ARRANGEMENTS EMPLOYING CONTENT IDENTIFICATION AND/OR DISTRIBUTION IDENTIFICATION DATA

• US 20130097630A1
• Filed: 03/20/2012
• Published: 04/18/2013
• Est. Priority Date: 10/14/2011
• Status: Active Grant

• Current Assignee: Digimarc Corporation
• Original Assignee: Digimarc Corporation
• Inventors: Rodriguez, Tony F.
• Granted Patent: US 9,402,099 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/42203 sound input device, e.g. microphone
• CPC Class Codes: H04N 21/4394 involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]

Abstract

This technology concerns, in one aspect, using a person'"'"'s social network graph data as a virtual visual cortex—taking image input from a smartphone or the like, and processing it with the graph data to yield a personalized form of processing based on the imagery. The user'"'"'s network graph data is typically updated by such processing—providing a form of virtual image memory that can influence future social network behavior. In another aspect, the technology concerns identifying content (e.g., audio) by both fingerprint-based and watermark-based techniques, and arrangements employing such identification data. A great number of other features and arrangements are also detailed.

Claims

1. A method comprising:

registering, by an application software module, to receive information from a portable device operating system service, the operating system service using audio fingerprinting to identify audio captured by a microphone of the portable device, the operating system service outputting information identifying the captured audio;

receiving digital watermark data steganographically encoded in the captured audio; and

presenting to a user a commercial offer that is based on the identification information, and that is also based on the decoded digital watermark data.

2. The method of claim 1 that includes decoding the digital watermark data by an operating system service of said portable device, said operating system service outputting said digital watermark data to said application software module.

3. The method of claim 1 that includes decoding the digital watermark data by said application software module.

4. The method of claim 1 in which said application software module is executing on a hardware processor in said portable device.

5. The method of claim 1 in which said application software module is executing on a hardware processor remote from said portable device.

6. The method of claim 1 in which the digital watermark data identifies a distributor of the audio, and said commercial offer comprises an affinity offer to provide product or service to the user on a promotional basis.

7. The method of claim 6 in which the affinity offer comprises an up-sell offer.

8. The method of claim 1 in which the digital watermark data identifies a distributor of the audio, and said commercial offer comprises an offer from a competitor of said distributor to provide product or service to the user on a promotional basis.

9. A method comprising:

registering, by an application software module, to receive information from a portable device operating system service, the operating system service using audio fingerprinting to identify audio captured by a microphone of the portable device, the operating system service outputting information identifying the captured audio;

the application software module sending audience survey data to a remote collection service, the audience survey data being based on the information output by said operating system service; and

providing a reward to a user of the portable device for sending said audience survey data.

10. The method of claim 9 that further includes sending digital watermark data decoded from the captured audio to said remote collection service.

11. The method of claim 10 that further includes decoding said digital watermark data from the captured audio using a processor of said portable device.

12. A method comprising:

registering, by an application software module, to receive information from a portable device operating system service, the operating system service using audio fingerprinting to identify television audio captured by a microphone of the portable device, the operating system service outputting identification information that includes data identifying a television program;

receiving digital watermark data steganographically encoded in the captured audio; and

presenting, on a screen of the portable device, a graphical display that depends on said identification information and that also depends on said digital watermark data.

13-15. -15. (canceled)

16. A method comprising:

capturing ambient audio using a smartphone;

computing fingerprint data from the captured audio, and providing the fingerprint data to a system;

receiving, in response to said providing of the fingerprint data, information identifying the captured audio;

decoding digital watermark data from the captured audio;

by reference to the decoded watermark data, identifying a party associated with the audio; and

providing a benefit to said party.

17. The method of claim 16 in which providing a benefit comprises routing a commercial transaction involving the identified audio to said identified party, rather than to alternative providers of said audio.

18. The method of claim 16 that includes, by reference to the decoded watermark data, identifying a distributor that distributed the audio captured using the smartphone.

19. A method comprising:

capturing ambient audio using a smartphone;

computing fingerprint data from the captured audio, and providing the fingerprint data to a system;

receiving, in response to said providing of the fingerprint data, information identifying the captured audio;

decoding digital watermark data from the captured audio;

by reference to the decoded watermark data, identifying a party associated with the audio; and

transmitting at least some of said received information identifying the captured audio, to said identified party.

20. The method of claim 19 in which said transmitting comprises transmitting at least some of said received information to said identified party in connection with a commercial transaction.

21. The method of claim 19 in which the ambient audio was earlier digitally watermarked by, or at the direction, of said identified party.

22. A method comprising:

receiving content data corresponding to plural different items of content, uploaded to a computer system from plural different users;

computing fingerprint data corresponding to one of said items of content, received from one user, and providing the fingerprint data to a database;

receiving, in response to said providing of the fingerprint data, information identifying said one item of content;

determining digital watermark data encoded in said content data received from said one user;

by reference to the determined watermark data, identifying a distributor involved in distributing said one item of content through a chain of distribution that included said distributor and said one user; and

providing a benefit to said distributor.

23. The method of claim 22 that includes receiving a payment from said one user, and providing a smaller payment to said distributor.

24-50. -50. (canceled)