ASSET SCORING AND RANKING FOR CONTENT ON DEMAND INSERTION

• US 20140089988A1
• Filed: 09/27/2012
• Published: 03/27/2014
• Est. Priority Date: 09/27/2012
• Status: Active Grant

• Current Assignee: Canoe Ventures, LLC
• Original Assignee: Canoe Ventures, LLC
• Inventors: Farb, Jonathan E., Moretto, Thomas M., Dilger, Bruce C., Whitton, Timothy R., Rippe, Christopher M.
• Granted Patent: US 9,872,075 B2
• Time in Patent Office: Days
• US Class Current: 725/60
• CPC Class Codes: H04N 21/2221 being a cable television head-end CATV in broadcast systems H04H20/78
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/237 Communication with additional data server
• CPC Class Codes: H04N 21/2408 Monitoring of the upstream path of the transmission network, e.g. client requests monitoring data switching networks utilization H04L43/0876; scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods presented herein provide for ranking of assets for insertion into selected COD content. In one embodiment, a system includes an interface operable to receive information of a COD content selection by a Customer Premises Equipment (CPE). The system also includes an asset ranking module operable to identify assets that are available for insertion to the selected COD content from the plurality of assets, to determine values of the available assets to a provider of the selected COD content, to rank the available assets based on the determined values, and to direct the insertion of the one or more assets into the selected COD content based on the rank of the available assets.

Claims

1. A system operable to direct asset selection from a plurality of assets for insertion of one or more of the assets into Content On Demand (COD) content, the system comprising:

an interface operable to receive information of a COD content selection by a Customer Premises Equipment (CPE); and

an asset ranking module operable to;

identify assets that are available for insertion to the selected COD content from the plurality of assets;

to identify one or more assigned values associated with each of the available assets, the assigned values being set by an asset provider via a network interface;

to rank the available assets based on the assigned values;

to direct the insertion of the one or more assets into the selected COD content based on the rank of the available assets; and

to automatically reconfigure at least one of the one or more assigned values associated with the one or more inserted assets based on the insertion.

2. The system of claim 1, wherein the asset ranking module is further operable to determine the values of the available assets to the provider of the selected COD content based on campaign flexibility of the available assets.

3. The system of claim 1, wherein the asset ranking module is further operable to determine a campaign completion goal of the available assets based on insertions of the available assets into a plurality of COD content selections,

wherein the campaign completion goal includes campaign duration, a number of asset placements for a campaign, or a combination thereof.

4. The system of claim 1, wherein:

the provider of the selected COD content is a satellite television provider; and

the interface is further operable to report the insertion of the one or more assets into the COD content to the satellite television provider.

5. The system of claim 1, wherein:

the provider of the selected COD content is a streaming video provider; and

the system is configured within a server of the streaming video provider.

6. The system of claim 1, wherein the asset ranking module is further operable to rank the assets based on campaign priorities, campaign strategies, and health of an asset campaign.

7. The system of claim 1, wherein the asset ranking module is further operable to reconfigurably compute campaign flexibility of an asset campaign.

8. A method for directing asset selection from a plurality of assets for insertion of one or more of the assets into Content On Demand (COD) content, the method comprising:

receiving information of a COD content selection by a Customer Premises Equipment (CPE);

identifying assets that are available for insertion to the selected COD content from the plurality of assets;

identifying one or more assigned values associated with each of the available assets, the assigned values being set by an asset provider via a network interface;

ranking the available assets based on the assigned values;

directing the insertion of the one or more assets into the selected COD content based on the rank of the available assets; and

automatically reconfiguring at least one of the one or more assigned values associated with the one or more inserted assets based on the insertion.

9. The method of claim 8, wherein determining the values of the available assets to the provider of the selected COD content comprises:

determining the values of the available assets based on campaign flexibility of the available assets.

10. The method of claim 8, further comprising:

determining a campaign completion goal of the available assets based on insertions of the available assets into a plurality of COD content selections,

wherein the campaign completion goal includes campaign duration, a number of asset placements for a campaign, or a combination thereof.

11. The method of claim 8, wherein:

the provider of the selected COD content is a satellite television provider; and

the method further comprises;

reporting the insertion of the one or more assets into the COD content to the satellite television provider.

12. The method of claim 8, wherein:

the provider of the selected COD content is a streaming video provider; and

the method is operable within a server of the streaming video provider.

13. The method of claim 8, further comprising:

reconfigurably computing campaign flexibility of an asset campaign.

14. The method of claim 8, further comprising:

ranking the assets based on campaign priorities, campaign strategies, and campaign health of the assets.

15. A non transitory computer readable medium comprising instructions that, when executed by a processor, direct the processor to direct asset selection from a plurality of assets for insertion of one or more of the assets into Content On Demand (COD) content, the instructions further directing the processor to:

receive information of a COD content selection by a Customer Premises Equipment (CPE);

identify assets that are available for insertion to the selected COD content from the plurality of assets;

identify one or more assigned values associated with each of the available assets, the assigned values being set by an asset provider via a network interface;

rank the available assets based on the assigned values;

direct the insertion of the one or more assets into the selected COD content based on the rank of the available assets; and

automatically reconfigure at least one of the one or more assigned values associated with the one or more inserted assets based on the insertion.

16. The computer readable medium of claim 15, the instructions further directing the processor to:

determine values of the available assets to the provider of the selected COD content based on campaign flexibility of the available assets.

17. The computer readable medium of claim 15, the instructions further directing the processor to:

determine a campaign completion goal of the available assets based on insertions of the available assets into a plurality of COD content selections,

wherein the campaign completion goal includes campaign duration, a number of asset placements for a campaign, or a combination thereof.

18. The computer readable medium of claim 15, wherein:

the provider of the selected COD content is a satellite television provider; and

the instructions further directing the processor to;

report the insertion of the one or more assets into the COD content to the satellite television provider.

19. The computer readable medium of claim 15, wherein:

the provider of the selected COD content is a streaming video provider; and

the processor is configured within a server of the streaming video provider.

20. The computer readable medium of claim 15, the instructions further directing the processor to:

reconfigurably compute campaign flexibility of an asset campaign.

21. The computer readable medium of claim 15, the instructions further directing the processor to:

rank the assets based on campaign priorities, campaign strategies, and campaign health of the assets.