CONTENT PERSONALIZATION SYSTEM

• US 20140033081A1
• Filed: 07/27/2012
• Published: 01/30/2014
• Est. Priority Date: 07/27/2012
• Status: Abandoned Application

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: Fernandez, Antonio, Paskin, Ronnie, Tran, Vinh
• Application Number:
  US13/560,720
• Publication Number:
  US 20140033081A1
• Time in Patent Office: Days
• US Class Current: 715/760
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A sports content personalization system is described. A method may comprise receiving sports content at a server computing device, the sports content associated with content data related to subject matter of the sports content; generating a user profile comprising user data, the user data indicating one or more sports content interests; and presenting personalized sports content on a user interface comprising sports content selected based on the user data and the content data, the user interface presented on a display of a client computing device. Other embodiments are described and claimed.

Claims

1. A computer-implemented method comprising:

receiving sports content at a server computing device, the sports content associated with content data related to subject matter of the sports content;

generating a user profile comprising user data, the user data indicating one or more sports content interests; and

presenting personalized sports content on a user interface comprising sports content selected based on the user data and the content data, the user interface presented on a display of a client computing device.

2. The computer-implemented method of claim 1, the content data comprising at least one of:

game information;

a sport;

a team;

a player;

a statistic; and

a content type.

3. The computer-implemented method of claim 1, the user data comprising at least one of:

demographic information;

previously accessed content information;

browsing patterns;

preferences;

a sport;

a team;

a player; and

a content type.

4. The computer-implemented method of claim 3, the preferences comprising at least one of:

a favorite sport;

a favorite team;

a favorite player; and

a favorite sports entity.

5. The computer-implemented method of claim 1, the user interface comprising a sports content provider website.

6. The computer-implemented method of claim 1, the sports content comprising at least one of:

video of a game event;

audio of a game event;

an article;

a contest; and

a discussion forum.

7. The computer-implemented method of claim 1, further comprising assigning weights to the user data according to sports content consumer interests.

8. An apparatus, comprising:

a transceiver;

a processor circuit coupled to the transceiver; and

a memory unit coupled to the processor circuit, the memory unit to store a sports content personalization application operative on the processor circuit to present personalized sports content on a user interface, the sports content personalization application comprising;

a sports content component operative to receive, via the transceiver, sports content associated with content data, the content data related to subject matter of the sports content;

a user profile component operative to generate a user profile comprising user data, the user data indicating one or more sports content interests;

a content personalization component operative to select personalized sports content based on the user data and the content data; and

a user interface component operative to present the personalized sports content on a user interface on a display of a client computing device.

9. The apparatus of claim 8, the content data comprising at least one of:

game information;

a sport;

a team;

a player;

a statistic; and

a content type.

10. The apparatus of claim 8, the user data comprising at least one of:

demographic information;

previously accessed content information;

browsing patterns;

preferences;

a sport;

a team;

a player; and

a content type.

11. The apparatus of claim 10, the preferences comprising at least one of:

a favorite sport;

a favorite team;

a favorite player; and

a favorite sports entity.

12. The apparatus of claim 8, the user interface comprising a sports content provider website.

13. The apparatus of claim 8, the sports content comprising at least one of:

video of a game event;

audio of a game event;

an article;

a contest; and

a discussion forum.

14. The apparatus of claim 8, the user profile component operative to assign weights to the user data according to sports content consumer interests.

15. At least one computer-readable storage medium comprising instructions that, when executed, cause a system to:

receive sports content associated with content data related to subject matter of the sports content;

generate a user profile comprising user data, the user data indicating one or more sports content interests; and

present personalized sports content on a user interface comprising sports content selected based on the user data and the content data, the user interface presented on a display of a client computing device.

16. The computer-readable storage medium of claim 15, the content data comprising at least one of:

game information;

a sport;

a team;

a player;

a statistic; and

a content type.

17. The computer-readable storage medium of claim 15, the user data comprising at least one of:

demographic information;

previously accessed content information;

browsing patterns;

preferences;

a sport;

a team;

a player; and

a content type.

18. The computer-readable storage medium of claim 17, the preferences comprising at least one of:

a favorite sport;

a favorite team;

a favorite player; and

a favorite sports entity.

19. The computer-readable storage medium of claim 15, the user interface comprising a sports content provider website.

20. The computer-readable storage medium of claim 15, the sports content comprising at least one of:

video of a game event;

audio of a game event;

an article;

a contest; and

a discussion forum.

21. The computer-readable storage medium of claim 15, comprising instructions that, when executed, cause the system to:

assign weights to the user data according to sports content consumer interests.

22. A computer-implemented method comprising:

creating a user profile comprising user data with a sports content platform comprising sports content associated with content data, the content data related to subject matter of the sports content;

interacting with the sports content presented on a user interface to generate user data indicating one or more sports content interests; and

access personalized sports content on the user interface comprising sports content selected based on the user data and the content data.

23. The computer-implemented method of claim 22, the content data comprising at least one of:

game information;

a sport;

a team;

a player;

a statistic; and

a content type.

24. The computer-implemented method of claim 22, the user data comprising at least one of previously accessed content information and browsing patterns.