INCENTIVIZING THE LINKING OF INTERNET CONTENT TO PRODUCTS FOR SALE

• US 20130024268A1
• Filed: 07/22/2011
• Published: 01/24/2013
• Est. Priority Date: 07/22/2011
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: eBay Inc.
• Inventors: Manickavelu, Kumaresan
• Application Number:
  US13/188,746
• Publication Number:
  US 20130024268A1
• Time in Patent Office: Days
• US Class Current: 705/14.39
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A method of establishing an association between a content item and an additional content item is disclosed, the content item published by a source that is external to a network-based publication system and the additional content item published by a source that is internal to the network-based publication system. A specification of an association between a portion of the content item and an additional content item is received. A product web tag is generated based on the specification of the association between the portion of the content item and the additional content item. A request is sent to share the product web tag on a server.

Claims

1. A method comprising:

sharing a product web tag, the sharing of the product web tag including handling an invocation of an application program interface at an application executing on a server to store the product web tag on the server, the product web tag defining an association between a portion of a content item and an additional content item, the content item published by a source that is external to a network-based publication system, the additional content item published by a source that is internal to the network-based publication system; and

causing a reward to be provided based on the sharing of the product web tag.

2. The method of claim 1, wherein the portion of the content item is one of an image, a portion of the image, a video, a portion of the video, and text.

3. The method of claim 1, wherein the additional content item is a web page that includes information about a product that is listed for sale on the network-based publication system.

4. A method comprising:

receiving a specification of an association between a portion of a content item and an additional content item, the content item published by a source that is external to a network-based publication system, the additional content item published by a source that is internal to the network-based publication system;

generating a product web tag based on the specification of the association, the product web tag linking the portion of the content item to the additional content item; and

sending a request to an application executing on a server to share the product web tag on the server.

5. The method of claim 4, wherein the receiving includes detecting a dragging and dropping of a visual representation of the additional content item on a region of a user interface.

6. The method of claim 5, further comprising:

receiving a query via the user interface;

presenting in the user interface a plurality of visual representations of candidate content items that match the query; and

receiving a selection of one of the plurality of candidate content items as the additional content item.

7. A method comprising:

detecting an accessing of a content item published by a source that is external to a network-based publication system;

detecting that a product web tag corresponding to the content item has been shared on a server, the product web tag defining an association between a portion of the content item and an additional content item, the additional content item published by a source that is internal to the network-based publication system; and

displaying a notification that the portion of the content item is associated with the additional content item, the displaying occurring concurrently with a rendering of the content item.

8. The method of claim 7, further comprising:

retrieving information about the product web tag via an application program interface; and

displaying a visual representation of the information.

9. The method of claim 8, wherein the displaying of the visual representation of the information includes displaying a thumbnail image of the additional content item.

10. The method of claim 8, further comprising causing the additional content item to be displayed in response to a detecting of an interaction with the visual representation.

11. A system comprising:

at least one processor; and

a content-tagging application, implemented by the at least one processor, configured to;

share a product web tag, the sharing of the product web tag including handling an invocation of an application program interface at an application executing on a server to store the product web tag on the server, the product web tag defining an association between a portion of a content item and an additional content item, the content item published by a source that is external from a network-based publication system, the additional content item published by a source that is internal to the network-based publication system; and

cause a reward to be provided based on the sharing of the product web tag.

12. The system of claim 11, wherein the portion of the content item is one of an image, a portion of the image, a video, a portion of the video, and text.

13. The system of claim 11, wherein the additional content item is a web page that includes information about a product that is listed for sale on the network-based publication system.

14. A system comprising:

at least one processor;

a content-association module, implemented by the at least one processor, configured to receive a specification of an association between a portion of a content item and an additional content item, the content item published by a source that is external to a network-based publication system, the additional content item published by a source that is internal to the network-based publication system;

a tag-generation module, implemented by the at least one processor, configured to generate a product web tag based on the specification of the association, the product web tag linking the portion of the content item to the additional content item; and

a communication module, implemented by the at least one processor, configured to send a request to an application executing on a server to share the product web tag on the server.

