MOBILE MONETIZATION
First Claim
Patent Images
1. A method comprising:
- sending an advertisement to a client device;
receiving a response to the advertisement from the client device;
retrieving data associated with a current context for a location factor and a time constraint for the client devicedetermining a set of at least one of a plurality of different types of click actions to be provided to the client device, based on the retrieved data associated with the current context for the location factor and the time constraint for the client device, and based on a magnitude of a value that corresponds to a type for each click action;
sending a set of at least one link to the client device for displaying separate from the received advertisement in a page that is provided in response to user'"'"'s clicking the received advertisement, wherein each of the set of at least one link corresponds to a click action of the determined set of at least one type of click action;
receiving a request from the client device based on a selection of at least one link, the request including a specification of at least one click action of the set of at least one type of click action that corresponds to the selected at least one link; and
performing the at least one click action.
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Abstract
A device, system, and method are directed towards facilitating monetization of mobile devices. A click action server determines click actions that are to be sent to a client device based on one or more factors. The click actions are sent to the client device as links. An action handler receives requests indicating a selected action, and facilitates the performance of the action.
0 Citations
29 Claims
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1. A method comprising:
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sending an advertisement to a client device; receiving a response to the advertisement from the client device; retrieving data associated with a current context for a location factor and a time constraint for the client device determining a set of at least one of a plurality of different types of click actions to be provided to the client device, based on the retrieved data associated with the current context for the location factor and the time constraint for the client device, and based on a magnitude of a value that corresponds to a type for each click action; sending a set of at least one link to the client device for displaying separate from the received advertisement in a page that is provided in response to user'"'"'s clicking the received advertisement, wherein each of the set of at least one link corresponds to a click action of the determined set of at least one type of click action; receiving a request from the client device based on a selection of at least one link, the request including a specification of at least one click action of the set of at least one type of click action that corresponds to the selected at least one link; and performing the at least one click action. - View Dependent Claims (2, 4, 5, 6, 7, 8, 9, 10, 11)
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3. (canceled)
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12-21. -21. (canceled)
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22. A system for managing communications with a client device, comprising:
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a transceiver configured to send and receive data over a network; and a processor that is operative to perform actions, including; sending an advertisement to the client device; receiving a response to the advertisement from the client device; in response to receiving the response to the advertisement; determining a set of at least one of a plurality of different types of click actions based on a current context for a location factor and a time constraint for the client device, and based on a magnitude of a value that corresponds to a type for each click action; sending a set of links for displaying separate from the received advertisement in a page that is provided in response to user'"'"'s clicking the received advertisement, each link being representative of a click action of the determined set of at least one type of click action; receiving a request from the client device based on a selection of at least one link, wherein the request includes a selection of at least one click action of the set of at least one type of click action that corresponds to the selected link from the client device; and performing the selected at least one click action. - View Dependent Claims (23, 24, 25)
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26. A method that enables actions by a processor for facilitating a communication with a client device, the actions comprising:
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sending an advertisement to the client device; receiving a response to the advertisement from the client device; in response to receiving the response to the advertisement;
providing a mechanism for a third party to specify a set of different types of click actions to provide to the client device;determining, based on a current context for a location factor, and a time constraint for the client device and a magnitude of a value that corresponds to a type for each click action, a subset of the set of the different types of click actions, the subset including at least one type of click action of the set of different types of click actions; sending the determined subset of the set of the different types of click actions to the client device; receiving from the client device at least one click action that corresponds to at least one of the determined subset of the set of the different types of click actions; and performing the corresponding at least one click action. - View Dependent Claims (27, 28, 29)
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Specification