INTERACTIVE PRODUCT PLACEMENT SYSTEM AND METHOD THEREFOR

• US 20140095330A1
• Filed: 11/13/2013
• Published: 04/03/2014
• Est. Priority Date: 01/30/2008
• Status: Active Grant

• Current Assignee: Cinsay Incorporated
• Original Assignee: Cinsay Incorporated
• Inventors: Briggs, Christian, McBurnett, Heath, Galindo, Delfino Jr., Knuth, Freddy
• Granted Patent: US 10,055,768 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for facilitating the order of commercial products in connection with the display of media content, whereby a player comprises a media production component and an interactive e-commerce component embedded therein. The player with the e-commerce component can be virally copied and propagated from one web page to any number of other web pages.

Claims

1-28. -28. (canceled)

29. A method for facilitating a transaction in connection with the display of media content, the method comprising:

transmitting or receiving one or more public, universal embed codes, the one or more public, universal embed codes transmitted or received over a network from a server or to a device, the one or more public, universal embed codes configured when auto-instantiated by the device to automatically render a virally replicating transactable media content environment by;

retrieving media content configured to be displayed in a display, the media content displaying one or more products or services,

retrieving an interactive e-commerce component, the interactive e-commerce component retrieved at the device separate from the retrieval of the media content, and the interactive e-commerce component displaying information related to the one or more products or services, and

providing options in the display to replicate the one or more public, universal embed codes to another device; and

wherein when the one or more public, universal embed codes are replicated to another device, the one or more public, universal embed codes, when auto-instantiated by the other device automatically renders another virally replicating transactable media content environment by repeating the retrieving of the media content, the retrieving of the interactive e-commerce component, and the providing options in the display to replicate the one or more public, universal embed codes to yet another device.

30. The method of claim 29, wherein:

the interactive e-commerce component allows a user to complete a transaction for the products or services displayed within the media content without being redirected from the transactable media content environment.

31. The system of claim 30, wherein at least a portion of the interactive commerce component is configured to be displayed as an overlay over the media content.

32. A method for facilitating a transaction in connection with the display of media content, the method comprising:

transmitting or receiving one or more embed codes, the one or more embed codes transmitted or received over a network from or to a device, the one or more embed codes configured when auto-instantiated by the device to automatically render a virally replicating transactable media content environment by;

retrieving media content configured to be displayed in a display, the media content displaying one or more products or services,

retrieving an interactive e-commerce component, the interactive e-commerce component retrieved at the device separate from the retrieval of the media content, and the interactive e-commerce component displaying information related to the one or more products or services; and

in response to a request of a user viewing the display, having the one or more embed codes replicated to another device, the replicating occurring through a social networking site or a website;

wherein when the one or more embed codes are replicated to the other device, the one or more embed codes, when auto-instantiated by the other device automatically renders another virally replicating transactable media content environment by repeating the retrieving of the media content, the retrieving of the interactive e-commerce component, and having the one or more embed codes replicated to another device in response to a request.

33. The method of claim 32, wherein the request of the user is based upon options provided in the display to replicate the one or more embed codes to another device.

34. The method of claim 32, wherein at least a portion of the interactive commerce component is configured to be displayed as an overlay over the media content.

35. The method of claim 32, wherein the interactive e-commerce component allows a user to complete a transaction for the products or services displayed within the media content without being redirected from the transactable media content environment.

36. The method of claim 32, wherein the transactable media content environment is configured to allow a user to complete a transaction for products or services displayed with the media content while watching or listening to the media content.

37. The method of claim 32, wherein the interactive ecommerce component includes a selectable list of the one or more products or services displayed in the media content.

38. The method of claim 32, wherein the embed code is configured when auto-instantiated by the device to:

retrieve and display a selectable list of media content, and

upon a user selecting media content from the list, retrieve the interactive e-commerce component corresponding to the selected media content.

39. The method of claim 32, wherein at least a portion of the interactive commerce component is configured to be displayed as a transparent overlay over the media content.

40. The method of claim 32, further comprising:

transmitting, from one or more servers, at least one of the media content configured to be displayed in the display or the interactive e-commerce component configured to be displayed in the display.

41. The method of claim 32, further comprising:

transmitting, from the one or more servers, the media content configured to be displayed in the display and the interactive e-commerce component configured to be displayed in the display.

42. A system for facilitating a transaction in connection with the display of media content, the system comprising one or more servers configured to:

transmit one or more embed codes, the one or more embed codes transmitted over a network to a device, the one or more embed codes configured when auto-instantiated by the device to automatically render a virally replicating transactable media content environment by;

retrieving media content configured to be displayed in a display, the media content displaying one or more products or services,

retrieving an interactive e-commerce component, the interactive e-commerce component retrieved at the device separate from the retrieval of the media content, and the interactive e-commerce component displaying information related to the one or more products or services; and

in response to a request of a user viewing the display, having the one or more embed codes replicated to another device, the replicating occurring through a social networking site or a website;

wherein when the one or more embed codes are replicated to the other device, the one or more embed codes, when auto-instantiated by the other device automatically renders another virally replicating transactable media content environment by repeating the retrieving of the media content and the retrieving of the interactive e-commerce component.

43. The system of claim 42, the request of the user is based upon options provided in the display to replicate the one or more embed codes to another device.

44. The system of claim 42, wherein at least a portion of the interactive commerce component is configured to be displayed as an overlay over the media content.

45. The system of claim 42, wherein the interactive e-commerce component allows a user to complete a transaction for the products or services displayed within the media content without being redirected from the transactable media content environment.

46. The system of claim 42, wherein the transactable media content environment is configured to allow a user to complete a transaction for products or services displayed with the media content while watching or listening to the media content.

47. The method of claim 42, wherein the interactive ecommerce component includes a selectable list of the one or more products or services displayed in the media content.

48. The system of claim 42, wherein the embed code is configured when auto-instantiated by the device to:

retrieve and display a selectable list of media content, and

upon a user selecting media content from the list, retrieve the interactive e-commerce component corresponding to the selected media content.

49. The system of claim 42, wherein at least a portion of the interactive commerce component is configured to be displayed as a transparent overlay over the media content.

50. The system of claim 42, further comprising:

transmitting, from one or more servers, at least one of the media content configured to be displayed in the display or the interactive e-commerce component configured to be displayed in the display.

51. The system of claim 42, further comprising:

transmitting, from the one or more servers the media content configured to be displayed in the display and the interactive e-commerce component configured to be displayed in the display.

52. The system of claim 42, wherein at least a portion of the interactive commerce component is configured to be displayed as a transparent overlay over the media content.

53. The system of claim 42, further comprising:

transmitting, from one or more servers, at least one of the media content configured to be displayed in the display or the interactive e-commerce component configured to be displayed in the display.

54. The system of claim 42, further comprising:

transmitting, from the one or more servers the media content configured to be displayed in the display and the interactive e-commerce component configured to be displayed in the display.