SYSTEM FOR PROVIDING CONTENT

• US 20130325601A1
• Filed: 06/05/2012
• Published: 12/05/2013
• Est. Priority Date: 06/05/2012
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Shekhawat, Ajay, Cahan, Adam
• Application Number:
  US13/488,542
• Publication Number:
  US 20130325601A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A computer-implemented method serves content to a device. The method includes identifying a characteristic of content displayed with a first device. Through the use of a processor, the characteristic is compared with a campaign constraint of an advertising campaign that includes an advertisement. The method includes transmitting the advertisement to a second device for display when the characteristic satisfies the campaign constraint.

Claims

1. A computer-implemented method of serving advertisements to a device, comprising:

identifying a characteristic of a content displayed with a first device;

comparing, through the use of a processor, the characteristic of the content with a campaign constraint of an advertising campaign, the advertising campaign including an advertisement;

transmitting the advertisement to a second device for display when the characteristic of the content satisfies the campaign constraint.

2. The method of claim 1, where the characteristic of the content includes a textual representation of the content.

3. The method of claim 2, where the campaign constraint includes a keyword;

and

where the characteristic of the content satisfies the campaign constraint when the textual representation of the content includes the keyword.

4. The method of claim 1, where the first device and the second device are configured to display to the same user.

5. The method of claim 1, where an advertiser associated with the advertising campaign bids to have the advertisement displayed when the keyword appears in the textual representation of the content.

6. A system for providing content, comprising:

a campaign database configured to store a set of advertising campaigns, each advertising campaign including an advertisement and a bid associated with a possible content characteristic;

a matching component configured to identify an actual content characteristic of a content displayed with a first device; and

where the matching component is configured to compare the actual content characteristic to the possible content characteristics, select an optimal advertising campaign from the set of advertising campaigns based on the comparison, and transmit the advertisement of the selected optimal advertising campaign to a second device for display.

7. The system of claim 6, where the optimal advertising campaign includes the advertising campaign with the highest bid associated with a possible content characteristic matching the actual content characteristic.

8. The system of claim 7, where the possible content characteristic includes a keyword or phrase;

where the actual content characteristic includes a textual representation of the content; and

where possible content characteristic matches the actual content characteristic when the textual representation includes the keyword or phrase.

9. The system of claim 8, where the advertisement is displayed on the second device when the keyword or phrase is displayed with the first device.

10. The system of claim 6, where the matching component receives a digital representation of the content displayed with the first device from the second device;

and

where the matching component uses the digital representation of the content to identify an actual content characteristic of the content.

11. The system of claim 6, further comprising a source database configured to store a set of known contents, each known content including a known content characteristic.

12. The system of claim 11, where the matching component identifies the actual content characteristic by comparing the content displayed with the set of known contents, where the actual content characteristic includes a known content characteristic of a known content that matches the content displayed.

13. A system comprising a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for providing content, the storage medium comprising:

instructions for storing a set of content campaigns, each content campaign including an additional content and at least one campaign constraint for displaying the additional content;

instructions for gathering a first content and at least one first content factor associated with the first content, the first content displayed with a first device;

instructions for comparing the at least one first content factor with the at least one campaign constraint of the content campaigns;

instructions for selecting an optimal content campaign based on the comparison, the at least one campaign constraint of the optimal content campaign being satisfied by the at least one first content factor;

transmitting the additional content of the optimal content campaign to a second device for display.

14. The system of claim 13, where the first content factor is a textual description of the first content, a closed-captioning description of an audio portion of the first content, or a transcript of the audio portion of the first content.

15. The system of claim 14, where the at least one campaign constraint requires inclusion of one or more keywords in the textual description, the closed-captioning description, or the transcript of the first content.

16. The system of claim 13, where the content campaign is an advertisement campaign and the additional content of the optimal content campaign is an advertisement.

17. The system of claim 13, where information about the first content is received from a microphone.

18. The system of claim 13, further comprising instructions for identifying the second device as being related to the first device prior to transmitting the additional content of the optimal content campaign to the second device for display.

19. The system of claim 18, where the second device is identified as being related to the first device when the first device and the second device are both associated with an account, a log-in, or a registration.

20. The system of claim 18, where the first device is a television;

and

where the second device is a computer, tablet, or mobile device.