Systems and Methods for Tailoring Marketing

• US 20130246146A1
• Filed: 03/11/2013
• Published: 09/19/2013
• Est. Priority Date: 03/13/2012
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Fischer, Terrence, Korten, Carlos W., Walster, Marisa J.
• Granted Patent: US 10,181,126 B2
• Time in Patent Office: Days
• US Class Current: 705/14.23
• CPC Class Codes: G06F 21/6218 to a system of files or objects, e.g. local or distributed file system or database
• CPC Class Codes: G06Q 20/209 Specified transaction journal output feature, e.g. printed receipt or voice output
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0206 Price or cost determination based on market factors
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06Q 50/12 Hotels or restaurants

Abstract

The systems and methods described herein may be used to recommend an item to a consumer. The methods may comprise determining, based on a collaborative filtering algorithm, a consumer relevance value associated with an item, and transmitting, based on the consumer relevance value, information associated with the item to a consumer. A collaborative filtering algorithm may receive as an input at least one of: a transaction history associated with the consumer, a demographic of the consumer, a consumer profile, a type of transaction account, a transaction account associated with the consumer, a period of time that the consumer has held a transaction account, a size of wallet, a share of wallet, and/or the like. The method may further comprise generating a ranked list of items based upon a plurality of consumer relevance values, transmitting a ranked list of items to a consumer, and/or re-ranking a ranked list of items based upon a merchant goal.

Claims

1. A method comprising:

offering, by a computer-based system for rewarding a consumer, a reward to a consumer on a condition that the consumer check in with a merchant; and

checking in, by the computer-based system, the consumer in response to a transaction with the merchant.

2. The method of claim 1, further comprising offering, by the computer-based system, a reward to the consumer on a condition that the consumer check in with a list of merchants.

3. The method of claim 1, wherein the transaction comprises at least one of:

a card present transaction and a card not present transaction.

4. The method of claim 1, further comprising checking in, by the computer-based system, the consumer in response to a location associated with the consumer.

5. The method of claim 1, further comprising providing, by the computer-based system, the merchant based upon a collaborative filtering algorithm.

6. The method of claim 1, wherein the merchant is tailored to the consumer based upon a collaborative filtering algorithm.

7. The method of claim 1, further comprising providing, by the computer-based system, a plurality of lists of merchants.

8. The method of claim 1, further comprising providing, by the computer-based system, a first reward based upon a first list of merchants and a second reward based upon a second list of merchants.

9. The method of claim 1, further comprising sharing, by the computer-based system, check in information associated with the consumer with members of a social network of the consumer.

11. The article of claim 8, further comprising offering, by the computer-based system, a reward to the consumer on a condition that the consumer check in with a list of merchants.

12. The article of claim 8, wherein the transaction comprises at least one of:

a card present transaction and a card not present transaction.

13. The article of claim 8, further comprising checking in, by the computer-based system, the consumer in response to a location associated with the consumer.

14. The article of claim 8, further comprising providing, by the computer-based system, the merchant based upon a collaborative filtering algorithm.

15. The article of claim 8, wherein the merchant is tailored to the consumer based upon a collaborative filtering algorithm.

16. The article of claim 8, further comprising:

providing, by the computer-based system, a first list of merchants and a second list of merchants;

offering, by the computer-based system, a first reward based upon the first list of merchants and a second reward based upon the second list of merchants; and

sharing, by the computer-based system, check in information associated with the consumer with members of a social network of the consumer.

10. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system for rewarding a consumer, cause the computer-based system to be capable of performing operations comprising:

offering, by the computer-based system, a reward to a consumer on a condition that the consumer check in with a merchant; and

checking in, by the computer-based system, the consumer in response to a transaction with the merchant.

17. A system comprising:

a processor for rewarding a consumer,

a tangible, non-transitory memory configured to communicate with the processor,

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to be capable of performing operations comprising;

offering, by the processor, a reward to a consumer on a condition that the consumer check in with a merchant; and

checking in, by the processor, the consumer in response to a transaction with the merchant.

18. The system of claim 17, further comprising offering, by the processor, a reward to the consumer on a condition that the consumer check in with a list of merchants.

19. The system of claim 17, wherein the transaction comprises at least one of:

a card present transaction and a card not present transaction.

20. The system of claim 17, further comprising checking in, by the processor, the consumer in response to a location associated with the consumer.

21. The system of claim 17, further comprising providing, by the processor, the merchant based upon a collaborative filtering algorithm.

22. The system of claim 17, wherein the merchant is tailored to the consumer based upon a collaborative filtering algorithm.

23. The system of claim 17, further comprising:

providing, by the processor, a first list of merchants and a second list of merchants;

offering, by the processor, a first reward based upon the first list of merchants and a second reward based upon the second list of merchants; and

sharing, by the processor, check in information associated with the consumer with members of a social network of the consumer.