MANAGING RESOURCES USING RESOURCE MODIFIERS
First Claim
1. A system that employs environment and resource data to facilitate efficient management of shopper traffic and resource allocation, the system comprising:
- an environment monitoring component that receives shopper traffic information associated with one or more shoppers from environmental sensors located in or nearby a business establishment;
a resource monitoring component that monitors one or more resources associated with the business establishment;
a traffic modifier management component that determines a traffic modifier by simultaneously utilizing the shopper traffic information and the resource information, the traffic modifier comprising an advertisement configured to influence a behavior of the one or more shoppers with respect to the business establishment; and
a resource modifier component that determines a resource modifier for the business establishment based on a projected result of dissemination of the traffic modifier.
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Accused Products
Abstract
Systems, methods, and computer-storage media are provided for employing environment and resource data to facilitate management of shopper traffic and resource allocation. Shopper traffic information is received from environmental sensors located in or nearby a business establishment. Resource information associated with the business establishment is also received. A traffic modifier is determined based on the shopper traffic information and the resource information; the traffic modifier is used to influence the behavior of shoppers with respect to the business establishment. As well, a resource modifier for the business establishment is also determined based on a projected result of dissemination of the traffic modifier.
66 Citations
20 Claims
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1. A system that employs environment and resource data to facilitate efficient management of shopper traffic and resource allocation, the system comprising:
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an environment monitoring component that receives shopper traffic information associated with one or more shoppers from environmental sensors located in or nearby a business establishment; a resource monitoring component that monitors one or more resources associated with the business establishment; a traffic modifier management component that determines a traffic modifier by simultaneously utilizing the shopper traffic information and the resource information, the traffic modifier comprising an advertisement configured to influence a behavior of the one or more shoppers with respect to the business establishment; and a resource modifier component that determines a resource modifier for the business establishment based on a projected result of dissemination of the traffic modifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. One or more computer-storage media having computer executable instructions embodied thereon that, when executed by one or more computing devices, facilitate a method for efficiently managing shopper traffic and resource allocation, the method comprising:
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receiving shopper traffic information from one or more environmental sensors located in or nearby a business establishment; receiving resource information associated with the business establishment; determining a traffic modifier using the shopper traffic information and the resource information, the traffic modifier comprising an advertisement configured to influence a behavior of one or more shoppers; and determining a resource modifier based on a projected result of dissemination of the traffic modifier, the resource modifier comprising an indication that the business establishment should adjust one or more of its resources. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A computerized method carried out by a computing device having one or more processors for managing shopper traffic and resource allocation based at least in part upon environment and resource data, the method comprising:
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receiving demographic and objectives information for one or more shoppers using environmental sensors located in or nearby a business establishment; receiving resource information associated with the business establishment, the resource information comprising inventory, equipment, personnel, a schedule, and a budget associated with the business establishment; utilizing the demographics and objectives information and the resource information to determine a traffic modifier comprising an advertisement configured to influence a behavior of the one or more shoppers; based on a predicted result of dissemination of the traffic modifier, determining a resource modifier comprising an indication to adjust one or more of the resources associated with the business establishment; and communicating the resource modifier to the business establishment.
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Specification