SYSTEM AND METHOD FOR USING IMPRESSIONS TRACKING AND ANALYSIS, LOCATION INFORMATION, 2D AND 3D MAPPING, MOBILE MAPPING, SOCIAL MEDIA, AND USER BEHAVIOR AND INFORMATION FOR GENERATING MOBILE AND INTERNET POSTED PROMOTIONS OR OFFERS FOR, AND/OR SALES OF, PRODUCTS AND/OR SERVICES

• US 20130073388A1
• Filed: 07/08/2012
• Published: 03/21/2013
• Est. Priority Date: 09/15/2011
• Status: Active Grant

• Current Assignee: Stephan Heath
• Original Assignee: Stephan Heath
• Inventors: Heath, Stephan
• Granted Patent: US 10,127,564 B2
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A method, apparatus, computer readable medium, computer system, network, or system, is provided for using impressions tracking and analysis, location information, 2D and 3D mapping, social media, and user behavior and information for generating mobile and internet posted promotions or offers for, and/or sales of, products and/or services, for example, through an advertising application programming interfaces (APIs) on mobile devices, tablets, or computers, that provides mobile and web based promotions or offers that connect information and user behavior data to a user or related demographic location or user specified or predicted demographic location(s), such as through the use of as social networking, user or demographic profiles, behavior, and/or relationships, for targeted promotions or offers for products and/or services.

Claims

1. A method for generating mobile, wireless, and internet posted, location based, customized promotions or offers for products or services, using (i) impressions data, (ii) location information data, (iii) 2D and 3D mapping data, (iv) user internet activity data;

and (v) social networking interaction data, the method comprising;

(a) electronically assigning, on an electronic computing system via a processor, a unique identifier to a user of a client mobile device or client computer receiving a request from said user, through a client application operating on the client mobile device or computer, to access a location based, customized, promotion or offer comprising website or window, the request including the identifier assigned to the user or the client;

(b) electronically providing to said user, via a mobile or wireless device or computer, mobile and internet posting of said location based, customized, promotion or offer on said promotions or offer comprising website for products or services, wherein said location based, customized, promotions or offers are selected for said user based on data comprising;

(i) impressions data comprising tracking and analysis of website access of said user'"'"'s, target markets'"'"' users, demographic groups or geographic data;

(ii) location information data relating to selected;

(a) users, target markets, demographic groups or geographic data;

(b) (1) products or services;

or (2) product or service providers; and

(c) points of interest near or associated with (1) said users, target markets, demographic groups or geographic data;

(2) said products or services;

or (3) said product or service providers;

(iii) 2D and 3D mapping data related to selected;

(a) user, target market or demographic group locations or associated locations;

or

(b) product or service or service provider locations or associated locations;

(iv) user internet activity data relating to user searching, browsing, purchases, location, interactions, and interests;

(v) social networking data of interactions between said user and other users, target markets, and demographics groups and geographic data; and

(vi) generated marketing and mapping data of relationships between members of a social network or website.

2. A method according to claim 1, wherein said selection of said for said user comprises electronically collecting and analyzing behavior information of said user, said behavior information comprising:

(a) said impressions tracking and analysis;

(b) said location information;

(c) said 2D and 3D mapping;

(d) said user internet activity; and

(e) said social networking interactions.

3. A method according to claim 1, wherein said location based, customized, promotions or offers are selected from the group consisting of a coupon, an advertisement, a location-based promotion, a location-based offer, a location-based discount, a daily deal ad, location-based advertising, a location-based ad, a location-based deal or offer, a mobile ads, a mobile ad network, mobile advertising, mobile location-based advertising, a customer loyalty card, a discounts, a promotion, an offer, a location-based promotion, an online or mobile coupon or promotion, mobile location-based advertising, a promotions or offers associated with a location or a map in a social network or website online or mobile device, a location-based mobile coupon, a mobile grocery coupon, a mobile ad products, a targeted mobile ad, a mobile advertising network, and a mobile coupon.

4. A method according to claim 1, wherein said mobile device or wireless device is selected from the group consisting of a smart phone, a tablet device, a cell phone, a mobile internet device, a netbook, a notebook, a personal digital assistant, an internet phone, a holographic device, a holographic phone, a cable internet device, a satellite internet device, an internet television, a DSL internet device, and a portable internet access device or computer.

