Platform for Third-Party Supplied Calls-To-Action

• US 20130067022A1
• Filed: 09/09/2011
• Published: 03/14/2013
• Est. Priority Date: 09/09/2011
• Status: Active Application

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Andersson, Rasmus Mathias, Yao, Rose, Tseng, Erick
• Granted Patent: US 10,289,267 B2
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06F 16/90 Details of database functions independent of the retrieved data types
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus

Abstract

In one embodiment, a first computing system receives a request from a second computing system, the request indicating an information item displayed on the second computing system. In response to the request, the first computing system determines whether the information item is associated with any call-to-action provided by any third computing system. If the information item is associated with one or more calls-to-action provided by one or more third computing systems, then the first computing system sends the one or more calls-to-action provided by the one or more third computing systems to the second computing system to be displayed on the second computing system in connection with the information item.

Claims

1. A method comprising:

by a first computing system,

receiving a first request from a second computing system, the first request indicating an information item displayed on the second computing system; and

in response to the first request,

determining whether the information item is associated with any call-to-action provided by any third computing system; and

if the information item is associated with one or more calls-to-action provided by one or more third computing systems, then sending the one or more calls-to-action provided by the one or more third computing systems to the second computing system to be displayed on the second computing system in connection with the information item.

2. The method of claim 1, wherein the first request results from a user of the second computing system interacting with the information item.

3. The method of claim 1, further comprising:

receiving a second request from the second computing system, the second request indicating a first one of the one or more calls-to-action displayed on the second computing system in connection with the information item; and

in response to the second request,

determining a first one of the one or more third computing systems providing the first one of the one or more calls-to-action;

sending a third request to the first one of the one or more third computing systems, the third request indicating the first one of the one or more calls-to-action;

receiving a response to the third request from the first one of the one or more third computing systems, the response indicating a result of performing an action associated with the first one of the one or more calls-to-action; and

sending the result of performing the action to the second computing system to be displayed on the second computing system.

4. The method of claim 3, wherein the second request results from a user of the second computing system interacting with the first one of the one or more calls-to-action.

5. The method of claim 1, further comprising:

in response to the first request, if the information item is associated with one or more calls-to-action provided by one or more third computing systems, then determining whether a user of the second computing system has rejected any one of the one or more calls-to-action,

wherein any call-to-action rejected by the user of the second computing system is not sent to the second computing system.

6. The method of claim 1, further comprising:

in response to the first request, if the information item is associated with one or more calls-to-action provided by one or more third computing systems, then determining whether a user of the second computing system has rejected any one of the one or more third computing systems,

wherein calls-to-action provided by any third computing system rejected by the user of the second computing system are not sent to the second computing system.

7. The method of claim 1, further comprising:

receiving a registration request from a third computing system, the registration request comprising an identifier of the third computing system, one or more calls-to-action provided by the third computing system, and one or more information items to be associated with each of the one or more calls-to-action provided by the third computing system; and

in response to the registration request, for each of the calls-to-action provided by the third computing system, associating the call-to-action with the corresponding one or more information items indicated by the registration request.

8. The method of claim 7, wherein the registration request further comprises, for each of the one or more calls-to-action provided by the third computing system, a corresponding action to be performed and a Uniform Resource Locator referencing a network resource associated with the third computing system.

9. The method of claim 1, further comprising:

in response to the first request,

determining whether the information item is associated with any call-to-action provided by the first computing system; and

if the information item is associated with one or more calls-to-action provided by the first computing system, then sending the one or more calls-to-action provided by the first computing system to the second computing system to be displayed on the second computing system in connection with the information item.

10. The method of claim 1, further comprising:

for each of a plurality of information items managed by the first computing system, maintaining a list of calls-to-action associated with the information item, wherein each call-to-action on the list of calls-to-action is provided by the first computing system or a third computing system.

11. A first system comprising:

a memory comprising instructions executable by one or more processors; and

the one or more processors coupled to the memory and operable to execute the instructions, the one or more processors being operable when executing the instructions to;

receive a first request from a second system, the first request indicating an information item displayed on the second system; and

in response to the first request,

determine whether the information item is associated with any call-to-action provided by any third system; and

if the information item is associated with one or more calls-to-action provided by one or more third systems, then send the one or more calls-to-action provided by the one or more third systems to the second system to be displayed on the second system in connection with the information item.

12. The first system of claim 11, wherein the first request results from a user of the second system interacting with the information item.

13. The first system of claim 11, wherein the one or more processors are further operable when executing the instructions to:

receive a second request from the second system, the second request indicating a first one of the one or more calls-to-action displayed on the second system in connection with the information item; and

in response to the second request,

determine a first one of the one or more third systems providing the first one of the one or more calls-to-action;

send a third request to the first one of the one or more third systems, the third request indicating the first one of the one or more calls-to-action;

receive a response to the third request from the first one of the one or more third systems, the response indicating a result of performing an action associated with the first one of the one or more calls-to-action; and

send the result of performing the action to the second system to be displayed on the second system.

14. The first system of claim 13, wherein the second request results from a user of the second system interacting with the first one of the one or more calls-to-action.

15. The first system of claim 11, wherein the one or more processors are further operable when executing the instructions to:

in response to the first request, if the information item is associated with one or more calls-to-action provided by one or more third systems, then determine whether a user of the second system has rejected any one of the one or more calls-to-action,

wherein any call-to-action rejected by the user of the second system is not sent to the second system.

16. The first system of claim 11, wherein the one or more processors are further operable when executing the instructions to:

in response to the first request, if the information item is associated with one or more calls-to-action provided by one or more third systems, then determine whether a user of the second system has rejected any one of the one or more third systems,

wherein calls-to-action provided by any third system rejected by the user of the second system are not sent to the second system.

17. The first system of claim 11, wherein the one or more processors are further operable when executing the instructions to:

receive a registration request from a third system, the registration request comprising an identifier of the third system, one or more calls-to-action provided by the third system, and one or more information items to be associated with each of the one or more calls-to-action provided by the third system; and

in response to the registration request, for each of the calls-to-action provided by the third system, associate the call-to-action with the corresponding one or more information items indicated by the registration request.

18. The first system of claim 11, wherein the one or more processors are further operable when executing the instructions to:

in response to the first request,

determine whether the information item is associated with any call-to-action provided by the first system; and

if the information item is associated with one or more calls-to-action provided by the first system, then send the one or more calls-to-action provided by the first system to the second system to be displayed on the second system in connection with the information item.

19. The first system of claim 11, wherein the one or more processors are further operable when executing the instructions to:

for each of a plurality of information items managed by the first system, maintain a list of calls-to-action associated with the information item, wherein each call-to-action on the list of calls-to-action is provided by the first system or a third system.

20. One or more computer-readable non-transitory storage media embodying software operable when executed by a first computing system to:

receive a first request from a second computing system, the first request indicating an information item displayed on the second computing system; and

in response to the first request,

determine whether the information item is associated with any call-to-action provided by any third computing system; and

if the information item is associated with one or more calls-to-action provided by one or more third computing systems, then send the one or more calls-to-action provided by the one or more third computing systems to the second computing system to be displayed on the second computing system in connection with the information item.