Zero Click Commerce Systems

• US 20130311324A1
• Filed: 05/16/2013
• Published: 11/21/2013
• Est. Priority Date: 05/17/2012
• Status: Active Grant

• Current Assignee: Walmart Apollo, LLC (WalMart Inc.)
• Original Assignee: Luvocracy, Inc. (WalMart Inc.)
• Inventors: Stoll, Nathan, Ellerhorst, Andrew
• Granted Patent: US 9,799,046 B2
• Time in Patent Office: Days
• US Class Current: 705/26.7
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/046 Interoperability with other network applications or services
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

In accordance with some implementations, a method for enabling clickless purchasing is disclosed. The method is performed on a server system having one or more processors and memory storing one or more programs for execution by the one or more processors. The server system detects commercial intent from a user of the computer system. In response to detecting commercial intent, the server system determines a product relevant to the detected commercial intent of a user. The server system sends a recommendation message to the user, wherein the recommendation message includes an option to purchase the product. The server system then receives a response message from the user, the message including authorization from the user to purchase the recommended product. The server system then purchases the recommended product on behalf of the user and delivers the purchased product to the user.

Claims

1. A method for enabling clickless purchasing, the method comprising

at a computer system having one or more processors and memory storing one or more programs for execution by the one or more processors:

detecting commercial intent from a user of the computer system;

in response to detecting commercial intent, determining a product relevant to the detected commercial intent of a user;

sending a recommendation message to the client system associated with the user, wherein the recommendation message includes an option to purchase the product;

receiving a response message from the client system associated with the user, the message including authorization from the user to purchase the recommended product;

purchasing the recommended product on behalf of the user; and

arranging for delivery of the purchased product to the user.

2. The method of claim 1, wherein detecting commercial intent includes analyzing information publicly posted by a user on a social networking site.

3. The method of claim 1, wherein the recommendation message is sent as an email message.

4. The method of claim 1, wherein the recommendation message is sent as a text message.

5. The method of claim 1, wherein the response message received from the user is an email message.

6. The method of claim 1, wherein the response message received from the user is a text message.

7. The method of claim 1, wherein the communication method used to send the recommendation message to the user and the communication method the user uses to send the response message are different.

8. The method of claim 1, wherein determining a product relevant to the detected commercial intent of a user includes:

based on the detected commercial intent, identifying one or more product categories of interest to the user of the computer system; and

selecting a product from the one or more product categories of interest to the user of the computer system.

9. The method of claim 8, wherein selecting a product from the one or more product categories of interest to the user of the computer system includes:

determining a plurality of products that match the one or more identified product categories;

ranking the plurality of products based on information about the user gathered by the computer system; and

selecting the highest ranked product in the plurality as the product relevant to the detected commercial intent.

10. A server system for enabling clickless purchasing, the server system comprising:

one or more processors and

memory storing one or more programs to be executed by the one or more processors;

the one or more programs comprising instructions for;

detecting commercial intent from a user of the computer system;

in response to detecting commercial intent, determining a product relevant to the detected commercial intent of a user;

sending a recommendation message to the client system associated with the user, wherein the recommendation message includes an option to purchase the product;

receiving a response message from the client system associated with the user, the message including authorization from the user to purchase the recommended product;

purchasing the recommended product on behalf of the user; and

arranging for delivery of the purchased product to the user.

11. The server system of claim 10, wherein detecting commercial intent includes analyzing information publicly posted by a user on a social networking site.

12. The server system of claim 10, wherein the communication method used to send the recommendation message to the user and the communication method the user uses to send the response message are different.

13. The server system of claim 10, wherein determining a product relevant to the detected commercial intent of a user includes:

based on the detected commercial intent, identifying one or more product categories of interest to the user of the computer system; and

selecting a product from the one or more product categories of interest to the user of the computer system.

14. The server system of claim 13, wherein selecting a product from the one or more product categories of interest to the user of the computer system includes:

determining a plurality of products that match the one or more identified product categories;

ranking the plurality of products based on information about the user gathered by the computer system; and

selecting the highest ranked product in the plurality as the product relevant to the detected commercial intent.

15. A non-transitory computer readable storage medium storing one or more programs configured for execution by an electronic device, the one or more programs comprising instructions for:

detecting commercial intent from a user of the computer system;

in response to detecting commercial intent, determining a product relevant to the detected commercial intent of a user;

sending a recommendation message to the client system associated with the user, wherein the recommendation message includes an option to purchase the product;

receiving a response message from the client system associated with the user, the message including authorization from the user to purchase the recommended product;

purchasing the recommended product on behalf of the user; and

arranging for delivery of the purchased product to the user.

16. The non-transitory computer readable storage medium of claim 15, wherein detecting commercial intent includes analyzing information publicly posted by a user on a social networking site.

17. The non-transitory computer readable storage medium of claim 15, wherein the communication method used to send the recommendation message to the user and the communication method the user uses to send the response message are different.

18. The non-transitory computer readable storage medium of claim 15, wherein determining a product relevant to the detected commercial intent of a user includes:

based on the detected commercial intent, identifying one or more product categories of interest to the user of the computer system; and

selecting a product from the one or more product categories of interest to the user of the computer system.

19. The non-transitory computer readable storage medium of claim 18, wherein selecting a product from the one or more product categories of interest to the user of the computer system includes:

determining a plurality of products that match the one or more identified product categories;

ranking the plurality of products based on information about the user gathered by the computer system; and

selecting the highest ranked product in the plurality as the product relevant to the detected commercial intent.