METHODS AND SYSTEMS FOR PROCESSING AND DISPLAYING ADVERTISEMENTS OF VARIABLE LENGTHS
First Claim
1. A method for processing and displaying a plurality of advertisements, the method comprising:
- receiving, from one or more advertisers, by a platform server having a processor, a plurality of advertisements to be displayed in an advertising section of one or more webpages, each advertisement intended for display for a predefined duration of time within the advertising section of the one or more webpages;
transmitting, by the platform server, the plurality of advertisements for display within the advertising section of a particular webpage of the one or more webpages, the platform server determining at least a position, length, and repetition of each advertisement within the advertising section of the particular webpage, wherein the display of the plurality of advertisements is switched within a session based on the duration of the advertisements, wherein the session includes one or more transitions of active page views among the one or more webpages, further wherein the switching of the advertisements is independent of transitions in page views of the one or more webpages;
computing, by the platform server, a cost incurred by each of the one or more advertisers for display of the plurality of advertisements, the cost computed as a function of a cost-per-second (CPS) model of displaying the advertisement within the session, the cost-per-second model indicative of total duration of display of corresponding one or more advertisements within the session.
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Abstract
A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-plus-click, effective CPS, etc. Conversion models for comparing advertising schema using traditional and newly introduced models are also disclosed.
65 Citations
40 Claims
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1. A method for processing and displaying a plurality of advertisements, the method comprising:
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receiving, from one or more advertisers, by a platform server having a processor, a plurality of advertisements to be displayed in an advertising section of one or more webpages, each advertisement intended for display for a predefined duration of time within the advertising section of the one or more webpages; transmitting, by the platform server, the plurality of advertisements for display within the advertising section of a particular webpage of the one or more webpages, the platform server determining at least a position, length, and repetition of each advertisement within the advertising section of the particular webpage, wherein the display of the plurality of advertisements is switched within a session based on the duration of the advertisements, wherein the session includes one or more transitions of active page views among the one or more webpages, further wherein the switching of the advertisements is independent of transitions in page views of the one or more webpages; computing, by the platform server, a cost incurred by each of the one or more advertisers for display of the plurality of advertisements, the cost computed as a function of a cost-per-second (CPS) model of displaying the advertisement within the session, the cost-per-second model indicative of total duration of display of corresponding one or more advertisements within the session. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system for processing and displaying a plurality of advertisements, the system comprising:
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an ad means for receiving, from one or more advertisers, a plurality of advertisements to be displayed in an advertising section of one or more webpages, each advertisement intended for display for a predefined duration of time within the advertising section of the one or more webpages; ad transmitting means connected to the ad receiving means, the ad transmitting means for transmitting the plurality of advertisements for display within the advertising section of a particular webpage of the one or more webpages, the platform server determining at least a position, length, and repetition of each advertisement within the advertising section of the particular webpage, wherein the display of the plurality of advertisements is switched within a session based on the duration of the advertisements, wherein the session includes one or more transitions of active page views among the one or more webpages, further wherein the switching of the advertisements is independent of transitions in page views of the one or more webpages; billing means for computing a cost incurred by each of the one or more advertisers for display of the plurality of advertisements, the cost computed as a function of a cost-per-second (CPS) model of displaying the advertisement within the session, the cost-per-second model indicative of total duration of display of corresponding one or more advertisements within the session. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A system for processing and displaying a plurality of advertisements, the system comprising:
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a processor; a memory configured to store a set of instructions, which when executed by the processor cause the system to perform a method, the method including; receiving, from one or more advertisers, a plurality of advertisements to be displayed in an advertising section of one or more webpages, each advertisement intended for display for a predefined duration of time within the advertising section of the one or more webpages; transmitting the plurality of advertisements for display within the advertising section of a particular webpage of the one or more webpages, the platform server determining at least a position, length, and repetition of each advertisement within the advertising section of the particular webpage, wherein the display of the plurality of advertisements is switched within a session based on the duration of the advertisements, wherein the session includes one or more transitions of active page views among the one or more webpages, further wherein the switching of the advertisements is independent of transitions in page views of the one or more webpages; computing a cost incurred by each of the one or more advertisers for display of the plurality of advertisements, the cost computed as a function of a cost-per-second (CPS) model of displaying the advertisement within the session, the cost-per-second model indicative of total duration of display of corresponding one or more advertisements within the session. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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Specification