WEB PAGE AD SLOT IDENTIFICATION
First Claim
1. A computer implemented method of identifying ad elements of web pages via a computer network, comprising:
- obtaining, by at least one data processing system having an ad slot evaluation module, a script configured to identify an ad slot on a web page;
executing the script to obtain advertisement parameters of the ad slot and to obtain web page parameters of the ad slot;
generating, based on the advertisement parameters and the web page parameters, a unique identifier of the ad slot, wherein the unique identifier is associated with a URL identifier of the web page;
evaluating at least one database to determine one of a presence of historical ad slot data and an absence of the historical ad slot data by searching for a historical unique identifier that matches the unique identifier, wherein the historical unique identifier is associated with the URL identifier of the web page; and
providing content for display in the ad slot of the web page based at least in part on a result of the evaluation of the database.
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Accused Products
Abstract
Systems and methods of identifying ad elements of web pages via a computer network are provided. A script configured to identify an ad slot on a web page can be obtained by at least one data processing system having an ad slot evaluation module. The script can be executed to obtain advertisement parameters of the ad slot and web page parameters of the ad slot and generate a unique identifier of the ad slot. The generated unique identifier is associated with a URL identifier of the web page. The data processing system evaluates at least one database to determine one of a presence and an absence of the historical ad slot data. The data processing system provides content for display in the ad slot of the web page based at least in part on a result of the evaluation of the database.
13 Citations
20 Claims
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1. A computer implemented method of identifying ad elements of web pages via a computer network, comprising:
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obtaining, by at least one data processing system having an ad slot evaluation module, a script configured to identify an ad slot on a web page; executing the script to obtain advertisement parameters of the ad slot and to obtain web page parameters of the ad slot; generating, based on the advertisement parameters and the web page parameters, a unique identifier of the ad slot, wherein the unique identifier is associated with a URL identifier of the web page; evaluating at least one database to determine one of a presence of historical ad slot data and an absence of the historical ad slot data by searching for a historical unique identifier that matches the unique identifier, wherein the historical unique identifier is associated with the URL identifier of the web page; and providing content for display in the ad slot of the web page based at least in part on a result of the evaluation of the database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system of identifying ad elements of web pages via a computer network, comprising:
a data processing system having an ad slot evaluation module, the processing system configured to; receive a script configured to identify an ad slot on a web page; execute the script to obtain advertisement parameters of the ad slot and to obtain web page parameters of the ad slot; generate, based on the advertisement parameters and the web page parameters, a unique identifier of the ad slot, wherein the unique identifier is associated with a URL identifier of the web page; evaluate at least one database to determine one of a presence of historical ad slot data and an absence of the historical ad slot data by searching for a historical unique identifier that matches the unique identifier, wherein the historical unique identifier is associated with the URL identifier of the web page; and provide content for display in the ad slot of the web page based at least in part on a result of the evaluation of the database. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A non-transitory computer readable medium having machine instructions stored therein, the instructions being executable by one or more processors to cause the one or more processors to perform operations comprising:
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obtaining, a script configured to identify an ad slot on a web page; executing the script to obtain advertisement parameters of the ad slot and web page parameters of the ad slot, wherein the unique identifier is associated with a URL identifier of the web page; generating, based on the advertisement parameters and the web page parameters, a unique identifier of the ad slot; evaluating at least one database to determine one of a presence of historical ad slot data and an absence of the historical ad slot data by searching for a historical unique identifier that matches the unique identifier, wherein the historical unique identifier is associated with the URL identifier of the web page; and providing content for display in the ad slot of the web page based at least in part on a result of the evaluation of the database. - View Dependent Claims (19, 20)
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Specification