METHOD AND SYSTEM FOR PERSONALIZING WEB PAGE LAYOUT

• US 20130031470A1
• Filed: 07/29/2011
• Published: 01/31/2013
• Est. Priority Date: 07/29/2011
• Status: Active Grant

• Current Assignee: Yahoo Assets LLC
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Makeev, Evgeniy, Roy, Scott, Daly, Timothy P. Jr., Cheng, Annie, Budzinski, Jeff
• Granted Patent: US 10,061,860 B2
• Time in Patent Office: Days
• US Class Current: 715/243
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Method and system for generating personalizing website layout. The method and system monitors a user'"'"'s behaviors and assigns a user to a user group, which has an assigned personalized template. The templates are personalized in response to the user'"'"'s behaviors and arranges content to be displayed to the user based on that behavior.

Claims

1. A method, implemented on a machine having at least one processor, storage, and a communication platform connected to a network for generating personalized content layout, comprising the steps of:

monitoring a user'"'"'s web browsing activities, via the communication platform;

assigning a user to a user group based on the monitored activities;

selecting a layout template for the user based on the user group assignment;

arranging a plurality of pieces of content according to the layout template; and

displaying the arranged plurality of pieces of content to the user.

2. The method of claim 1, wherein the selecting of the layout template is performed by a template generator running on one of the at least one processors.

3. The method of claim 1 wherein the monitoring of web browser activities includes monitoring at least one of the following:

web site visits, content selection, user profile data, book marks, module selections, radio button selections, module controls, module players, widget controllers, inputting data to online forums, text messaging, updating social network status, search queries.

4. The method of claim 1, further comprising the steps of:

selecting a new layout template for the arranged plurality of pieces of content to the user when a user'"'"'s assignment to a user group is changed, and

assigning the user to a different group.

5. A method implemented on a machine having at least one processor, storage, and a communication platform connected to a network for a search engine, comprising steps of:

analyzing, via a clustering engine running on one of the at least one processors of the machine, a plurality of user identifiers to cluster one or more users into a user group;

generating, via a template generation engine running on one of the at least one processor of the machine, a display template for displaying a plurality pieces of content to one or more users of the user group;

displaying the plurality pieces of content to the one or more users according to the template generated.

6. The method of claim 5 further comprising:

reassigning a user of the user group to a second user group;

generating a second template based on the reassignment; and

updating the user'"'"'s display of the plurality pieces of content based on the second template.

7. The method of claim 5, wherein the display template is generated based on which group the user is assigned.

8. The method of claim 5, wherein the generating comprises:

selecting a template from a template library based on a certain criterion appropriate to the user group.

9. The method of claim 6, wherein the reassignment is based in part on online user feedback.

10. A computer system having at least one processor, storage, and a communication platform connected to a network for generating personalized layout, comprising:

an assignment generator for assigning a user to a user group based on information related to the user, including the user'"'"'s behavior;

a template generator configured for generating a layout template created based on the user'"'"'s group assignment;

a communication platform for presenting a plurality pieces of content to the user based on the layout template.

11. The computer system of claim 10 wherein the layout template comprises a specification of the layout of pieces of content to be arranged within the layout template.

12. The computer system of claim 10, further comprising a classifier module for reassigning a user to a second user group.

13. The computer system of claim 12, wherein the classifier module utilizes a learning mechanism to determine the second user group based on online behaviors.

17. The method of claim 11, further comprising:

determining statistics associated with the plurality of users in each user group;

updating a record associated with a content provider in connection with the one or more layout templates based on the statistics; and

receiving a payment made in association with the one or more layout templates and computed based on the record.

14. A method for personalizing the layout of a web page comprising:

assigning a plurality of users to a plurality of user groups;

assigning a personalized layout template to each of the plurality of user groups;

arranging a plurality pieces of content according to the personalized layout template for a user from each of the user groups; and

displaying the plurality pieces of content to a user of each user group according to the arrangement corresponding to the user group,

wherein, the plurality pieces of content for all the user groups are the same.

15. The method of claim 14, further comprising:

reclassifying the plurality of users;

reassigning the plurality of users to different user groups having different layout templates based on the reclassification; and

rearranging the layout of the plurality of content for each reassignment based on the different layout templates.

16. The method of claim 14, wherein the assigning the personalized layout template to each of the plurality of user groups is based on at least one of the following:

user interests, user behavior, advertisement placement, paid for content placement, media type placement, content availability, content features availability, and performance of previous template assignments.

18. A computer system having at least one processor, storage, and a communication platform connected to a network for hosting a search engine, comprising:

a personalized template generator configured for generating a personalized template for a user based on a behavior of the user;

a platform configured for interfacing with the user;

an analyzer configured for analyzing the user'"'"'s behavior; and

a content search platform configured for searching one or more pieces of content based on a query, and displaying the one or more pieces of content to the user based on the personalized template.

19. The computer system of claim 18 further comprising:

a user classifier to classify the user to a user group,

wherein the user shares the user'"'"'s behavior with a plurality of users assigned to the user group.

20. A machine readable non-transitory and tangible medium having information recorded thereon for personalized templates, wherein the information, when read by the machine, causes the machine to perform the following:

monitoring a user'"'"'s web browsing activities, via a communication platform;

assigning a user to a user group based on the monitored activities;

selecting a layout template for the user based on the user group assignment;

arranging a plurality of pieces of content according to the layout template; and

displaying the arranged plurality pieces of content to the user.

21. The medium of claim 20, wherein the information, when read by the machine, further causes the machine to perform the following:

determining statistics associated with a user group;

updating a record associated with a content provider in connection with the one or more layout templates based on the statistics; and

receiving a payment made in association with the one or more layout templates and computed based on the record.