MULTI-PLATFORM MEDIA SYNDICATION CUSTOMIZATION

• US 20130080268A1
• Filed: 12/29/2011
• Published: 03/28/2013
• Est. Priority Date: 09/26/2011
• Status: Abandoned Application

• Current Assignee: Brightcove Incorporated
• Original Assignee: Unicorn Media, Inc. (Brightcove Incorporated)
• Inventors: Gordon, Michael M., McGowan, Albert John
• Application Number:
  US13/339,680
• Publication Number:
  US 20130080268A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06F 16/41 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Systems and methods for enabling syndication of a media file across multiple environments, or platforms, by interpreting and downscribing script language in which to implement business rules. These systems and methods may be part of a larger media servicing network that can be used to, among other things, process uploaded media content, provide it for streaming, and collect metric information regarding the streaming. The disclosed systems and methods can utilize different software development kits (SDKs) to interpret script and provide platform-specific interpreted script such that business rules provided in the script are dynamically implemented for various device types during runtime.

Claims

1. A method for providing a media file via a data network, the method comprising:

receiving one or more business rules relating to providing the media file via the data network;

receiving, via the data network and separate from the receipt of the one or more business rules, a first request for the media file corresponding to a first device type;

determining contextual data related to the first request;

automatically generating, with a processor, a first instruction set based, at least in part, on;

the one or more business rules, and

the contextual data related to the first request;

providing, via the data network, the first instruction set in a first format;

receiving, via the data network and separate from the receipt of the one or more business rules, a second request for the media file corresponding to a second device type;

determining contextual data related to the second request;

automatically generating, with the processor, a second instruction set based, at least in part, on;

the one or more business rules, and

the contextual data related to the second request; and

providing, via the data network, the second instruction set in a second format different from the first format.

2. The method for providing the media file via the data network as recited in claim 1, wherein one or both of the first instruction set or the second instruction set includes information relating to at least one of:

a method of receiving chunks of the media file,

a form of digital rights management to utilize during playback of the media file,

one or more bit rates to use during playback of the media file, or

one or more advertisements to show during the playback of the media file.

3. The method for providing the media file via the data network as recited in claim 1, wherein the one or more business rules is received, via the data network, in a third format.

4. The method for providing the media file via the data network as recited in claim 3, wherein the third format comprises an Extensible Markup Language (XML)-based scripting language.

5. The method for providing the media file via the data network as recited in claim 1, wherein generating the first instruction set includes utilizing a software development kit (SDK) corresponding to the first device type.

6. The method for providing the media file via the data network as recited in claim 1, wherein one or both of the first instruction set or the second instruction set includes an index file for streaming the media file.

7. The method for providing the media file via the data network as recited in claim 6, wherein the index file includes at least one Uniform Resource Locator (URL).

8. The method for providing the media file via the data network as recited in claim 1, wherein one or both of the first instruction set or the second instruction set includes a URL.

9. The method for providing the media file via the data network as recited in claim 1, wherein the contextual data related to one or both of the first request or the second request comprises data corresponding to one or more of:

a network type,

one or both of the first device type or the second device type,

an operating system or application type,

a media provider,

a web page,

a globally-unique identifier (GUID),

a location associated with a device,

information associated with a user of a device, or

information regarding the media file.

10. A server for providing a media file with a data network, the server comprising:

a network interface for communicating with the data network;

a memory; and

a processor communicatively coupled with the memory and the network interface, the processor further configured to cause the server to;

receive one or more business rules relating to providing the media file via the data network;

receive, with the network interface and separate from the receipt of the one or more business rules, a first request for the media file corresponding to a first device type;

determine contextual data related to the first request;

generate a first instruction set based, at least in part, on;

the one or more business rules, and

the contextual data related to the first request;

provide, with the network interface, the first instruction set in a first format;

receive, with the network interface and separate from the receipt of the one or more business rules, a second request for the media file corresponding to a second device type;

determine contextual data related to the second request;

generate a second instruction set based, at least in part, on;

the one or more business rules, and

the contextual data related to the second request; and

provide, with the network interface, the second instruction set in a second format different from the first format.

11. The server for providing the media file with the data network as recited in claim 10, wherein the processor is further configured to cause the server to generate one or both of the first instruction set or the second instruction set to include information relating to at least one of:

a method of receiving chunks of the media file,

a form of digital rights management to utilize during playback of the media file,

one or more bit rates to use during playback of the media file, or

one or more advertisements to show during the playback of the media file

12. The server for providing the media file with the data network as recited in claim 10, wherein the processor is further configured to cause the server to generate one or both of the first instruction set or the second instruction set to include an index file for streaming the media file.

13. The server for providing the media file with the data network as recited in claim 12, wherein the index file includes at least one URL.

14. The server for providing the media file with the data network as recited in claim 10, wherein the processor is further configured to cause the server to generate one or both of the first instruction set or the second instruction set to include a URL.

15. A non-transitory computer-readable medium having instructions imbedded thereon for providing media with a data network, wherein the instructions, when executed by one or more computers, cause the one or more computers to:

receive one or more business rules relating to providing a media file via the data network;

receive, via the data network and separate from the receipt of the one or more business rules, a first request for the media file corresponding to a first device type;

determine contextual data related to the first request;

generate a first instruction set based, at least in part, on;

the one or more business rules, and

the contextual data related to the first request;

provide, via the data network, the first instruction set in a first format;

receive, via the data network and separate from the receipt of the one or more business rules, a second request for the media file corresponding to a second device type;

determine contextual data related to the second request;

generate a second instruction set based, at least in part, on;

the one or more business rules, and

the contextual data related to the second request; and

provide, via the data network, the second instruction set in a second format different from the first format.

16. The non-transitory computer-readable medium having instructions imbedded thereon for providing media with the data network as recited in claim 15, wherein one or both of the first instruction set or the second instruction set includes information relating to at least one of:

a method of receiving chunks of the media file,

a form of digital rights management to utilize during playback of the media file,

one or more bit rates to use during playback of the media file, or

one or more advertisements to show during the playback of the media file

17. The non-transitory computer-readable medium having instructions imbedded thereon for providing media with the data network as recited in claim 15, wherein one or both of the first instruction set or the second instruction set includes an index file for streaming the media file.

18. The non-transitory computer-readable medium having instructions imbedded thereon for providing media with the data network as recited in claim 17, wherein the index file includes at least one URL.

19. The non-transitory computer-readable medium having instructions imbedded thereon for providing media with the data network as recited in claim 15, wherein the one or more business rules is received, via the data network, in a third format.

20. The non-transitory computer-readable medium having instructions imbedded thereon for providing media with the data network as recited in claim 15, wherein one or both of the first instruction set or the second instruction set includes a URL.