METHOD OF REACTIVE TARGETED ADVERTISING

• US 20130013405A1
• Filed: 09/14/2012
• Published: 01/10/2013
• Est. Priority Date: 07/17/1998
• Status: Active Grant

• Current Assignee: B.E. Technology, L.L.C.
• Original Assignee: B.E. Technology, L.L.C.
• Inventors: HOYLE, Martin David
• Granted Patent: US 8,549,411 B2
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06F 8/60 Software deployment
• CPC Class Codes: G06F 8/65 Updates security arrangements therefor G06F21/57
• CPC Class Codes: G06F 9/00 Arrangements for program control, e.g. control units program control for peripheral devices G06F13/10
• CPC Class Codes: G06F 9/30 Arrangements for executing machine instructions, e.g. instruction decode for executing microinstructions G06F9/22
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

In one inventive aspect, a method of reactive targeted advertising provides for display of advertising, via the internet, to computers of users. In a particular example, a plurality of keywords are stored in a memory. The method comprises determining whether one or more of those keywords are used in a web page, and for any keywords determined to be used, an advertisement is selected using those keywords. The advertisement is for display on the computer of the user who is accessing the web page. A request is received for the selected advertisement, and the advertisement is provided, from an advertising server and over the internet, for display on the computer of the user.

Claims

1. (canceled)

2. A method comprising:

permitting a computer user to access one or more servers via a network;

transferring a copy of software to a computer associated with the computer user, the software being configured to run on the computer to display advertising content and record computer usage information associated with utilization of the computer, the software being configured to allow user messaging capabilities between the user and one or more users;

determining a unique identifier associated with the computer, wherein the

identifier uniquely identifies information sent from the computer to the one or more servers;

determining the computer usage of the computer;

selecting an advertisement to be displayed on the computer, the selection based at least on the usage of the computer together with information associated with the unique identifier identifying the computer;

receiving a request for an advertisement from the computer accessing the web page; and

providing the selected advertisement for display on the computer in response to the received request.

3. The method of claim 2 further comprising using the unique identifier to acquire demographic information about the user.

4. The method of claim 3 wherein the selection of the advertisement is further based on the demographic information.

5. The method of claim 4 wherein the transferring a copy of software to a computer associated with the computer user further comprises determining that the demographic information includes certain required information and, upon such a determination, transferring the copy of the software to the computer associated with the computer user.

6. The method of claim 3 wherein the selection of the advertisement is further based on a location of the computer.

7. The method of claim 2 wherein the advertising content is stored on the one or more servers.

8. The method of claim 2 further comprising periodically selecting and transferring additional advertising content to the computer in response to additional usage of the computer by the user.

9. The method of claim 2 wherein the network is a publicly-accessible global computer network.

10. The method of claim 2 wherein the unique identifier identifies the copy of the software from among other copies of the software.

11. The method of claim 2 further comprising downloading, to the computer, a cookie containing a unique identifier.

12. The method of claim 2 wherein the software, when run on the computer, requires a user login to use the software and associates a different unique identifier with each of a number of valid users of the software.

13. The method of claim 2 wherein the software, when run on the computer, requires a user login to use the software and uses the user login to associate one of a number of unique identifiers with the computer usage information recorded by the software.

14. The method of claim 13 further comprising retrieving information from an address book on the computer and storing the information in one or more memories associated with the one or more servers and associating the information from the address book with the user.

15. The method of claim 2 wherein the computer usage information includes data regarding information resources accessed by the computer over the network.

16. The method of claim 2 wherein the computer usage information includes data regarding one or more software applications run on the computer.

17. The method of claim 2 further comprising recording demographic information about the user.

18. The method of claim 2 further comprising:

recording usage information;

using said recorded usage information to identify a behavior of the user; and

targeting advertising to the user based upon the identified behavior.

19. The method of claim 2 wherein the user is permitted to anonymous download access to the software and the one or more servers is provided demographically-relatable computer usage information.

20. The method of claim 2 wherein the selected advertisement is displayed within the displayed webpage.

21. The method of claim 2 wherein the selected advertisement is displayed within an advertisement section of the displayed webpage.