ADDING SOCIAL NETWORK DATA TO SEARCH SUGGESTIONS

• US 20130054631A1
• Filed: 08/30/2011
• Published: 02/28/2013
• Est. Priority Date: 08/30/2011
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: GOVANI, TABREEZ, SATYANARAYANA, ASHWIN, PRADHAN, SAMIR SHIRAZ, HAAS, KEVIN L., LIN, YI-AN, INDARAPU, SAMEER
• Application Number:
  US13/221,026
• Publication Number:
  US 20130054631A1
• Time in Patent Office: Days
• US Class Current: 707/767
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering

Abstract

Methods, computer systems and computer-readable media for adding social network data to search suggestions are provided. At least a portion of a search query is received, and a set of suggested search queries is determined for the at least a portion of the search query. A first suggested search query in the set of suggested search queries is determined to be associated with a person or entity. A social data store is accessed; the social data store includes social network data. It is determined that the person or entity is associated with a set of social network data in the social data store, and the set of social network data in association with the first suggested search query is provided to a search engine page.

Claims

1. One or more computer-readable storage media having computer-executable instructions embodied thereon that, when executed, facilitate a method of using social network data to disambiguate at least a portion of a search query, the method comprising:

receiving the at least a portion of the search query from a user while the user is logged on to an online social network;

determining a list of suggested search queries associated with the at least a portion of the search query;

determining that a first suggested search query in the list of suggested search queries is associated with a person or entity;

accessing a social data store associated with the online social network, the social data store comprising social network data;

determining that the person or entity is associated with a set of social network data in the social data store; and

providing the set of social network data in association with the first suggested search query to a search engine page.

2. The media of claim 1, wherein the entity comprises a venue, object, location, or event.

3. The media of claim 1, wherein the set of social network data comprises data indicating:

(A) a relationship between the user and the person or entity,

(B) a number of mutual friends between the user and the person or entity,

(C) locations or networks associated with the person or entity,

(D) an image of the person or entity, or

(E) status information associated with the person or entity.

4. The media of claim 1, further comprising:

displaying the set of social network data in association with the first suggested search query on the search engine page.

5. The media of claim 4, wherein the set of social network data in association with the first suggested search query is displayed simultaneously with the list of suggested search queries.

6. The media of claim 5, wherein the set of social network data in association with the first suggested search query is displayed differently than the list of suggested search queries.

7. One or more computer-readable storage media having computer-executable instructions embodied thereon that, when executed, facilitate a method of adding “

like”

data to suggested search queries, the method comprising;

receiving at least a portion of a search query from a user;

generating a set of suggested search queries corresponding to the at least a portion of the search query;

determining that a first suggested search query in the set of suggested search queries is associated with a first entity;

accessing a social data store, the social data store comprising “

like”

data from a plurality of social networking sites;

determining that the first entity is associated with a first set of “

like”

data in the social data store; and

providing the first suggested search query and the first set of “

like”

data to a search engine page simultaneously with the set of suggested search queries.

8. The media of claim 7, wherein the first entity comprises a person, object, location, venue, or event.

9. The media of claim 7, wherein the first set of “

like”

data comprises data indicating an appreciation for the first entity.

10. The media of claim 7, wherein determining that the first entity is associated with the first set of “

like”

data comprises;

(A) determining that the first entity has historically been associated with user clicks on a uniform resource locator (URL) corresponding to the first entity,

(B) determining that the first entity has historically been associated with a display of the URL corresponding to the first entity, or

(C) determining that the first entity has historically been associated with one or more keywords associated with the URL corresponding to the first entity.

11. The media of claim 7, wherein the first suggested query comprises a second entity.

12. The media of claim 11, further comprising:

determining that the second entity is associated with a second set of “

like”

data in the social data store;

creating an aggregated set of “

like”

data by aggregating the first set of “

like”

data and the second set of “

like”

data; and

providing the first suggested search query and the aggregated set of “

like”

data to the search engine page simultaneously with the set of suggested search queries.

13. The media of claim 12, wherein creating the aggregated set of “

like”

data comprises at least one of;

(A) summing the first set of “

like”

data and the second set of “

like”

data, or

(B) weighting the first set of “

like”

data and the second set of “

like”

data according to a number of user clicks on a URL associated with the first entity or the second entity and summing the weighted “

like”

data.

14. The media of claim 13, wherein the first suggested search query is ranked higher than the set of suggested search queries based on the aggregated set of “

like”

data.

15. The media of claim 7, wherein the user is logged on to an online social network.

16. The media of claim 15, further comprising:

determining that the first entity is associated with a friend set of “

like”

data, the friend set of “

like”

data comprising “

like”

data originating from one or more online social network friends of the user; and

providing the first suggested search query, the first set of “

like”

data and the friend set of “

like”

data to the search engine page simultaneously with the set of suggested search queries.

17. The media of claim 16, further comprising:

displaying the first suggested search query, the first set of “

like”

data, the friend set of “

like”

data, and the set of suggested search queries on the search engine page.

18. The media of claim 17, wherein the friend set of “

like”

data is displayed differently from the first set of “

like”

data.

19. One or more computer-readable storage media having computer-executable instructions embodied thereon that, when executed, facilitate a method of using social network data to determine a ranking order of a suggested search query, the method comprising:

receiving at least a portion of a search query;

determining a set of suggested search queries corresponding to the at least a portion of the search query;

determining that at least one suggested search query of the set of suggested search queries is associated with a person or entity;

accessing a social data store;

incident to accessing the social data store, determining that the person or entity is associated with a set of social network data in the social data store; and

simultaneously displaying the set of social network data in association with the at least one suggested search query on a search engine page, a ranking order of the at least one suggested search query being determined by the set of social network data.

20. The media of claim 19, wherein the set of social network data comprises data indicating:

(A) “

like”

data,

(B) a relationship between the user and the person or entity,

(C) a number of mutual friends between the user and the person or entity,

(D) locations or networks associated with the person or entity,

(E) an image of the person or entity, and

(F) status information associated with the person or entity.