SELECTIVELY PRESENTING ADVERTISEMENTS TO A CUSTOMER OF A SERVICE BASED ON A PLACE MOVEMENT PATTERN PROFILE

• US 20130246175A1
• Filed: 09/13/2012
• Published: 09/19/2013
• Est. Priority Date: 12/05/2011
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm Labs, Inc. (Qualcomm, Inc.)
• Inventors: Bilange, Eric P., Heidt, Ian R.
• Application Number:
  US13/613,849
• Publication Number:
  US 20130246175A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

In an embodiment, a first communications device monitors movement of a customer that subscribes to a service of a vendor, determines, based on the monitoring, a list of places that are habitually visited by the customer within a threshold period of time of each other, and generates a place movement pattern profile (PMPP). In another embodiment, a second communications device determines advertisement campaign rules for presentation of advertisements for the service based on the PMPP, detects that the customer is engaged in a visit to the list of places in a manner consistent with the PMPP, and delivers advertisements to the customer on behalf of the vendor based upon the advertisement campaign rules in response to the detection. The first and second communications devices can be the same or different, and can each correspond to a server or a mobile device operated by the customer.

Claims

1. A method of delivering advertisements, comprising:

determining, for a given customer, advertisement campaign rules for presentation of advertisements for at least one service of a given vendor to which the given customer subscribes based upon a place movement pattern profile of the given customer, wherein the place movement pattern profile includes a list of places that the given customer has habitually visited within a threshold period of time of each other, the list of places including at least one competitor of the given vendor;

detecting that the given customer is engaged in a given visit to the list of places in a manner consistent with the place movement pattern profile; and

delivering advertisements to the given customer on behalf of the given vendor based upon the advertisement campaign rules in response to the detection.

2. The method of claim 1, wherein the list of places is an ordered list of places that indicates an order in which the given customer has habitually visited the list of places.

3. The method of claim 1, wherein the list of places is a non-ordered list of places that does not indicate an order in which the given customer has habitually visited the list of places.

4. The method of claim 1, further comprising:

monitoring movement of the given customer to generate the place movement pattern profile.

5. The method of claim 1, further comprising:

classifying one or more of the listed places within the place movement pattern profile.

6. The method of claim 5, wherein the classifying includes identifying at least one class of products and/or services associated with the one or more listed places and adding the identified class of products and/or services to the place movement pattern profile.

7. The method of claim 6, wherein the at least one class of products and/or services includes multiples classes of products.

8. The method of claim 6, wherein the at least one class of products and/or services includes groceries, restaurants, electronics and/or medical.

9. The method of claim 1,

wherein the detecting includes determining that the given customer is currently located at a given place among the list of places, and

wherein the delivering includes, responsive to the detection, sending at least one advertisement to an in-store presentation device that is controlled by an operator of the given place for presentation to the given customer.

10. The method of claim 1,

wherein the detecting is based on a determination of a current location of the given customer, and

wherein the delivering includes predicting, based on the current location of the given customer, that the given customer will visit at least one place among the list of places within a given period of time, and determining that the predicted at least one place is relevant to at least one advertisement for the at least one service to which the given customer is subscribed.

11. The method of claim 10, wherein the current location indicates that the given customer is moving towards, away from, is nearby and/or is at a given place among the list of places and the detecting detects the given customer'"'"'s engagement in the visit to the list of places based on the current location'"'"'s association with the given place.

12. The method of claim 10, wherein the delivering further comprises:

sending, in response to the determination of relevance, the at least one advertisement to a mobile device associated with the given customer for presentation thereon.

13. The method of claim 10, wherein the delivering further comprises:

presenting, in response to the determination of relevance, the at least one advertisement on a mobile device associated with the given customer.

14. The method of claim 10,

wherein the current location indicates that the given customer is moving towards, away from, is nearby and/or is at one of the list of places,

wherein the list of places is an ordered list of places that indicates an order in which the given customer visits the list of places, and

wherein the predicting predicts the predicted at least one place as one or more places that occur later in the order as compared to the place corresponding to the current location.

15. The method of claim 10,

wherein the predicted at least one place is associated with the at least one competitor of the given vendor, and

wherein the delivering delivers the advertisements on behalf of the given vendor in order to steer the given customer towards a different place associated with the given vendor.

16. The method of claim 15, wherein a relationship between the different place and the given vendor is (i) the given vendor owns or operates the different place, or (ii) the given vendor provides products and/or services for one or more types of activities related to the different place.

17. The method of claim 1, wherein the detecting includes:

determining that the given customer is moving towards or away from a given place among the list of places and/or is currently located at or near the given place among the list of places.

18. The method of claim 17, wherein the delivering includes:

sending, in response to the determination of location, at least one advertisement associated with at least one other place among the list of places to a mobile device associated with the given customer for presentation thereon.

19. The method of claim 18, wherein the at least one other place is related to the given vendor.

20. The method of claim 19, wherein the relationship between the at least one other place and the given vendor is (i) the given vendor owns or operates the at least one other place, or (ii) the given vendor provides products and/or services for one or more types of activities related to the at least one other place.

21. The method of claim 17, wherein the delivering further includes:

presenting, in response to the determination of location, at least one advertisement associated with at least one other place among the list of places on a mobile device associated with the given customer.

22. The method of claim 21, wherein the at least one other place is related with the given vendor.

23. The method of claim 22, wherein the relationship between the at least one other place and the given vendor is (i) the given vendor owns or operates the at least one other place, or (ii) the given vendor provides products and/or services for one or more types of activities related to the at least one other place.

