SYSTEM AND METHOD FOR APPLYING A DATABASE TO VIDEO MULTIMEDIA

• US 20130145388A1
• Filed: 01/25/2013
• Published: 06/06/2013
• Est. Priority Date: 04/07/2000
• Status: Active Grant

• Current Assignee: VL Collective IP, LLC (VideoLabs, Inc.)
• Original Assignee: Virage, Inc. (HP Inc.)
• Inventors: Girouard, David, Horowitz, Bradley, Humphrey, Richard, Fuller, Charles
• Granted Patent: US 9,338,520 B2
• Time in Patent Office: Days
• US Class Current: 725/14
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73

Abstract

A system and method for applying a database to video multimedia is disclosed. Certain embodiments provide media content owners the capability to exploit video processing capabilities using rich, interactive and compelling visual content on a network. Mechanisms of associating video with commerce offerings are provided. Video server and search server technologies are integrated with ad serving personalization agents to make the final presentations of content and advertising. Algorithms utilized by the system use a variety of techniques for making the final presentation decisions of which ads, with which content, are served to which user.

Claims

1-20. -20. (canceled)

21. A method of delivering targeted advertisement, said method comprising:

determining video content being viewed by a user;

determining a category of at least one of the video content and the user;

accessing an advertisement corresponding to the determined category; and

displaying the accessed advertisement to the user.

22. The method according to claim 21, wherein determining the category further comprises consulting a video index of the video content to extract the category corresponding to the video content being viewed by the user.

23. The method according to claim 22, wherein consulting the video index of the video content further comprises consulting a database on which the video index of the video content is stored.

24. The method according to claim 23, wherein the database also stores a tag correlated to the video content on a time-code basis, wherein the tag is valid for a certain span of time within the video content, wherein the tag is associated with a particular advertisement, wherein consulting the database further comprises consulting the database to extract the tag, and wherein accessing the advertisement further comprises accessing the particular advertisement associated with the extracted tag.

25. The method according to claim 22, further comprising:

accessing a user profile category of the user, wherein the user profile category corresponds to a particular category;

determining whether there is a matching category between the extracted category and the particular category of the user profile category; and

wherein determining the category further comprises determining the category to be the matching category in response to a determination that there is a matching category.

26. The method according to claim 25, wherein determining the category further comprises selecting the category from a plurality of available categories through implementation of a selection technique in response to a determination that there is no matching category.

27. The method according to claim 21, further comprising:

accessing a user profile of the user; and

wherein determining the category further comprises determining the category based upon the user profile of the user.

28. The method according to claim 21, wherein accessing the advertisement corresponding to the determined category further comprises:

submitting the determined category to one of an advertising server and an e-commerce server, wherein the advertising server or the e-commerce server is to select the advertisement from the determined category; and

receiving the selected advertisement from the advertising server or the e-commerce server.

29. The method according to claim 21, wherein displaying the accessed advertisement to the user further comprises displaying the accessed advertisement concurrently with the video content being viewed by the user.

30. The method according to claim 21, further comprising:

receiving a selection of the displayed advertisement; and

directing the user to a server associated with the displayed advertisement.

31. An apparatus for delivering targeted advertising, said apparatus comprising:

a memory on which is stored machine readable instructions to;

determine video content being viewed by a user;

determine a category corresponding to at least one of the video content and the user;

access an advertisement corresponding to the determined category; and

display the accessed advertisement to the user; and

a processor to execute the machine readable instructions.

32. The apparatus according to claim 31, wherein, to determine the category corresponding to at least one of the video content and the user, the machine readable instructions are further to:

determine a tag correlated to the video content on a time-code basis, wherein the tag is valid for a certain span of time within the video content and is associated with a particular advertisement; and

wherein, to access the advertisement, the machine readable instructions are further to access the advertisement that is associated with the determined tag.

33. The apparatus according to claim 31, wherein the machine readable instructions are further to:

access a user profile category of the user, wherein the user profile category corresponds to a particular category;

determine whether there is a matching category between the determined category and the particular category of the user profile category; and

wherein, to determine the category, the machine readable instructions are further to determine the category to be the matching category in response to a determination that there is a matching category.

34. The apparatus according to claim 33, wherein, to determine the category, the machine readable instructions are further to:

select the category from a plurality of available categories through implementation of a selection technique in response to a determination that there is no matching category.

35. The apparatus according to claim 31, wherein the machine readable instructions are further to:

access a user profile of the user; and

wherein, to determine the category, the machine readable instructions are further to determine the category based upon the user profile of the user.

36. The apparatus according to claim 31, wherein the machine readable instructions are further to display the accessed advertisement concurrently with the video content being viewed by the user.

37. The apparatus according to claim 31, wherein the machine readable instructions are further to:

receive a selection of the displayed advertisement; and

direct the user to a server associated with the displayed advertisement.

38. The apparatus according to claim 31, wherein the advertisement comprises at least one of an ad banner, a product offering, and a service offering.

39. A non-transitory computer readable storage medium on which is stored machine readable instructions that when executed by a processor are to:

determine video content being viewed by a user;

consult a database containing information pertaining to at least one of the video content and the user to determine a category corresponding to at least one of the video content and the user;

access an advertisement corresponding to the determined category; and

display the accessed advertisement to the user.

40. The non-transitory computer readable storage medium according to claim 39, wherein the database also has stored thereon a tag correlated to the video content on a time-code basis, wherein the tag is valid for a certain span of time within the video content and is associated with a particular advertisement, and wherein, to access the advertisement, the machine readable instructions are further to:

access the advertisement that is associated with the determined tag.