ENTERPRISE DATA MATCHING

• US 20130117068A1
• Filed: 12/10/2012
• Published: 05/09/2013
• Est. Priority Date: 12/21/2009
• Status: Active Grant

• Current Assignee: iHeartMedia Management Services, Inc. (iHeartMedia, Inc.)
• Original Assignee: Clear Channel Management Services LP (iHeartMedia, Inc.)
• Inventors: Basu, Kohinoor, Chua, Angel Barnachea, Ferry, Matthew M., Roberts, Scott Arthur
• Granted Patent: US 8,725,742 B2
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06F 16/23 Updating
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/2468 Fuzzy queries
• CPC Class Codes: G06F 16/25 Integrating or interfacing systems involving database management systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for managing media advertising enterprise data including a process for learning enterprise data matching. An EDM (Enterprise Data Management) application module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic associated with various matching options stored in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each unmatched record can then be assigned with a parent enterprise entity. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.

Claims

1. A method comprising:

Providing, via a graphical user interface (GUI), access to a plurality of unmatched records, each individual record of the plurality of unmatched records is associated with a separate market entity of a plurality of market entities, by executing a program instruction in a data-processing system;

in response to receiving, via the GUI, a request to manage the plurality of unmatched records, providing an active entity selected from the plurality of market entities via the GUI, the active entity is a highest-ranking market entity based on ranks assigned to each of the plurality of market entities, by executing a program instruction in a data-processing system;

in response to receiving a match command, providing a plurality of unmatched entities and at least one parent advertiser that matches with respect to the active entity via the GUI, based on a plurality of matching options, by executing a program instruction in a data-proces sing system; and

displaying life-time metrics associated with at least some of the plurality of market entities based on markets associated with the market entities via the GUI, by executing a program instruction in a data-processing system.

2. The method of claim 1, the life-time metrics indicating:

a total number of market entities supplied to an associated one of the markets for a period of time; and

a total number of matched market entities associated with a particular one of the markets for a period of time.

3. The method of claim 2, the life-time metrics further indicating total revenue associated with the total number of market entities supplied to the associated one of the markets for the period of time.

4. The method of claim 3, the period of time is a lifetime of an EDM module configured to manage the plurality of records.

5. The method of claim 1, providing the plurality of unmatched entities and at least one parent advertiser that matches with respect to the active entity via the GUI comprising:

displaying the at least one of the remaining plurality of market entities in an unmatched entity section of the GUI, by executing a program instruction in a data-processing system; and

displaying the parent advertiser in a parent advertiser section of the GUI, by executing a program instruction in a data-processing system.

6. The method of claim 1, comprising providing a report of user metrics associated with at least some of the plurality of market entities for each of a plurality of users over a selected period of time via the GUI, by executing a program instruction in a data-processing system.

7. The method of claim 1, comprising configuring said plurality of matching options to comprise at least one of the following, by executing a program instruction in a data-processing system:

an exact match;

a like match; and

a Soundex match.

8. A data processing system configured to support managing records associated with a plurality of market entities, the data processing system comprising:

a processor;

a data bus coupled to said processor; and

a computer-usable medium embodying computer code, said computer-usable medium being coupled to said data bus, said computer program code comprising instructions executable by said processor and configured for;

providing access to a plurality of unmatched records via a user interface, each individual record of the plurality of unmatched records is associated with a separate market entity of a plurality of market entities;

in response to receiving a request to manage the plurality of unmatched records, providing an active entity selected from the plurality of market entities via a user interface, the active entity is a highest-ranking market entity based on ranks assigned to each of the plurality of market entities;

in response to receiving a match command, providing at least one unmatched entity and at least one parent advertiser that matches with respect to the active entity via a user interface; and

providing life-time metrics associated with at least some of the plurality of market entities based on markets associated with the market entities via a user interface.

9. The data processing system of claim 8, providing life-time metrics associated with at least some of the plurality of market entities based on markets associated with the market entities comprises displaying the life-time metrics via a user interface.

10. The data processing system of claim 8, the life-time metrics indicating:

a total number of market entities supplied to an associated one of the markets for a period of time; and

a total number of matched market entities associated with a particular one of the markets for a period of time.

11. The data processing system of claim 10, the life-time metrics further indicating total revenue associated with the total number of market entities supplied to the associated one of the markets for the period of time.

12. The data processing system of claim 11, the period of time is a lifetime of an EDM module configured to manage the plurality of records.

13. The data processing system of claim 8, providing the plurality of unmatched entities and at least one parent advertiser that matches with respect to the active entity comprising:

displaying the at least one of the remaining plurality of market entities in an unmatched entity section of a user interface; and

displaying the parent advertiser in a parent advertiser section of the user interface.

14. The data processing system of claim 8, said computer program code comprising instructions executable by said processor and configured for providing a report of user metrics associated with at least some of the plurality of market entities for each of a plurality of users over a period of time.

15. An advertising data management system, comprising

a processor;

a data bus coupled to said processor; and

a computer-usable medium embodying computer code, said computer-usable medium being coupled to said data bus, said computer program code comprising instructions executable by said processor and configured for;

configuring a set of rules in order to manage a plurality of unmatched records, each individual record of the plurality of unmatched records is associated with a separate market entity of a plurality of market entities, each of the plurality of market entities is one of an advertiser and an agency, and managing the plurality of unmatched records includes scoring each of the plurality of unmatched records;

computing a scoring function, based on the set of rules, to assign a individual rank to each individual record based on one of revenue and market ranking associated with the separate market entity;

selecting a highest-ranking market entity from the plurality of market entities as the active entity, the active entity is associated with a first market;

matching the active entity to a parent advertiser in order to manage and report records associated with the active entity;

calculating life-time metrics associated with at least some of the plurality of market entities based on markets associated with the market entities; and

providing the calculated life-time metrics via a user interface.

16. The advertising data management system of claim 15, the life-time metrics indicating:

a total number of market entities supplied to an associated one of the markets for a period of time; and

a total number of matched market entities associated with a particular one of the markets for a period of time.

17. The advertising data management system of claim 16, the life-time metrics further indicating total revenue associated with the total number of market entities supplied to the associated one of the markets for the period of time.

18. The advertising data management system of claim 17, the period of time is a lifetime of the computer-usable medium.

19. The advertising data management system of claim 15, said computer-usable medium being coupled to said data bus, said computer program code comprising instructions executable by said processor and configured for providing at least one parent advertiser that matches with respect to the active entity by displaying the parent advertiser in a parent advertiser section of a user interface.

20. The advertising data management system of claim 15, said computer program code comprising instructions executable by said processor and configured for providing a report of user metrics associated with at least some of the plurality of market entities for each of a plurality of users over a period of time.