15. The system of claim 14, wherein the receiving of the specification of the association between the portion of the content item and the additional content item includes detecting a dragging and dropping of a visual representation of the additional content item on a product web tags region of a user interface.

16. The system of claim 15, wherein the content-association module is further configured to:

receive a query via the user interface;

present in the user interface a plurality of visual representations of candidate content items that match the query; and

receive a selection of one of the plurality of candidate content items as the additional content item.

17. A system comprising:

at least one processor;

an access-detection module, implemented by the at least one processor, configured to detect an accessing of a content item published by a source that is external to a network-based publication system;

an association-detection module, implemented by the at least one processor, configured to detect that a product web tag corresponding to the content item has been shared on a server, the product web tag defining an association between a portion of the content item and an additional content item, the additional content item published by a source that is internal to the network-based publication system; and

a notification module, implemented by the at least one processor, configured to display a notification that the portion of the content item is associated with the additional content item, the displaying occurring concurrently with a rendering of the content item.

18. The system of claim 17, further comprising a communication module configured to retrieve information about the product web tag via an application program interface and wherein the notification module is further configured to display a visual representation of the information.

19. The system of claim 18, wherein the displaying of the visual representation of the information includes displaying a thumbnail image of the additional content item.

20. The system of claim 18, further comprising a direction module to cause the additional content item to be displayed in response to a detecting of an interaction with the visual representation.

21. A non-transitory machine readable medium embodying a set of instructions that, when executed by a processor, cause the processor to perform operations comprising:

sharing a product web tag, the sharing of the product web tag including handling an invocation of an application program interface at an application executing on a server to store the product web tag on the server, the product web tag defining an association between a portion of a content item and an additional content item, the content item published by a source that is external to a network-based publication system, the additional content item published by a source that is internal to the network-based publication system; and

causing a reward to be provided based on the sharing of the product web tag.

22. The non-transitory machine readable medium of claim 21, wherein the portion of the content item is one of an image, a portion of the image, a video, a portion of the video, and text.

23. The non-transitory machine readable medium of claim 21, wherein the additional content item is a web page that includes information about a product that is listed for sale on the network-based publication system.

24. A non-transitory machine-readable medium embodying a set of instructions that, when executed by a processor, cause the processor to perform operations comprising:

receiving a specification of an association between a portion of a content item and an additional content item, the content item published by a source that is external to a network-based publication system, the additional content item published by a source that is internal to the network-based publication system;

generating a product web tag based on the specification of the association, the product web tag linking the portion of the content item to the additional content item; and

sending a request to an application executing on a server to share the product web tag on the server.

25. The non-transitory machine-readable medium of claim 24, wherein the receiving includes detecting a dragging and dropping of a visual representation of the additional content item on a region of a user interface.

26. The non-transitory machine-readable medium of claim 25, further comprising:

receiving a query via the user interface;

presenting in the user interface a plurality of visual representations of candidate content items that match the query; and

receiving a selection of one of the plurality of candidate content items as the additional content item.

27. A non-transitory machine-readable medium embodying a set of instructions that, when executed by a processor, cause the processor to perform operations comprising:

detecting an accessing of a content item published by a source that is external to a network-based publication system;

detecting that a product web tag corresponding to the content item has been shared on a server, the product web tag defining an association between a portion of the content item and an additional content item, the additional content item published by a source that is internal to the network-based publication system; and

displaying a notification that the portion of the content item is associated with the additional content item, the displaying occurring concurrently with a rendering of the content item.

28. The non-transitory machine-readable medium of claim 27, further comprising:

retrieving information about the product web tag via the application program interface; and

displaying a visual representation of the information.

29. The non-transitory machine-readable medium of claim 28, wherein the displaying of the visual representation of the information includes displaying a thumbnail image of the additional content item.

30. The non-transitory machine-readable medium of claim 28, further comprising causing the additional content item to be displayed in response to a detecting of an interaction with the visual representation.