11. The method of claim 1, wherein said first promotional data set further comprises statistics of gifts selected from the group consisting of donations, humanitarian aid, and sustainable gifts, made by one selected from the group consisting of said end users, said members, advertisers, brands, organizations, and companies.

12. The method of claim 11, wherein said method further comprises providing said first promotional data sets to one selected from the group consisting of said end users, said members, other end users or members, advertisers, third parties;

and wherein said impressions include social impressions.

13. The method of claim 1, wherein said method further comprises:

(I) said user designating a portion of a purchase of said product or service as a donation to;

or (II) providing said user with website links to;

donation related advertisers, brands, organizations or companies that provide donations comprising charitable contributions, humanitarian aid, sustainable gifts or loans.

14. A method of claim 1, wherein said product or service is a brand merchant or retailer for user/consumer, products, e-commerce, retail, media &

entertainment, business, government, sports, travel &

hospitality, real estate, educational services, sport services, entertainment shopping services, online gambling services, online penny and online auction services, service provider services, business center services, social network, website or affiliate services.

19. The method of claim 1, wherein said access in step (a) is subject to identity verification.

20. The method of claim 1, wherein social networking is provided as one selected from social shopping, social networking interactions, access to social networking websites or third party websites or applications, social plugins, social or business applications, SSLs, cookie and mobile cookie, browser cookie, advertising cookie, cookie-based targeting, flash cookie, location-based cookie and other third party cookie, and embedded advertisements.

5. A method for providing social shopping in combination with 2D and 3D mapping interactive displays and social networking, said method comprising:

(a) collecting and analyzing initial end user or member data via a processor on a computer or mobile device to provide initial end user or member data sets, said initial end user or member data sets comprising;

(1) initial end users'"'"' or members'"'"' impressions data comprising tracking and analysis of website access of users, target markets, demographic groups or geographic data;

(2) user or member profile data;

(3) location information data relating to selected;

(a) users, members, target markets, demographic groups or geographic data;

(b) (1) products or services;

or (2) service providers; and

(c) points of interest near to or associated with said;

users, members, target markets, demographic groups or geographic data, product or services;

or product service providers;

(4) 2D and 3D mapping data selected from;

(a) said user, member, target market or demographic group locations or location interests;

or

(b) (1) said product or service;

or (2) said product or service provider;

locations or associated locations;

(5) user or member internet activity data relating to searching, browsing, purchases, location, interactions, and/or interests;

(6) social networking data of interactions between users or members through networking interests or connections, channels, target markets, and demographics groups; and

(7) generated marketing and mapping data of relationships between members of a social network or website;

(b) generating, via a processor on a computer system or mobile device or wireless device, first promotional data sets from said initial end user data sets, said first promotional data sets comprising first sets of customized promotions or offers that are provided as 2D or 3D mapping interactive displays, said first set of location based, customized, promotions or offers relating to products or services of said product or service or service providers, or related products or services, for each of (i) said initial end users or members, (ii) additional end users or members, and (iii) target end user groups;

wherein said generating comprises electronically monitoring, collecting, and analyzing behavior information accessed by the user, said behavior information comprising;

(1) data on said initial end users or members;

(2) data on said user or member profiles;

(3) data on said location information;

(4) data on said product or service;

or said product or service providers;

(5) data on said points of interest;

(6) data on said 2D and 3D mapping data;

(7) data on said user or member internet activity; and

(8) data on said social networking interactions;

(c) electronically displaying to said users, members, target markets, or demographics groups, on said 2D or 3D mapping interactive displays, said first set of location based, customized, promotions or offers that are displayed as ad links, promotion or offer information, or promotional media, wherein said first set is provided as part of a first social/geo/promo link category for a first position of a social/geo/promo link promotional data set; and

(d) electronically identifying via a computer processor one or more second social/geo/promo link categories of said location based, customized, promotions or offers using one or more correlation criteria, at least one second social/geo/promo link category having one or more correlation criteria associated with said first social/geo/promo link category, wherein said second social/geo/promo links can be provided to additional 2D or 3D mapping interactive displays provided to one or more of said users, members, target markets, demographics groups or geographic data.

