AUTOMATIC LOCALIZATION OF ADVERTISEMENTS

• US 20130031582A1
• Filed: 09/17/2012
• Published: 01/31/2013
• Est. Priority Date: 12/23/2003
• Status: Active Grant

• Current Assignee: Roku, Inc.
• Original Assignee: OpenTV, Inc. (Kudelski SA)
• Inventors: Tinsman, John, Huber, Thomas, Lemmons, Thomas, Zenoni, Ian
• Granted Patent: US 10,032,192 B2
• Time in Patent Office: Days
• US Class Current: 725/36
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: H04N 21/2353 specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
• CPC Class Codes: H04N 21/237 Communication with additional data server
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

In various example embodiments, a system and method for automatic localization of advertisements is provided. In example embodiments, a transmission signal is received. A portion of the transmission signal is identified. A determination of whether localized advertisement data corresponds to the identified portion is performed. Localized advertisement data that correspond to the identified portion of the transmission signal is retrieved. The localized advertisement data is then inserted into the identified portion of the transmission signal to generate an altered signal. The altered signal is transmitted to a user device.

Claims

1. A method comprising:

receiving a transmission signal including media for communication to a user device;

identifying a portion of the media for modification;

determining whether localized advertisement data corresponds to the identified portion;

based on the localized advertisement data corresponding to the identified portion, retrieving the localized advertisement data that corresponds to the identified portion;

inserting, using a processor of a machine, the localized advertisement data into the identified portion of the media to generate an altered transmission signal including the media and the localized advertisement data; and

transmitting the altered signal to a user device.

2. The method of claim 1, wherein the portion of media comprises a national advertisement.

3. The method of claim 1, wherein the identified portion comprises a selection from the group consisting of a television program, a radio program, an audio advertisement, regional advertisement, local advertisement, and streamed media.

4. The method of claim 1, wherein the identifying of the portion comprises:

generating a fingerprint of at least one frame of the portion of the media; and

accessing a central database to determine an identity of the portion by matching the fingerprint to data stored in the central database.

5. The method of claim 1, wherein the identifying of the portion comprises:

determining at least one attribute of the portion of the media; and

accessing a central database to determine an identity of the portion by matching the at least one attribute to data stored in the central database.

6. The method of claim 1, wherein the determining whether the localized advertisement data corresponds comprises:

accessing a central database including ad asset information for a plurality of localized advertisement data; and

searching the ad asset information of the central database for the localized advertisement data having ad asset information that matches the identified portion.

7. The method of claim 1, wherein the inserting of the localized advertisement data comprises overlaying the localized advertisement data onto at least a portion of the identified portion.

8. The method of claim 1, wherein the inserting of the localized advertisement data comprises replacing the identified portion with the localized advertisement data.

9. The method of claim 1, further comprising:

receiving a selection associated with the localized advertisement data from the user device; and

providing a coupon associated with the localized advertisement data for use by a user of the user device.

10. The method of claim 1, further comprising verifying a presence of the localized advertisement data in the identified portion in the transmitted altered signal by receiving the transmitted altered signal and performing a recognition process to identify the presence of the localized advertisement data in the transmitted altered signal.

11. The method of claim 1, wherein the identifying of the portion comprises:

identifying a watermark from the portion of the media; and

extracting identifying information from the watermark used to identify the portion.

12. A non-transitory machine-readable medium in communication with at least one processor, the non-transitory machine-readable medium storing instructions which, when executed by the at least one processor of a machine, causes the machine to perform operations comprising:

receiving a transmission signal including media for communication to a user device;

identifying a portion of the media for modification;

determining whether localized advertisement data corresponds to the identified portion;

based on the localized advertisement data corresponding to the identified portion, retrieving the localized advertisement data that corresponds to the identified portion;

inserting, using a processor of a machine, the localized advertisement data into the identified portion of the media to generate an altered transmission signal including the media and the localized advertisement data; and

transmitting the altered signal to a user device.

13. The non-transitory machine-readable medium of claim 12, wherein the identifying of the portion comprises:

determining at least one attribute of the portion of the media; and

accessing a central database to determine an identity of the portion by matching the at least one attribute to data stored in the central database.

14. The non-transitory machine-readable medium of claim 12, wherein the determining whether the localized advertisement data corresponds comprises:

accessing a central database including ad asset information for the localized advertisement data; and

searching the ad asset information of the central database for a match to the identified portion.

15. The non-transitory machine-readable medium of claim 12, wherein the inserting of the localized advertisement data comprises overlaying the localized advertisement data onto the identified portion.

16. The non-transitory machine-readable medium of claim 12, wherein the operations further comprise:

receiving a selection associated with the localized advertisement data from the user device; and

providing a coupon associated with the localized advertisement data for use by a user of the user device.

17. The non-transitory machine-readable medium of claim 12, wherein the operations further comprise verifying a presence of the localized advertisement data in the identified portion in the transmitted altered signal.

18. A system comprising:

a processor of a machine;

a transmission engine configured to receive a transmission signal including media for communication to a user device;

an identification engine configured to identify a portion of the media for modification;

a retrieval engine configured to determine whether localized advertisement data corresponds to the identified portion and to retrieve the localized advertisement data that corresponds to the identified portion; and

an insertion engine configured to insert, using the processor, the localized advertisement data into the identified portion of the media to generate an altered signal.

19. The system of claim 18, further comprising a recognition engine configured to generate a fingerprint of at least one frame of the portion of the media, the identification engine further configured to access a central database to determine an identity of the portion by matching the fingerprint to data stored in the central database.

20. The system of claim 18, further comprising a verification engine configured to verify a presence of the localized advertisement data in the identified portion in the altered signal.