METHOD, APPARATUS AND SYSTEM FOR INTERCUTTING ADVERTISEMENT

• US 20130055307A1
• Filed: 10/26/2012
• Published: 02/28/2013
• Est. Priority Date: 04/27/2010
• Status: Active Grant

• Current Assignee: Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• Original Assignee: Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• Inventors: DUAN, Haifeng
• Granted Patent: US 9,167,045 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method of intercutting advertisement disclosed comprises: receiving a playing request message carrying user information and media information from a user terminal; determining whether advertisement needs to be intercut for the user based on the user information and the media information; when it is determined that advertisement needs to be intercut for the user, making a pause in playing a stream media corresponding to the playing request message, obtaining an advertisement stream corresponding to the user information and the media information, and delivering the advertisement stream to the user to play; when it is detected that play of the advertisement stream is finished, sending the playing request message to a stream media server, and forwarding to the user terminal the stream media obtained from the stream media server, corresponding to the playing request message.

Claims

1. A method of intercutting advertisement, comprising:

receiving, by a stream media proxy, a playing request message carrying user information and media information from a user terminal;

determining, by the stream media proxy, whether advertisement needs to be intercut for the user based on the user information and the media information;

when it is determined that advertisement needs to be intercut for the user, making, by the stream media proxy, a pause in playing a stream media corresponding to the playing request message, obtaining an advertisement stream corresponding to the user information and the media information, and delivering the advertisement stream to the user to play; and

sending, by the stream media proxy, the playing request message to a stream media server, and forwarding to the user terminal the stream media corresponding to the playing request message, obtained from the stream media server, when it is detected that play of the advertisement stream is finished.

2. The method of intercutting advertisement according to claim 1, wherein the determination of whether advertisement needs to be intercut for the user based on the user information and the media information comprises:

at a pre-set time point, determining whether advertisement needs to be intercut for the user based on the user information and the media information.

3. The method of intercutting advertisement according to claim 1, further comprising:

when it is determined that advertisement needs to be intercut based on the user information and the media information, determining, according to an advertisement intercutting strategy, a time point for intercutting the advertisement, making a pause in playing the stream media corresponding to the playing request message at the determined time point for intercutting the advertisement, obtaining the advertisement stream corresponding to the playing request message, and delivering the advertisement stream to the user to play.

4. The method of intercutting advertisement according to claim 1, further comprising:

when it is determined that no advertisement needs to be intercut for the user, forwarding the playing request message carrying the user information and the media information to the stream media server;

obtaining the stream media corresponding to the playing request message from the stream media server; and

delivering the obtained stream media to the user.

5. The method of intercutting advertisement according to claim 4, wherein the user information comprises IP address of the user terminal, and port information of the user terminal;

and

the media information comprises content of the stream media currently accessed by the user, type of the stream media currently accessed by the user, size of the stream media currently accessed by the user, and duration of the stream media currently accessed by the user.

6. The method of intercutting advertisement according to claim 5, wherein when it is determined that advertisement needs to be intercut for the user, making, by the stream media proxy, a pause in playing the stream media corresponding to the playing request message, obtaining the advertisement stream corresponding to the user information and the media information, and delivering the advertisement stream to the user to play, comprises:

obtaining a uniform resource locator corresponding to the advertisement stream which needs to be intercut for the user;

obtaining, according to the uniform resource locator, the advertisement stream corresponding to the user information and the media information from an advertisement-dedicated stream media server; and

delivering the obtained advertisement stream to the user to play.

7. The method of intercutting advertisement according to claim 6, wherein sending, by the stream media proxy, the playing request message to the stream media server, and forwarding to the user terminal the stream media obtained from the stream media server, corresponding to the playing request message, when it is detected that play of the advertisement stream is finished comprises:

detecting whether play of the advertisement stream is finished;

when it is detected that play of the advertisement stream is finished, sending a start playing request to the stream media server;

obtaining the stream media corresponding to the start playing request; and

delivering the obtained stream media to the user to play.