24. The method of claim 1, wherein each place is populated in the list of places of the place movement pattern profile based on each place in the list of places corresponding to a distinct geographical area at which a threshold number of users converge at or cluster.

25. The method of claim 1, wherein the determining and delivering are performed at a server.

26. The method of claim 1, wherein the determining and delivering are performed at a mobile device associated with the given customer.

27. A method of delivering advertisements, comprising:

monitoring movement of a given customer that subscribes to at least one service of a given vendor;

determining, based on the monitoring, a list of places that are habitually visited by the given customer within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; and

generating a place movement pattern profile based on the list of places.

28. The method of claim 27, wherein the list of places is an ordered list of places that indicates an order in which the given customer has habitually visited the list of places.

29. The method of claim 27, wherein the list of places is a non-ordered list of places that does not indicate an order in which the given customer has habitually visited the list of places.

30. The method of claim 27, further comprising:

classifying one or more of the listed places within the place movement pattern profile.

31. The method of claim 30, wherein the classifying includes identifying at least one class of products and/or services associated with the one or more places and adding the identified class of products and/or services to the place movement pattern profile.

32. The method of claim 31, wherein the at least one class of products and/or services includes multiples classes of products.

33. The method of claim 31, wherein the at least one class of products and/or services includes groceries, electronics and/or medical.

34. The method of claim 27, wherein the generating includes:

identifying, based on the monitoring, a set of locations visited by the given customer that each correspond to a distinct geographical area at which a threshold number of users converge at or cluster; and

populating the list of places of the place movement pattern profile with places that correspond to the set of locations based on the determination.

35. A communications device configured to deliver advertisements, comprising:

means for determining, for a given customer, advertisement campaign rules for presentation of advertisements for at least one service of a given vendor to which the given customer subscribes based upon a place movement pattern profile of the given customer, wherein the place movement pattern profile includes a list of places that the given customer has habitually visited within a threshold period of time of each other, the list of places including at least one competitor of the given vendor;

means for detecting that the given customer is engaged in a given visit to the list of places in a manner consistent with the place movement pattern profile; and

means for delivering advertisements to the given customer on behalf of the given vendor based upon the advertisement campaign rules in response to the detection.

36. The communications device of claim 35, wherein the communications device corresponds to (i) a server or (ii) a mobile device associated with the given customer.

37. A communications device configured to deliver advertisements, comprising:

means for monitoring movement of a given customer that subscribes to at least one service of a given vendor;

means for determining, based on the monitoring, a list of places that are habitually visited by the given customer within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; and

means for generating a place movement pattern profile based on the list of places.

38. The communications device of claim 37, wherein the communications device corresponds to (i) a server or (ii) a mobile device associated with the given customer.

39. A communications device configured to deliver advertisements, comprising:

logic configured to determine, for a given customer, advertisement campaign rules for presentation of advertisements for at least one service of a given vendor to which the given customer subscribes based upon a place movement pattern profile of the given customer, wherein the place movement pattern profile includes a list of places that the given customer has habitually visited within a threshold period of time of each other, the list of places including at least one competitor of the given vendor;

logic configured to detect that the given customer is engaged in a given visit to the list of places in a manner consistent with the place movement pattern profile; and

logic configured to deliver advertisements to the given customer on behalf of the given vendor based upon the advertisement campaign rules in response to the detection.

40. The communications device of claim 39, wherein the communications device corresponds to (i) a server or (ii) a mobile device associated with the given customer.

41. A communications device configured to deliver advertisements, comprising:

logic configured to monitor movement of a given customer that subscribes to at least one service of a given vendor;

logic configured to determine, based on the monitoring, a list of places that are habitually visited by the given customer within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; and

logic configured to generate a place movement pattern profile based on the list of places.

42. The communications device of claim 41, wherein the communications device corresponds to (i) a server or (ii) a mobile device associated with the given customer.

43. A non-transitory computer-readable medium containing instructions stored thereon, which, when executed by a communications device configured to deliver advertisements, causes the communications device to perform operations, the instructions comprising:

at least one instruction for causing the communications device to determine, for a given customer, advertisement campaign rules for presentation of advertisements for at least one service of a given vendor to which the given customer subscribes based upon a place movement pattern profile of the given customer, wherein the place movement pattern profile includes a list of places that the given customer has habitually visited within a threshold period of time of each other, the list of places including at least one competitor of the given vendor;

at least one instruction for causing the communications device to detect that the given customer is engaged in a given visit to the list of places in a manner consistent with the place movement pattern profile; and

at least one instruction for causing the communications device to deliver advertisements to the given customer on behalf of the given vendor based upon the advertisement campaign rules in response to the detection.

44. The non-transitory computer-readable medium of claim 43, wherein the communications device corresponds to (i) a server or (ii) a mobile device associated with the given customer.

45. A non-transitory computer-readable medium containing instructions stored thereon, which, when executed by a communications device configured to deliver advertisements, causes the communications device to perform operations, the instructions comprising:

at least one instruction for causing the communications device to monitor movement of a given customer that subscribes to at least one service of a given vendor;

at least one instruction for causing the communications device to determine, based on the monitoring, a list of places that are habitually visited by the given customer within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; and

at least one instruction for causing the communications device to generate a place movement pattern profile based on the list of places.

46. The non-transitory computer-readable medium of claim 45, wherein the communications device corresponds to (i) a server or (ii) a mobile device associated with the given customer.