DISPLAYING ADVERTISEMENTS IN A COMPUTER NETWORK ENVIRONMENT

• US 20130018731A1
• Filed: 09/14/2012
• Published: 01/17/2013
• Est. Priority Date: 04/07/2000
• Status: Abandoned Application

• Current Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: MORRIS, Harry W., LIPPKE, David Lowell, WATKINS, Bob, BOSCO, Eric, STEELE, Colin
• Application Number:
  US13/620,278
• Publication Number:
  US 20130018731A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of presenting advertising to viewers in a computer network environment includes monitoring a viewer'"'"'s interactions with an associated computer system, and adjusting a timing of displayed advertisements on the viewer'"'"'s associated computer system based on one or more of the viewer'"'"'s monitored interactions.

Claims

1-63. -63. (canceled)

64. A computer-implemented method for providing an advertisement, the method comprising:

determining a class of a user;

varying, using at least one processor, a parameter of an advertisement to be displayed based on the determined class of the user; and

providing instructing to display the advertisement to the user based on the varied parameter.