8. The method of intercutting advertisement according to claim 5, wherein when it is determined that advertisement needs to be intercut for the user, making, by the stream media proxy, the pause in playing the stream media corresponding to the playing request message, obtaining the advertisement stream corresponding to the user information and the media information, and delivering the advertisement stream to the user to play comprises:

obtaining a uniform resource locator corresponding to the advertisement stream which needs to be intercut for the user, and sending a pause playing request message to the stream media server;

obtaining, according to the uniform resource locator, the advertisement stream corresponding to the user information and the media information from an advertisement-dedicated stream media server; and

delivering the obtained advertisement stream to the user to play.

9. The method of intercutting advertisement according to claim 8, wherein sending, by the stream media proxy, the playing request message to the stream media server, and forwarding to the user terminal the stream media obtained from the stream media server, corresponding to the playing request message, when it is detected that play of the advertisement stream is finished comprises:

detecting whether play of the advertisement stream is finished;

when it is detected that play of the advertisement stream is finished, sending a continual playing request to the stream media server;

obtaining the stream media corresponding to the continual playing request; and

delivering the obtained stream media to the user to play.

10. The method of intercutting advertisement according to claim 1, wherein the stream media proxy is disposed on the operator side so that the operator controls the advertisement playing in stream media.

11. A stream media proxy, comprising:

a message receiving unit for receiving a playing request message carrying user information and media information from a user terminal;

a determining unit for determining whether advertisement needs to be intercut based on the user information and the media information;

an advertisement intercutting unit for when it is determined that advertisement needs to be intercut for the user, making a pause in playing a stream media corresponding to the playing request message, obtaining an advertisement stream corresponding to the user information and the media information, and delivering the advertisement stream to the user to play; and

a stream media delivering unit for when it is detected that play of the advertisement stream is finished, sending the playing request message to a stream media server, and forwarding to the user terminal the stream media obtained from the stream media server, corresponding to the playing request message.

12. The stream media proxy according to claim 11, further comprising:

a message forwarding unit for when it is determined that no advertisement needs to be intercut for the user, forwarding the playing request message carrying the user information and the media information to the stream media server;

a stream media obtaining unit for obtaining the stream media corresponding to the playing request message from the stream media server; and

the stream media delivering unit further for delivering the obtained stream media to the user terminal.

13. The stream media proxy according to claim 11, wherein the advertisement intercutting unit comprises:

an information obtaining subunit for when it is determined that advertisement needs to be intercut for the user, obtaining a uniform resource locator corresponding to the advertisement stream which needs to be intercut for the user;

a message sending subunit for sending a pause playing request message to the stream media server;

an advertisement obtaining subunit for obtaining, according to the uniform resource locator, the advertisement stream corresponding to the user information and the media information from an advertisement-dedicated stream media server; and

an advertisement delivering subunit for delivering the obtained advertisement stream to the user to play.

14. The stream media proxy according to claim 13, wherein the stream media delivering unit comprises:

a detecting subunit for detecting whether play of the advertisement is finished;

a message sending subunit for when it is detected that play of the advertisement is finished, sending a start playing request or a continual playing request to the stream media server;

a stream media obtaining subunit for obtaining stream media corresponding to the start playing request or the continual playing request; and

a stream media delivering subunit for delivering the obtained stream media to the user to play.

15. The stream media proxy according to claim 11, wherein the stream media proxy is disposed on the operator side so that the operator controls the advertisement playing in stream media.

16. A system of intercutting advertisement, comprising a terminal player, a stream media proxy according to claim 11, an advertisement-dedicated stream media server and a stream media server,

the terminal player sending a playing request message carrying user information and media information, and playing stream media and an advertisement corresponding to the playing request message;

the advertisement-dedicated stream media server providing the advertisement stream for the stream media proxy; and

the stream media server providing the stream media corresponding to the playing request message for the terminal player of the user.