6. A method according to claim 5, wherein said generating step (b) further comprises:

generating, via a processor on a computer system or mobile device or wireless device, second promotional data sets from said first promotional data sets, said second promotional data sets comprising second sets of location based, customized, promotions or offers that are provided as 2D or 3D mapping interactive displays, said second set of customized promotions or offers relating to products or services of said product or service or service providers, or related products or services, for each of (i) said initial end users or members, (ii) additional end users or members, and (iii) target end user groups;

7. A method according to claim 5, wherein said displaying step (c) further comprises:

electronically displaying to said users, members, target markets, or demographics groups, on said 2D or 3D mapping interactive display, said second set of location based, customized, promotions or offers that are displayed as ad links, promotion or offer information, or promotional media, wherein said second set is provided as part of said first social/geo/promo link category for said first position of a social/geo/promo link promotional data set.

8. The method of claim 5, wherein said promotions or offers comprise or are displayed as one selected from the group consisting of social media advertising impressions, text impressions, or tweet ad impressions, online marketplace ad impressions, online marketplace video impressions, online auction ad impressions, share ad impressions, online print media ad impressions, telecommunication ad impressions, online coupons, position-based services, ad links, location-based services, location-based promotions, location-based offers, location-based coupons, promotions or offers in connection with an online or mobile news feed, location-based discounts or daily deal ads, location-based advertising, location-based ads, location-based marketing, location-based commerce, location-based deals and offers, mobile ads, mobile ad network, mobile advertising, mobile commerce, mobile location-based advertising and promotions or offers, mobile banking and mobile wallet services, customer loyalty cards, discounts and promotions or offers and online or mobile payment system for coupons, location-based promotions, location-based offers, location-based coupons, promotions or offers in connection with an online or mobile news feed or offers and online or mobile coupons and promotions or offers for products and/or services, discount ad impressions, impressions, social media web impressions or similar types of position-based services, ad links, location-based promotions, location-based offers, location-based coupons, promotions or offers in connection with an online or mobile news feed, location-based offers, location-based coupons, promotions or offers in connection with an online or mobile news feed, discount ad impressions, merchant ad impressions, email coupon impressions, merchant ads, video clip ads, video upload or presentations site ads or links, B2B ad impressions, B2C ad impressions, B2B social medial communication impressions, gambling ad impressions, gambling site impressions, sports or sports related ad impressions, sports gambling ads, multiplayer online game ads, virtual ads, digital ads or virtual billboard ads or virtual ad impressions through the use of digital technology to insert virtual advertising images on a virtual landscape or into a social network, social networking websites or third party websites or applications, live or pre-recorded television show or video or sporting event and online or mobile coupons and promotions or offers for products or services, operating through credit cards or other payment services, automatically giving users discounts on their purchases at participating merchants, virtual or digital advertisements, banner ads, graphic color ads;

promotions or offers inserted or overlays on images in a social network or website online or mobile device, social video sharing impressions, video ad impressions, audio-video &

photography impressions, near field communication (NFC), NFC impressions, NFC boarding pass impressions, mobile boarding pass impressions, payment and tracking passenger impressions, aggregator impressions, viral impressions, any language or translated into any language impressions, sports ad impressions, brand impressions, global brand impressions, product impressions, goods impressions, gambling impressions, auction impressions, real estate impressions, shopping impressions, sports impressions, travel &

hospitality impressions, social gaming impressions, autos &

vehicles impressions, pets &

animals impressions, online communication impressions, education impressions, services impressions, social tracking impressions, social shopping impressions, sharing on a social networking system digital content impressions, mobile social video sharing impressions, virtual world ad impressions, video game impressions, in-game advertising impressions, location-based ads, mobile browser ad impressions, mobile web ad impressions, widgets or widget ad impressions, bookmark ad impressions, tab impressions, web feed impressions, tabbed browsing ad impressions, page zooming ad impressions, ad-sponsored link impressions, auction impressions, multiple platform website ads, interactive content marketing impressions via a mobile device or other similar device or android device or tablet device or mobile internet devices or holographic devices or mercatot cell phones, (e.g. holographic phone) or other non-phone connected device or computer ads, context syncing, across one or multiple platforms, stream search ad impressions, communications, monetization, monetize mobile usage online media business impressions, video or voice chat ad impressions, social hang out impressions, demographic impressions, name impressions, age impressions, gender impressions, relationship status impressions, country and city impressions, location impressions, education related and/or services impressions, social tracking impressions, work impressions, interests &

