METHODS AND APPARATUS TO SELECT MEDIA BASED ON ENGAGEMENT LEVELS
First Claim
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1. A method, comprising:
- generating, using a logic circuit, an engagement level based on information related to an audience member in a media exposure environment; and
selecting, based on the engagement level, one of a plurality of media collections from which a piece of media is to be select for presentation in the media exposure environment.
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Abstract
Methods and apparatus to select media based on engagement levels are disclosed. An example method includes generating an engagement level based on information related to an audience member in a media exposure environment; and selecting, based on the engagement level, one of a plurality of media collections from which a piece of media is to be select for presentation in the media exposure environment.
149 Citations
25 Claims
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1. A method, comprising:
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generating, using a logic circuit, an engagement level based on information related to an audience member in a media exposure environment; and selecting, based on the engagement level, one of a plurality of media collections from which a piece of media is to be select for presentation in the media exposure environment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A tangible machine readable storage medium comprising instructions that, when executed, cause a machine to at least:
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generate an engagement level based on information related to an audience member in a media exposure environment; and select, based on the engagement level, one of a plurality of media collections from which a piece of media is to be selected for presentation in the media exposure environment. - View Dependent Claims (12, 14, 15, 16, 17)
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13. A storage medium as defined in claim 13, wherein the instructions cause the machine to, when the engagement level is above a threshold, select a first one of the ranked media collections having a higher ranking than a second one of the ranked media collections.
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18. An apparatus, comprising:
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a calculator to determine an engagement level associated with an audience in a media exposure environment; and a selector to; compare the engagement level to a first threshold associated with a first media collection at a first tier of a media database; when the engagement level is greater than the first threshold, select the first media collection as a source for a piece of media to be inserted into a media stream; when the engagement level is lower than the first threshold, compare the engagement level to a second threshold associated with a second media collection at a second tier of a media database having a lower rank than the first media collection; and when the engagement level is less than the first threshold and greater than the second threshold, select the second media collection as the source for the piece of media to be inserted into the media stream. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25)
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Specification