System and Method for Providing Short Message Targeted Advertisements Over a Wireless Communications Network

• US 20140012679A1
• Filed: 09/09/2013
• Published: 01/09/2014
• Est. Priority Date: 04/02/2001
• Status: Active Grant

• Current Assignee: Knapp Investment Company Limited
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Link, Charles M. II, Cardina, Donald M., Meadows, Vernon
• Granted Patent: US 8,725,127 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/14 Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

A method and system for providing targeted advertisement information to consumers over a wireless communications network. In one embodiment, local advertisers register to advertise on wireless communications devices that are in close proximity to the advertiser. As a consumer enters a cell site that is near the location of the advertiser, the wireless network delivers a message to the wireless device specified by the local advertiser. An acknowledgement signal is then received by the network, and the local advertiser'"'"'s account is charged for transmission of the advertisement. In a further embodiment, each of the messages stored in the database is also associated with one or more demographic codes, and users of wireless communications device select from one more demographic codes to describe their advertisement preferences. Messages to be transmitted to particular wireless communications devices are selected based upon both the location information and the demographic codes associated with the messages.

Claims

1. A method comprising:

receiving, at a wireless communications device, an advertisement transmitted to the wireless communications device based on a location of the wireless communications device; and

providing, by the wireless communications device, a prompt to a user of the wireless communications device to block future advertisements from an advertiser associated with the advertisement.

2. The method of claim 1, further comprising providing a further prompt to the user of the wireless communications device to make a reservation associated with the advertisement.

3. The method of claim 2, further comprising:

receiving a selection of the further prompt; and

in response to receiving the selection of the further prompt, transmitting, to an address that originated transmission of the advertisement, an acknowledgement signal corresponding to the advertisement.

4. The method of claim 1, further comprising providing a further prompt to the user of the wireless communications device to save the advertisement.

5. The method of claim 4, further comprising:

receiving a selection of the further prompt; and

in response to receiving the selection of the further prompt, transmitting, to an address that originated transmission of the advertisement, an acknowledgement signal corresponding to the advertisement.

6. The method of claim 1, wherein the advertisement comprises at least one of a promotional message or a coupon.

7. The method of claim 1, wherein the advertisement comprises a coupon and wherein the method further comprises receiving a response from the user to redeem the coupon.

8. A method comprising:

receiving, via a user interface, a request from a user to access a profile associated with the user, the profile associated with the user comprising advertisement preferences for receiving advertisements via a wireless communications device of the user;

providing, via the user interface, a list of advertisers to the user; and

receiving, via the user interface, a selection of an advertiser from the list of advertisers from which the user requests advertisement information be blocked, the selection for updating the advertisement preferences of the profile associated with the user.

9. The method of claim 8, further comprising:

providing, via the user interface, a further list of advertisers to the user; and

receiving, via the user interface, a selection of an advertiser from the further list of advertisers from which the user requests advertisement information be received.

10. The method of claim 8, further comprising:

providing, via the user interface, a question associated with demographics of the user;

receiving, via the user interface, a response to the question; and

adding a demographic code to the profile associated with the user, the demographic code corresponding to the response to the question, wherein advertisements received at the wireless communications device of the user correlate to the demographic code.

11. The method of claim 10, wherein the demographics of the user comprise at least one of a gender of the user, an age of the user, an occupation of the user, hobbies of the user, or food preferences of the user.

12. A method comprising:

receiving, at a wireless communications device, an advertisement transmitted to the wireless communications device based on a location of the wireless communications device; and

providing, by the wireless communications device to a user of the wireless communications device, a first prompt to make a reservation associated with the advertisement, a second prompt to save the advertisement, and a third prompt to block future advertisements from an advertiser associated with the advertisement.

13. The method of claim 12, further comprising:

receiving a selection of the first prompt; and

in response to receiving the selection of the first prompt, transmitting, to an address that originated transmission of the advertisement, an acknowledgement signal corresponding to the advertisement.

14. The method of claim 12, further comprising:

receiving a selection of the second prompt; and

in response to receiving the selection of the second prompt, transmitting, to an address that originated transmission of the advertisement, an acknowledgement signal corresponding to the advertisement.

15. The method of claim 12, further comprising:

receiving, via a user interface, a request from the user to access a profile associated with the user, the profile associated with the user comprising advertisement preferences for receiving advertisements via the wireless communications device of the user;

providing, via the user interface, a list of advertisers to the user; and

receiving, via the user interface, a selection of an advertiser from the list of advertisers from which the user requests advertisement information be blocked, the selection for updating the advertisement preferences of the profile associated with the user.

16. The method of claim 15, further comprising:

providing, via the user interface, a further list of advertisers; and

receiving, via the user interface, a selection of an advertiser from the further list of advertisers from which the user requests advertisement information be received.

17. The method of claim 12, further comprising:

providing, via a user interface, a question associated with demographics of the user;

receiving, via the user interface, a response to the question; and

adding a demographic code to the profile associated with the user, the demographic code corresponding to the response to the question, wherein advertisements received at the wireless communications device of the user correlate to the demographic code.

18. The method of claim 17, wherein the demographics of the user comprise at least one of a gender of the user, an age of the user, an occupation of the user, hobbies of the user, or food preferences of the user.

19. The method of claim 12, wherein the advertisement comprises at least one of a promotional message or a coupon.

20. The method of claim 12, wherein the advertisement comprises a coupon and wherein the method further comprises receiving a response from the user to redeem the coupon.