INTELLIGENT PLACEMENT AND DELIVERY OF MOBILE ADVERTISEMENTS AND ELECTRONIC COUPONS VIA A DISTRIBUTED SYSTEM IN A MOBILE NETWORK

• US 20130110636A1
• Filed: 08/10/2012
• Published: 05/02/2013
• Est. Priority Date: 11/02/2011
• Status: Abandoned Application

• Current Assignee: Seven Networks LLC (SoftBank Group Corp.)
• Original Assignee: Seven Networks Inc
• Inventors: Bott, Ross
• Application Number:
  US13/572,582
• Publication Number:
  US 20130110636A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06F 16/9574 of access to content, e.g. by caching
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/568 Storing data temporarily at an intermediate stage, e.g. caching
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/60 Subscription-based services using application servers or record carriers, e.g. SIM application toolkits
• CPC Class Codes: H04W 88/182 Network node acting on behalf of an other network entity, e.g. proxy

Abstract

Systems and methods of intelligent placement and/or delivery of mobile advertisements and electronic coupons via a distributed system in a mobile network are disclosed. The intelligent mobile advertising facilitates advertisement, promotional content, and/or coupons targeted by content consumption, application use, device parameters/settings/state, user identified, user status, time, or timing characteristics of mobile activity. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of parsing advertisements from mobile content (e.g., of incoming content and incoming ads), extracting metadata from advertisements (e.g., incoming or outgoing ads), detect and/or analyze click through of ads, and/or infer, detect, identify, or determine the advertisement strategy of a third party advertiser or promoter.

Claims

1. A system for targeted advertising on a mobile device, the system, comprising:

a proxy server able to use information using requests or clicks at the mobile device, to determine or infer advertisement placement strategy information;

wherein, the proxy server also manages cache on the mobile device;

wherein, the proxy server is physically distinct from the mobile device and able to communicate wirelessly with the mobile device.

2. The system of claim 1, wherein, the information includes identification of an application or a list of mobile applications installed on the mobile device.

3. The system of claim 1, wherein, the information includes identification of a website or a list of websites accessed on the mobile device.

4. The system of claim 1, wherein, the information includes identification of a website or a list of mobile games accessed via the mobile device.

5. The system of claim 2, wherein, the information further includes length of application use for the application or each the list of applications.

6. The system of claim 5, wherein, the length of application use includes, one or more of, length of a given session or average length across multiple sessions, or length of intervals between different sessions.

7. The system of claim 3, wherein, the information further includes length of time or average length of time of viewing the website or each of the list of websites.

8. The system of claim 3, wherein, the information further includes frequency of access of the website.

9. The system of claim 1, wherein, the proxy server uses bandwidth consumed or signaling traffic generated to determine the information regarding application use or frequency of website access.

10. The system of claim 1, wherein, the proxy server aggregates the information.

11. The system of claim 1, wherein, the proxy server tracks the clicks.

12. The system of claim 1, wherein, a local proxy on the mobile device aggregates the information about the requests and communicates the information about the requests to the proxy server.

13. The system of claim 1, wherein, the proxy server communicates the advertisement placement strategy information to a third party.

14. The system of claim 1, wherein, a third party subscribes with the proxy server for the advertisement placement strategy information.

15. The system of claim 1, wherein, the advertisement placement strategy information includes strategy for electronic coupon or promotional content placement and delivery.

16. The system of claim 1, wherein, the proxy server infers or determines user preference or user behavior from the information regarding requests or clicks.

17. The system of claim 1, wherein, the advertisement placement strategy information is determined by identifying click through destinations of mobile advertisements or promotion content delivered to the mobile device

18. The system of claim 17, wherein, the advertisement placement strategy information is used to identify other relevant advertisements.

19. The system of claim 17, wherein, the advertisement placement strategy is used to drive placement of other relevant advertisements.

20. A method of targeting promotions to a mobile device, the method, comprising:

using information from requests or clicks at the mobile device, to infer or determine directed promotion strategy of a third party based on advertisements or promotions delivered to the mobile device;

inferring a placement or delivery strategy from the directed promotion strategy of the third party to identify other relevant advertisements or promotional content to be delivered the mobile device.

21. The method of claim 20, wherein, the information used from the requests or clicks is also used to manage caching at the mobile device to alleviate mobile traffic in a wireless network.

22. The method of claim 20, wherein, the information is aggregated from use of multiple applications on the mobile devices.

23. The method of claim 20, wherein, the information is aggregated from access of multiple websites on the mobile device.

24. The method of claim 20, wherein, the information include user behavior with respect to multiple mobile applications on the mobile device.

25. A machine-readable storage medium having stored thereon instructions which when executed causes a method for targeted advertisements to be delivered to a mobile device, the method, comprising:

listening to traffic to or from the mobile device;

using information from the traffic at the mobile device, to infer or determine preference or behavior of a user of the mobile device;

using the preference or behavior of the user to identify a placement or delivery strategy advertisements or promotional content to the mobile device;

wherein, the information used to infer or determine the preference or the behavior of the user is also used to manage caching of non-promotional content at the mobile device.

26. The method of claim 25, wherein, the traffic includes traffic generated from mobile application activity at the mobile device.

27. The method of claim 25, wherein, the traffic includes traffic generated from user click-through activity at the mobile device.

28. The method of claim 25, wherein, the traffic includes traffic generated from user click-through activity of advertisements at the mobile device.

29. The method of claim 25 wherein, the traffic includes electronic coupon activity generated at the mobile device;

wherein, the electronic coupon activity includes one or more of, clicking on an electronic coupon, purchase of an electronic coupon, or using/redeeming of an electronic coupon.

30. A mobile device which receives targeted promotions, the mobile device, comprising:

means for, listening to incoming or outgoing traffic;

wherein, the incoming or the outgoing traffic includes traffic generated from mobile application activity at the mobile device or at an application server;

means for, using information from the incoming or the outgoing traffic, to infer or determine preference of behavior of a user of the mobile device;

means for, using the preference or behavior of the user to identify a placement or delivery strategy advertisements or promotional content to the mobile device;

wherein, the information used to infer or determine the preference or the behavior of the user is also used to manage caching of non-promotional content at the mobile device.