METHODS AND SYSTEMS FOR TRACKING OF USER INTERACTIONS WITH CONTENT IN SOCIAL NETWORKS

• US 20140033074A1
• Filed: 07/25/2012
• Published: 01/30/2014
• Est. Priority Date: 07/25/2012
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Thibaux, Romain, Seo, Eric
• Granted Patent: US 9,508,102 B2
• Time in Patent Office: Days
• US Class Current: 715/753
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Techniques to track interactions with content on a social network. In one embodiment, references are embedded within content to be presented to a user. At least one identifying reference from among the references is received in response to an interaction by the user with the content. The identifying reference is stored in a memory caching system as a record of the interaction. The references may comprise a key and a type. The key may be associated with the content and the type may be associated with components in the content. The interaction may involve selection by the user of a component within a story.

Claims

1. A computer-implemented method comprising:

embedding, by at least one computing device, references in content;

providing, by the at least one computing device, the content for presentation to a user;

receiving, by the at least one computing device, at least one identifying reference from the references in response to an interaction by the user with the content; and

storing, by the at least one computing device, the at least one identifying reference as a record of the interaction in a memory caching system.

2. The method of claim 1 wherein the references include a key associated with the content.

3. The method of claim 1 wherein the references include types associated with components in the content.

4. The method of claim 1 wherein the references are organized in a hierarchical structure.

5. The method of claim 1 wherein the content is a story.

6. The method of claim 1 wherein the interaction by the user involves selection of a component within a story.

7. The method of claim 1 further comprising identifying a component of the content with which the user interacted.

8. The method of claim 1 further comprising designing the content to include hypertext markup language elements.

9. The method of claim 1 further comprising modeling the content as a document object model.

10. The method of claim 1 further comprising providing the references in the content to a client device.

11. The method of claim 1 further comprising causing the at least one identifying reference to be written to a cookie on a client device.

12. The method of claim 1 further comprising embedding an encrypted impression in the content.

13. The method of claim 1 further comprising receiving an encrypted impression having advertising data.

14. The method of claim 1 further comprising providing the content as an advertisement.

15. The method of claim 1 further comprising receiving an encrypted impression having advertising data before receipt of the at least one identifying reference.

16. The method of claim 1 further comprising recording provision of the content to the user in an impression log.

17. The method of claim 1 further comprising recording the interaction by the user in an interaction log.

18. The method of claim 1 further comprising training a machine learning model based on the interaction by the user.

19. A computer-storage medium storing computer-executable instructions that, when executed, cause a computer system to perform a computer-implemented method comprising:

embedding references in content;

providing the content for presentation to a user;

receiving at least one identifying reference from the references in response to an interaction by the user with the content; and

storing the at least one identifying reference as a record of the interaction in a memory caching system.

20. A system comprising:

at least one processor; and

a memory storing instructions configured to instruct the at least one processor to;

embed references in content;

provide the content for presentation to a user;

receive at least one identifying reference from the references in response to an interaction by the user with the content; and

store the at least one identifying reference as a record of the interaction in a memory caching system.