METHOD OF ADVERTISING TO A TARGETED BUYER

• US 20140040031A1
• Filed: 07/31/2013
• Published: 02/06/2014
• Est. Priority Date: 07/31/2012
• Status: Active Grant

• Current Assignee: The Spoken Thought, Inc. (Reveal Mobile, Inc.)
• Original Assignee: The Spoken Thought, Inc. (Reveal Mobile, Inc.)
• Inventors: Frangakis, Jonathan Christian, Frangakis, Gabriel Alan
• Granted Patent: US 10,096,041 B2
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A method of advertising to a targeted consumer, via an application based consumer profiling algorithm which determines the interests of a consumer in a particular geographical position then queues relevant pre-loaded advertisements on an out-of-home (OOH) medium.

Claims

1. A method comprising:

creating a reference number which denotes a web user'"'"'s online and retail habits (Continuously Refining Online Genotype) based on historical data assessed on a user'"'"'s properly equipped smart phone;

emitting or broadcasting said reference number by a computer peripheral device or a mobile communication device; and

capturing the reference number in order to display relevant advertisements on digital out-of-home media including Taxi TV, Gas Station TV, billboards, or digital signage based on the characteristics of the reference number.

2. The method of claim 1 wherein the method further comprises continuously refreshing and refining the reference number based on information received about the web user'"'"'s continuously changing history of web activity.

3. The method of claim 2 wherein in said method further comprises deleting all history of previous reference numbers.

4. The method of claim 1 wherein the method further comprises means to resolve any conflicts based on a plurality of characters within the Continuously Refining Online Genotype queuing different advertisements on a single digital out-of-home medium, by accounting for importance of the individual characters within the Continuously Refining Online Genotype and according priority to advertisers based upon payment for featured presentation.

5. The method of claim 1 the method further comprises recording and storing data on the digital out-of-home media regarding which advertisements were displayed and which Continuously Refining Online Genotype number qualities prompted the advertisement to be displayed.