAN. User services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device. Devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device. Actions and/or behaviors of a user are tracked based on use of the portable electronic device. Advertisements are displayed and/or played on at least one of the controlled devices based on the tracked user actions and/or behaviors.

Claims

1. A method comprising:

analyzing, by a system including a processor, monitored behavior of utilization of a portable electronic device to identify interests associated with a user of the portable electronic device;

identifying, by the system, first advertisements to be presented by a controllable device based on the identified interests, wherein the controllable device operates within a local area network (LAN) and is configured to be controlled via the portable electronic device, and wherein the system is communicatively coupled to the LAN by way of an internet connection and geographically remote from the controllable device and the LAN;

detecting a response from the portable electronic device to a presentation of at least one of the identified first advertisements;

reanalyzing the monitored behavior in conjunction with the detected response to identify refined interests associated with the user; and

matching the refined interests to second advertisements to be presented by the controllable device.

2. The method of claim 1, comprising providing, via the system, communication services to the portable electronic device using a communication link based on a user profile associated with the portable electronic device, wherein the user profile includes information selected from the group consisting of:

digital rights information associated with the portable electronic device;

digital rights information associated with the user;

subscription information;

digital video recorder information;

hierarchical user information;

control settings; and

combinations thereof.

3. The method of claim 2, further comprising:

providing, by the system, a communication link to the portable electronic device responsive to a determination that the portable electronic device has entered the LAN;

providing, by the system, another communication link between the LAN and another portable electronic device responsive to a determination that the other portable electronic device has entered the area associated with the LAN, wherein other communication services between the other portable electronic device and the system are established using the other communication link based on another user profile associated with the other portable electronic device.

4. The method of claim 3, wherein the controllable device is controllable by the portable electronic device or by the other portable electronic device according to hierarchal user information obtained from the user profile or the other user profile.

5. The method of claim 1, wherein the portable electronic device is a cellular radio telephone.

6. The method of claim 1, wherein the controllable device is at least one of a television or a stereo.

7. The method of claim 1, wherein the monitored behavior includes accessing of websites via the portable communication device.

8. A server comprising:

a memory storing computer instructions; and

a processor coupled with the memory, wherein the processor, responsive to executing the computer instructions, performs operations comprising;

providing communication services to a portable electronic device based on a user profile of a user associated with the portable electronic device responsive to a determination that the portable electronic device has entered an area associated with a local area network (LAN);

identifying first advertisements to be presented by a controllable device based on monitored behavior for the portable communication device, wherein the controllable device operates within the LAN and is configured to be controlled via the portable electronic device;

detecting a response from the portable electronic device to a presentation of at least one of the identified first advertisements;

reanalyzing the monitored behavior in conjunction with the detected response to identify refined interests associated with the user; and

matching the refined interests to second advertisements to be presented by the controllable device.

9. The server of claim 8, wherein the processor, responsive to executing the computer instructions, performs operations comprising:

providing a communication link between the LAN and another portable electronic device responsive to a determination that the other portable electronic device has entered the area associated with the LAN, wherein other communication services between the other portable electronic device and the server are established using the communication link based on another user profile associated with the other portable electronic device.

10. The server of claim 9, wherein the controllable device is controllable by the portable electronic device or by the other portable electronic device according to hierarchal user information obtained from the user profile or the other user profile.

11. The server of claim 8, wherein the user profile includes information selected from the group consisting of:

digital rights information associated with the portable electronic device;

digital rights information associated with the user;

subscription information;

digital video recorder information;

hierarchical user information;

control settings; and

combinations thereof.

12. The server of claim 8, wherein the controllable device is at least one of a television or a stereo.

13. The server of claim 8, wherein the monitored behavior includes accessing websites via the portable communication device.

14. A non-transitory computer-readable storage medium comprising computer instructions, which, responsive to being executed by a processor, cause the processor to perform operations comprising:

identifying first advertisements to be presented by a controllable device based on monitored behavior for a portable communication device, wherein the controllable device operates within a local area network (LAN) and is configured to be controlled via the portable electronic device, and wherein the portable electronic device is provided with communication services based on a user profile of a user responsive to a determination that the portable electronic device has entered an area associated with the LAN;

identifying refined interests of the user by reanalyzing the monitored behavior in conjunction with a response from the portable electronic device to a presentation of at least one of the identified first advertisements; and

matching the refined interests to second advertisements to be presented by the controllable device.

15. The non-transitory computer-readable storage medium of claim 14, wherein the processor, responsive to executing the computer instructions, performs operations comprising:

providing a communication link between the LAN and another portable electronic device responsive to a determination that the other portable electronic device has entered the area associated with the LAN, wherein other communication services are provided to the other portable electronic device using the communication link based on another user profile associated with the other portable electronic device.

16. The non-transitory computer-readable storage medium of claim 15, wherein the controllable device is controllable by the portable electronic device or by the other portable electronic device according to hierarchal user information obtained from the user profile or the other user profile.

17. The non-transitory computer-readable storage medium of claim 14, wherein the user profile includes information selected from the group consisting of:

digital rights information associated with the portable electronic device;

digital rights information associated with the user;

subscription information;

digital video recorder information;

hierarchical user information;

control settings; and

combinations thereof.

18. The non-transitory computer-readable storage medium of claim 14, wherein the controllable device is at least one of a television or a stereo.

19. The non-transitory computer-readable storage medium of claim 14, wherein the monitored behavior includes accessing websites via the portable communication device.

20. The non-transitory computer-readable storage medium of claim 14, wherein the monitored behavior includes recording of content.