Providing item information during video playing

  • US 20130251337A1
  • Filed: 03/26/2012
  • Published: 09/26/2013
  • Est. Priority Date: 03/26/2012
  • Status: Active Grant
First Claim
Patent Images

1. An apparatus capable of processing data and instructions executable by a processor;

  • the apparatus, when executing the instructions, performs the steps of;

    receiving, from a user during a playing of a feature-length movie, a request for item information relating to a product placement depicted within the feature-length movie;

    pausing the feature-length movie in response to the request for item information;

    identifying a request location that is responsive to the request for item information;

    searching a plurality of segment definitions to identify a segment definition that is responsive to the request location or a predetermined play period prior to the request location, a segment definition defines, responsive to a depiction of a product placement, a beginning and an ending of a video segment within the feature-length movie;

    displaying item information associated with a segment definition that is responsive to the request location;

    receiving from the user a request for additional item information relating to a displayed item information;

    enabling a display of additional item information in response to the request for additional item information, the additional item information comprises product placement purchase information; and

    resuming, following a termination of a displaying of additional item information, a playing of the feature-length movie at a location that, responsive to a segment definition, precedes the request location.

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