SYSTEMS AND METHODS FOR VARIABLE VIDEO PRODUCTION, DISTRIBUTION AND PRESENTATION

• US 20130216200A1
• Filed: 02/20/2012
• Published: 08/22/2013
• Est. Priority Date: 02/20/2012
• Status: Active Grant

• Current Assignee: RR Donnelley & Sons Company
• Original Assignee: RR Donnelley & Sons Company
• Inventors: Howett, Paul
• Granted Patent: US 8,687,947 B2
• Time in Patent Office: Days
• US Class Current: 386/240
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G11B 27/031 Electronic editing of digitised analogue information signals, e.g. audio or video signals
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D
• CPC Class Codes: H04N 21/2385 Channel allocation H04N21/266 takes precedence; Bandwidth allocation H04N21/24 takes precedence ; allocation of channels according to the instantaneous demands of the users in time-division multiplex systems H04J3/1682; admission control, resource allocation in open networks H04L12/5692; arrangements for maintenance or administration in data switching networks involving bandwidth and capacity management H04L41/0896; negotiating bandwidth in wireless networks H04W28/16
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 5/91 Television signal processing therefor
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 9/8205 involving the multiplexing of an additional signal and the colour video signal

Abstract

An example composer to author a variable video includes a builder to create scenes, a content retriever to assign content to the scenes, a library interface to point to the content for the scenes, a labeler to tag the scenes with at least one vector based on the content, a receiver to obtain first relevance data from first intended viewer of a first version of the variable video and to obtain second relevance data from a second intended viewer of a second version of the variable video, a mapper to chart a first sequence of two or more scenes based on a vector and the first relevance data and to chart a second sequence of two or more scenes based on a vector and the second relevance data, and a publisher to publish the variable video as a single file based on the first sequence and the second sequence.

Claims

1. A composer to author a variable video, the composer comprising:

a builder to create a plurality of scenes;

a content retriever to assign content to each of the plurality of scenes;

a library interface to point to the content for each of the plurality of scenes;

a labeler to tag each of the plurality of scenes with at least one vector based on the content;

a mapper to chart a plurality of sequences of the variable video, each of the sequences comprising a respective subset of the plurality of scenes, the scenes in the subset to be selected based on the at least one vector and relevance data associated with an intended viewer; and

a publisher comprising a processor to publish the variable video as a single file for creating the plurality of sequences of the variable video.

2. A composer as defined in claim 1, wherein a first component of a scene is tagged with a first vector and a second component of the scene is tagged with a second vector.

3. A composer as defined in claim 1, wherein the relevance data is demographic data.

4. A composer as defined in claim 1, wherein the content includes two or more of video, animation, voice-over, text, branding, audio or still photography.

5. A composer as defined in claim 1, wherein the content includes still photography and photo stretching techniques including at least one of pan, zoom or transition.

6. A composer as defined in claim 1, wherein the builder is to use a drag and drop technique to create the plurality of scenes.

7. A composer as defined in claim 1, wherein the content includes a personal uniform resource locator.

8. A composer as defined in claim 1, wherein the content is stored on a network and the library interface is communicatively coupled to the network.

9. A composer as defined in claim 1, wherein the file is an extensible markup language file.

10. A composer as defined in claim 1, wherein the composer is to publish the variable video as a single file for creating the plurality of sequences of the variable video without compiling the content of the plurality of sequences of the variable video.

184. A composer as defined in claim 1, wherein the relevance data comprises a first relevance data to be provided by a first intended viewer of a first sequence of the variable video, and a second relevance data to be provided by a second intended viewer of a second sequence of the variable video.

185. A composer as defined in claim 184, wherein the relevance data further comprises a third relevance data to be provided by the first intended viewer of the first sequence of the variable video, and a fourth relevance data to be provided by the second intended viewer of the second sequence of the variable video, wherein each of the first relevance data and the second relevance data comprise an aspect of the variable video, and wherein each of the third relevance data and the fourth relevance data comprise a characteristic of the intended viewers.

186. A composer as defined in claim 1, further comprising a receiver to define queries for prompting intended viewers to provide relevance data.

11. A method of authoring a variable video, the method comprising:

creating a plurality of scenes;

assigning content to each of the plurality of scenes;

pointing to the content for each of the plurality of scenes;

tagging each of the plurality of scenes with at least one vector based on the content;

charting a plurality of sequences of the variable video, each of the sequences comprising a respective subset of the plurality of scenes, the scenes in the subset to be selected based on the at least one vector and relevance data associated with an intended viewer; and

publishing the variable video as a single file for creating the plurality of sequences of the variable video.

12. A method as defined in claim 11 further comprising tagging a first component of a scene with a first vector and tagging a second component of the scene with a second vector.

13. A method as defined in claim 11, wherein the relevance data is demographic data.

14. A method as defined in claim 11, wherein the content includes two or more of video, animation, voice-over, text, branding, audio or still photography.

15. A method as defined in claim 11, wherein the content includes still photography and photo stretching techniques including at least one of pan, zoom or transition.

16. A method as defined in claim 11 further comprising using a drag and drop technique to create the plurality of scenes.

17. A method as defined in claim 11, wherein the content includes a personal uniform resource locator.

18. A method as defined in claim 11, wherein the content is stored on a network and the library interface is communicatively coupled to the network.

19. A method as defined in claim 11, wherein the file is an extensible markup language file.

20. A method as defined in claim 11 further comprising publishing the variable video as a single file for creating the plurality of sequences of the variable video without compiling the content of the plurality of sequences of the variable video.

21. A machine readable medium having instructions stored thereon, which when executed, cause a machine to at least:

create a plurality of scenes;

assign content to each of the plurality of scenes;

point to the content for each of the plurality of scenes;

tag each of the plurality of scenes with at least one vector based on the content;

chart a plurality of sequences of the variable video, each of the sequences comprising a respective subset of the plurality of scenes, the scenes in the subset to be selected based on the at least one vector and relevance data associated with an intended viewer; and

publish the variable video as a single file for creating the plurality of sequences of the variable video.

22. A medium as defined in claim 21 further causing a machine to tag a first component of a scene with a first vector and tag a second component of the scene with a second vector.

23. A medium as defined in claim 21, wherein the relevance data is demographic data.

24. A medium as defined in claim 21, wherein the content includes two or more of video, animation, voice-over, text, branding, audio or still photography.

25. A medium as defined in claim 21, wherein the content includes still photography and photo stretching techniques including at least one of pan, zoom or transition.

26. A medium as defined in claim 21 further causing a machine to use a drag and drop technique to create the plurality of scenes.

27. A medium as defined in claim 21, wherein the content includes a personal uniform resource locator.

28. A medium as defined in claim 21, wherein the content is stored on a network and the library interface is communicatively coupled to the network.

29. A medium as defined in claim 21, wherein the file is an extensible markup language file.

30. A medium as defined in claim 21 further causing a machine to publish the variable video as a single file for creating the plurality of sequences of the variable video without compiling the content of the plurality of sequences of the variable video.

31-183. -183. (canceled)