SEARCH ENGINE OPTIMIZATION WITH SECURED SEARCH

• US 20130173574A1
• Filed: 03/27/2012
• Published: 07/04/2013
• Est. Priority Date: 12/30/2011
• Status: Active Grant

• Current Assignee: Brightedge Technologies Incorporated
• Original Assignee: Brightedge Technologies Incorporated
• Inventors: Park, Lemuel S., Liao, Lennon, Yu, Sammy, Yu, Jimmy
• Granted Patent: US 9,141,700 B2
• Time in Patent Office: Days
• US Class Current: 707/706
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: H04L 47/2441 relying on flow classification, e.g. using integrated services [IntServ]
• CPC Class Codes: H04L 47/2483 involving identification of individual flows

Abstract

One example includes a method of attributing revenue to keywords for an entity having an entity website. The method may include obtaining the keywords used in a secured search on a search engine that result in a visit to an entity website and determining a position or rank of a webpage of the website on a search results page resulting from searching the keyword. The method may further include estimating, based on the rank of the webpage, a number of visits to the website that result from secured searches of the keyword.

Claims

1. A method for determining revenue attributable to keywords used in a secured search, the method comprising:

obtaining a keyword used in a secured search that resulted in a visit to a website;

determining a position of a webpage of the website on a search results page resulting from searching the keyword; and

estimating, based on the position of the webpage, a number of visits to the website that result from secured searches of the keyword.

2. The method of claim 1, wherein the keyword is obtained from a search engine that performed the secured search.

3. The method of claim 1, further comprising obtaining a number of secured searches performed using the keyword.

4. The method of claim 3, wherein the number of secured searches performed is obtained from a search engine that performed the secured searches.

5. The method of claim 3, wherein the number of visits to the website is estimated over a period based on a percentage value assigned to the rank of the webpage and the number of searches performed using the keyword over the period.

6. The method of claim 5, further comprising obtaining a value of the keyword to the website.

7. The method of claim 6, wherein both the percentage value and the value of the keyword to the website may be predetermined by an entity that operates the website.

8. The method of claim 1, further comprising estimating the number of visits to the website by:

estimating the number of visits to a webpage of the website;

scaling the number of visits to a webpage to estimate the number of visits to the website.

9. The method of claim 1, further comprising estimating an aggregate revenue value of the keyword.

10. The method of claim 9, wherein the estimated the aggregate revenue value of the keyword is based on the estimated number of visits to the website and a value of the keyword to the webpage.

11. The method of claim 11, further comprising generating a report indicating the aggregate revenue value of the keyword.

12. A method for determining revenue attributable to keywords used in a secured search, comprising:

obtaining SEO data including a keyword used in the secured search that resulted in visits to a website and at least one revenue attribution metric;

determining a rank of a webpage of the website on a search results page resulting from searching the keyword;

estimating, based on the rank of the webpage, a number of visits to the website that result from secured searches of the keyword; and

generating a report indicating an aggregate value of the keyword, the report being based on the obtained SEO data and the estimation of the number of visits to the website.

13. The method of claim 12, wherein the SEO data is obtained from a search engine that performed the secured search.

14. The method of claim 12, further comprising obtaining a number of secured searches performed using the keyword from a search engine that performed the secured searches.

15. The method of claim 14 wherein the revenue attribution metrics may include a percentage value assigned to the rank of the webpage and a value of the keyword to the website.

16. The method of claim 15, wherein the number of visits to the website is estimated over a period based on the percentage value assigned to the rank of the webpage and the number of secured searches performed using the keyword over the period.

17. The method of claim 16, wherein both the percentage value and the value of the keyword to the website may be predetermined by an entity that operates the website.

18. The method of claim 12, the SEO data further comprising on or more of:

panel data;

toolbar data;

application programming interface (API) data;

aggregated demographic data; and

aggregated log data.

19. A computer readable medium encoded with a computer program having computer-executable instructions for causing a computing system to perform operations for determining revenue attributable to keywords used in a secured search, the operations comprising:

obtaining SEO data including a keyword used in the secured search that resulted in visits to a website, a predetermined value of the keyword to the website, and a percentage value assigned to the rank of a webpage of the website;

determining a rank of a webpage of the website on a search results page resulting from searching the keyword; and

estimating a number of visits to the website that result from secured searches of the keyword based on the number of searches performed during a period within the search engine using the keyword and a predetermined percentage value based on the rank of the webpage.

20. The computer readable medium of claim 19, wherein the medium further includes instructions to cause a processor to perform an operation for calculating the aggregate value of the keyword by multiplying the estimated number of visits to the website by the predetermined value of the keyword to the website.

21. The computer readable medium of claim 19, wherein the computer readable medium comprises a memory device.

22. A computing system having the computer readable medium of claim 19.