topics impressions, email ad impressions, photo blogging impressions, floating ad impressions, expanding ad impressions, polite ad impressions, wallpaper ad impressions, trick banner impressions, pop-up impressions, pop-under impressions, social video sharing impressions, video ad impressions, audio-video &

photography impressions, sports ad impressions, brand impressions, global brand impressions, product impressions, goods impressions, gambling impressions, auction impressions, real estate impressions, shopping impressions, sports impressions, travel &

hospitality impressions, social gaming impressions, autos &

vehicles impressions, pets &

animals impressions, online communication impressions, education impressions, services impressions, social tracking impressions, social shopping impressions, sharing on a social networking system digital content impressions, mobile social video sharing impressions, map ad impressions, mobile ads, mobile ad network, mobile advertising for mobile publishers and advertisers and mobile commerce, mobile location-based advertising and promotions or offers associated with location or maps in a social network or website online or mobile device, mobile and impressions, mobile products impressions, mobile app impressions, social business app impressions, social enterprise app impressions, third party app impressions, mobile ad products, targeted mobile ad impressions, mobile advertising network for mobile publishers and advertisers impressions, mobile user'"'"'s location, phone brand, model and retail price impressions, superstitials impressions, interstitial ad impressions, e-mail advertising impressions, display advertising impressions, social media behavior marketing impressions, social media shopping impressions, social media ad impressions, social brand recognition impressions, social media shopping, e-mail marketing impressions referral marketing impressions, referral marketing impressions, affiliate marketing impressions, inbound marketing, video marketing, one-to-one marketing impressions, niche marketing impressions, behavior impressions, affiliate marketing impressions, semantic advertising impressions with two or three dimensional images on geospatial platform using cloud-type configuration and using cloud services in combination with geo-mapping, web mapping, 2D and 3D mapping, GPS, location mapping, social mapping, digital mapping, 3D holographic mapping or mobile mapping technologies, in conjunction with social networking, a social networking environment, social networking interactions between members, to generate marketing and mapping relationships between members of a social network or website, social networking websites, or third party websites or applications.

9. The method of claim 8, wherein said third party is selected from a government agency, a credit reporting agency, a social network, a website, a service provider, an auction site, a company, an educational or financial institution, bank, a lender or mortgage company, an auto company, or a regulatory agency according to applicable laws and regulations.

10. The method of claim 9, wherein said company is selected from the group consisting of a financial services company, a product company, a services company, a social network, a website, a service provider, an auction site, a company, a brand merchant or retailer, a real estate company or related services, an educational or financial institution or bank, an entertainment company, an online penny or online auction, or other type of service company.

15. The method of claim 5, further comprising:

selecting a third social/geo/promo link category for a second position of the social/geo/promo link promotional data set, where the third social/geo/promo link category is different from the one or more identified second social/geo/promo link categories.

16. The method of claim 5, wherein:

the social/geo/promo link promotional data set is associated with a web page; and

the social/geo/promo link categories are ordered by capturing, processing, analyzing and filtering relevance, social content marketing, social contextual ads and connections among said users, members, or their friends, family, acquaintances, classmates, or business associates;

user-contributed information, mood recording impressions &

updating, friend communications and blog impressions and focused marketing and those interactions are used to select targeted location-based promotions, location-based offers, location-based coupons, promotions or offers in connection with an online or mobile news feed for the user or member of a social network or website, and connecting them with the brand or advertiser to the web page.

17. The method of claim 5, wherein identifying one or more second social/geo/promo link categories using one or more correlation criteria further comprises:

identifying one or more social/geo/promo link categories having a correlation measure that is less than a correlation threshold.

18. The method of claim 17, wherein at least one second social/geo/promo link category has a separate correlation measure for at least one pair-wise combination of a category identifier associated with the at least one second social/geo/promo link category and a category identifier associated with the first social/geo/promo link category.