CUSTOM OPTIMIZATION OF WEB PAGES

• US 20140108945A1
• Filed: 12/19/2013
• Published: 04/17/2014
• Est. Priority Date: 10/18/2011
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Coman, Mihai Octavian, Berkeley, John Ronald, Gur-esh, Ethan, Mut, Oguz, Verlaan, Adri, Gao, Yuan, Deshpande, Rahul Ramesh
• Granted Patent: US 9,887,873 B2
• Time in Patent Office: Days
• US Class Current: 715/738
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: H04L 41/0246 Exchanging or transporting network management information using the Internet; Embedding network management web servers in network elements; Web-services-based protocols
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

A web page optimization system disclosed herein allows a user to generate web pages that are optimized for use with different user devices. In one implementation of the web page optimization system, a number of master pages and page layouts used to generate the web pages are defined, with each of the master pages defining generalized regions shared by all pages of a website and each of the page layouts defining the content and the arrangement of such content on the web pages. The web page optimization system also defines a number of channels and associates the master pages and the page layouts to the channels. Each of the channels is associated with a user device. The web page optimization system identifies components the user agent string of a web page request, such as the user device generating the request, the browser used to generate the request, etc., and renders a web page in response to such web page request using the master page and the page layout associated with the channel identified by such components of the web page request.

Claims

1. A method performed by a computer having a processor, the method comprising:

with the processor,

receiving a web page request for content, the web page request including a user agent string;

in response to receiving the web page request for the content, identifying one channel from multiple channels based on at least one component of the user agent string, each of the multiple channels being associated with one or more page layouts configured to present the requested content, at least one of the page layouts being configured to present at least one section of the requested content wrapped in a panel; and

rendering the requested content as a web page in the one or more page layouts associated with the identified channel.

2. The method of claim 1 wherein:

the web page request is a first web page request;

the user agent string is a first user agent string; and

the method further includes;

receiving a second web page request for the content, the web page request including a second user agent string having information identifying at least another user device different than the user device; and

identifying another channel from the multiple channels based on at least one component of the second user agent string, the identified another channel having one or more page layouts different than the one channel.

3. The method of claim 1 wherein the web page request identifies an address of the requested content, and wherein the method further includes serving the rendered web page at the address.

4. The method of claim 1 wherein the at least one component of the user agent string identifies at least one of a user device used to generate the web page request or a browser used by the user device to generate the web page request.

5. The method of claim 1 wherein the at least one section of the content is wrapped in the panel associating the at least one section of the content to the identified channel.

6. The method of claim 1, further comprising communicating the rendered web page to a user device, the user device including one of a computer, a mobile device, or a tablet.

7. A computer system, comprising one or more processors and a memory communicatively coupled to the one or more processors, the memory storing instructions that, when executed by the one or more processors, cause the one or more processors to perform:

receiving a web page request for content, the web page request including a user agent string;

in response to receiving the web page request for the content, identifying one channel from multiple channels based on at least one component of the user agent string, each of the multiple channels being associated with one or more page layouts configured to present the requested content, at least one of the page layouts being configured to present at least one section of the requested content wrapped in a panel; and

rendering the requested content as a web page in the one or more page layouts associated with the identified channel.

8. The computer system of claim 8 wherein the one or more processors also perform communicating the rendered web page to a user device used to generate the web page request.

9. The computer system of claim 8 wherein the each of the multiple channels is also associated with a master page.

10. The computer system of claim 8 wherein the at least one component of the user agent string contains information that identifies at least one of a user device used to generate the web page request, a geophysical location of the device used to generate the web page request, or a browser used to generate the web page request.

11. The computer system of claim 8 wherein the web page request is a hypertext transfer protocol request.

12. The computer system of claim 8 wherein the web page request identifies a cookie.

13. The computer system of claim 12 wherein the identifying the one channel includes identifying the one channel based on at least one component of the cookie.

14. The computer system of claim 8 wherein the at least one of the page layouts includes multiple panels, each of the multiple panels being associated with one of the multiple channels.

15. The computer system of claim 8 wherein the one or more processors also perform replacing the identified one channel based on one component of a user agent string with another channel from the multiple channels based on a user specified rule in a cookie.

16. A computer system, comprising one or more processors and a memory communicatively coupled to the one or more processors, the memory storing instructions that, when executed by the one or more processors, cause the one or more processors to perform:

receiving multiple web page requests for content, the web page requests individually including a user agent string identifying at least one of a user device or a browser on the user device used to generate the corresponding web page request;

in response to receiving the web page requests for the content, identifying one channel from multiple available channels for each of the received web page requests based on at least one component of the corresponding user agent string, the identified channels being associated with different page layouts configured to present the same requested content, at least one of the page layouts being configured to present at least one section of the requested content wrapped in a panel; and

rendering the same requested content as multiple different web pages in the identified page layouts associated with the identified channels.

17. The computer system of claim 16 wherein the web page requests each identifies a web address of the requested content.

18. The computer system of claim 16 wherein the at least one component of the user agent string identifies at least one of a user device used to generate the web page request or a browser used by the user device to generate the web page request.

19. The computer system of claim 16 wherein the at least one section of the content is wrapped in the panel associating the at least one section of the content to one of the identified channels.

20. The computer system of claim 16 wherein the at least one component of the user agent string identifies at least one of a user device used to generate the web page request, and wherein the method further includes communicating the rendered web pages to the corresponding user devices identified in the user agent strings.