IDENTIFYING AND ASSIGNING METRICS TO INFLUENTIAL USER GENERATED CONTENT

• US 20130179794A1
• Filed: 01/11/2013
• Published: 07/11/2013
• Est. Priority Date: 01/11/2012
• Status: Active Grant

• Current Assignee: Bazaarvoice Incorporated
• Original Assignee: Bazaarvoice Incorporated
• Inventors: Eastham, Garrett, Chen, Andrew, Wong, Oliver
• Granted Patent: US 9,762,428 B2
• Time in Patent Office: Days
• US Class Current: 715/738
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/025 for remote control or remote monitoring of applications
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Techniques for collecting data indicative of one or more browsing behaviors (e.g., completing a transaction on a website) are described. User generated content (UGC) that affects user behavior may be identified, such as product reviews that, if read by a user, are statistically more likely to cause that user to make a purchase. A metric may be assigned to particular user generated content, where the metric indicates an extent to which the particular user generated content is associated with a particular browsing behavior. Based on the assigned metric, particular UGC may be included in a web page. For example, the product review that is most likely to cause a user to make a purchase may be placed in a prominent location on a web page in order to increase sales and revenue. Browsing behaviors may be positive or negatively associated, and metrics assigned to UGC may be based on visibility.

Claims

1. A method, comprising:

a computer system collecting data indicative of one or more browsing behaviors of a plurality of users, wherein each of the one or more browsing behaviors relates to display of user generated content (UGC), wherein the UGC is associated with a particular person'"'"'s experience with a particular good or service; and

the computer system assigning a metric to the UGC based on the data indicative of the one or more browsing behaviors of the plurality of users, wherein the metric is indicative of an extent to which the UGC is associated with a first one of the one or more browsing behaviors.

2. The method of claim 1, further comprising the computer system determining whether to cause future display of the UGC based, at least in part, on the assigned metric.

3. The method of claim 1, wherein the one or more browsing behaviors include a navigational action taken by one or more of the plurality of users, wherein the metric is indicative of an extent to which individual ones of the plurality of users took the navigational action.

4. The method of claim 1, wherein the UGC includes a review of the particular good or service by the particular person.

5. The method of claim 1, wherein assigning the metric to the UGC is based on two or more browsing behaviors, including at least one negatively associated browsing behavior.

6. The method of claim 1, wherein assigning the metric to the UGC is based on at least one positively associated browsing behavior.

7. The method of claim 1, wherein assigning the metric to the UGC is based on the UGC being visible to individual ones of the plurality of users for at least a threshold amount of time.

8. The method of claim 1, wherein assigning the metric to the UGC is based on at least a threshold portion of the UGC being visible to individual ones of the plurality of users.

9. The method of claim 1, wherein assigning the metric comprises using a larger importance value for a first user performing a first one of the one or more browsing behaviors than an importance value for a second user performing a second one of the one or more browsing behaviors.

10. The method of claim 1, wherein the one or more browsing behaviors include purchasing the particular good or service.

11. A computer readable storage medium having stored thereon instructions that are executable by a computing device to cause the computing device to perform operations comprising:

collecting data indicative of one or more browsing behaviors of a plurality of users, wherein each of the one or more browsing behaviors relates to display of user generated content (UGC), wherein the UGC is associated with a particular person'"'"'s experience with a particular good or service; and

assigning a metric to the UGC based on the data indicative of the one or more browsing behaviors of the plurality of users, wherein the metric is indicative of an extent to which the UGC is associated with a first one of the one or more browsing behaviors.

12. The computer readable storage medium of claim 11, wherein the operations further comprise:

based on the assigned metric, causing the UGC to be included in a dynamically generated web page associated with the particular good or service.

13. The computer readable storage medium of claim 11, wherein the operations further comprise:

accessing demographic information associated with the plurality of users;

wherein the assigning the metric to the UGC is based on the demographic information.

14. The computer readable storage medium of claim 11, wherein the operations further comprise calculating one or more numeric values based on the one or more browsing behaviors, wherein the assigned metric includes the one or more calculated numeric values.

15. The computer readable storage medium of claim 11, wherein collecting the data indicative of the plurality of browsing behaviors comprises receiving said data from another computer system.

16. A computer system, comprising:

a processor; and

a computer readable storage medium having stored thereon instructions that are executable by the computer system, using the processor, to cause the computer system to perform operations comprising;

collecting data indicative of one or more browsing behaviors of a plurality of users, wherein each of the one or more browsing behaviors corresponds to one or more respective actions taken by individual ones of the plurality of users subsequent to the individual ones of the plurality of users being presented with first user generated content (UGC), wherein the first UGC is associated with a particular person'"'"'s experience with a particular good or service; and

assigning a metric to the first UGC based on the data indicative of the one or more browsing behaviors of the plurality of users, wherein the metric is indicative of an extent to which the first UGC is associated with a first one of the one or more browsing behaviors.

17. The computer system of claim 16, wherein the operations further comprise:

accessing a plurality of metrics assigned to a plurality of UGC that includes the first UGC, wherein the plurality of UGC is associated with respective personal experiences with the particular good or service;

determining, based on the assigned plurality of metrics, that a particular one of the UGC should be included in a web page related to the particular good or service; and

based on said determining, transmitting the particular UGC to a second computer system that is configured to cause the particular UGC to be presented in the web page related to one or more particular goods or services.

18. The computer system of claim 16, wherein the operations further comprise:

based on the assigned metric, associating an account of the particular person with a particular status; and

based on the particular status, assigning a second metric to second UGC generated by the account of the particular person, wherein the second UGC is for a different good or service.

19. The computer system of claim 16, wherein the operations further comprise:

based on a value of the assigned metric, transmitting an alert to a provider of the particular good or service.

20. The computer system of claim 16, wherein the one or more respective actions taken by individual ones of the plurality of users include navigating, within a web browser, away from a web page related to the particular good or service.