Providing an Advertisement Based on a Geographic Location of a Wireless Access Point
First Claim
1. A method comprising:
- receiving, at an information provider, identification information of a portable computing device from a wireless access point;
determining, at the information provider, a service, a product, or both, to be potentially used by a user of the portable computing device, wherein the service, the product, or both, is determined based on a prior user preference of the user, and wherein the prior user preference is obtained from a user profile identified based on the identification information; and
selecting, at the information provider, an advertisement associated with a business, the advertisement selected based on the service, the product, or both, to be potentially used by the user and a geographic location of the wireless access point.
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Accused Products
Abstract
A method includes receiving, at an information provider, identification information of a portable computing device from a wireless access point. The method includes determining, at the information provider, a service, a product, or both, to be potentially used by a user of the portable computing device. The service, the product, or both, is determined based on a prior user preference of the user. The prior user preference is obtained from a user profile identified based on the identification information. The method includes selecting, at the information provider, an advertisement associated with a business. The advertisement is selected based on the service, the product, or both, to be potentially used by the user and based on a geographic location of the wireless access point.
21 Citations
20 Claims
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1. A method comprising:
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receiving, at an information provider, identification information of a portable computing device from a wireless access point; determining, at the information provider, a service, a product, or both, to be potentially used by a user of the portable computing device, wherein the service, the product, or both, is determined based on a prior user preference of the user, and wherein the prior user preference is obtained from a user profile identified based on the identification information; and selecting, at the information provider, an advertisement associated with a business, the advertisement selected based on the service, the product, or both, to be potentially used by the user and a geographic location of the wireless access point. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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a processor; and a memory coupled to the processor, wherein the memory includes instructions executable by the processor to perform operations comprising; receiving identification information of a portable computing device from a wireless access point; determining a service, a product, or both, to be potentially used by a user of the portable computing device, wherein the service, the product, or both, is determined based on a prior user preference of the user, and wherein the prior user preference is obtained from a user profile identified based on the identification information; and selecting an advertisement associated with a business, the advertisement selected based on the service, the product, or both, and a geographic location of the wireless access point. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A computer-readable storage device comprising instructions executable by a processor to perform operations including:
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receiving identification information of a portable computing device from a wireless access point; determining a service, a product, or both, to be potentially used by a user of the portable computing device, wherein the service, the product, or both, are determined based on a prior user preference, and wherein the prior user preference is obtained from a user profile identified based on the identification information; and selecting an advertisement associated with a business, the advertisement selected based on the service, the product, or both, and a geographic location of the wireless access point. - View Dependent Claims (17, 18, 19, 20)
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Specification