METHODS AND SYSTEMS FOR TRANSFORMING MARKETING CAMPAIGN DESIGNS USING DOMAIN ONTOLOGIES

• US 20140122256A1
• Filed: 10/31/2012
• Published: 05/01/2014
• Est. Priority Date: 10/31/2012
• Status: Abandoned Application

• Current Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Original Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Inventors: Shepherd, Michael David, GAUCAS, Dale Ellen, GOREN, Ranen
• Application Number:
  US13/665,854
• Publication Number:
  US 20140122256A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods, systems, and computer-readable media for transforming marketing campaign designs into a format capable of importation into a content management system using domain ontologies. A computing device can receive a model flattened domain ontology and can create a vocabulary and content types for a CMS. Additionally, the computing device can receive a model-based marketing campaign design. Using the model-based marketing campaign design, the computing device can create an instance of a domain ontology and can transform the domain ontology into a flattened domain ontology using the model flattened domain ontology. The flattened domain ontology can be used to create instances of the content types in the CMS, and the CMS can facilitate the production, storage, and access of documents formatted to present the information from the model-based marketing campaign design in a user-friendly format.

Claims

1. A computer-implemented method comprising:

receiving a model flattened domain ontology, wherein the model flattened domain ontology comprises information associated with one or more concepts;

creating a vocabulary based on the model flattened domain ontology; and

creating, using one or more processors, one or more CMS content types based on the one or more concepts in the model flattened domain ontology.

2. The method of claim 1, wherein the one or more concepts are marketing concepts.

3. The method of claim 1, further comprising creating one or more CMS fields associated with the one or more CMS content types based on the information associated with the one or more concepts.

4. The method of claim 1, further comprising:

receiving a model-based marketing campaign design; and

creating one or more instances of the one or more CMS content types based on the model-based marketing campaign design.

5. The method of claim 4, further comprising creating an instance of a domain ontology based on the model-based marketing campaign design.

6. The method of claim 5, further comprising creating an instance of a flattened domain ontology based on the instance of the domain ontology and the model flattened domain ontology.

7. The method of claim 3, further comprising creating a document using the CMS, wherein:

the document is created based on the one or more CMS content types; and

the document includes textual information based on the one or more CMS fields associated with the one or more CMS content types.

8. The method of claim 7, wherein the textual information based on the one or more CMS fields comprises hypertext links associated with additional documents created based on the one or more CMS content types.

9. A system comprising:

a processing system comprising one or more processors; and

a memory system comprising one or more computer-readable media, wherein the computer-readable media contains instructions stored thereon that, if executed by the processing system, cause the system to perform operations comprising;

receiving a model flattened domain ontology, wherein the model flattened domain ontology comprises information associated with one or more concepts;

creating a vocabulary based on the model flattened domain ontology;

creating one or more CMS content types based on the one or more concepts in the model flattened domain ontology.

10. The system of claim 9, wherein the one or more concepts are marketing concepts.

11. The system of claim 9, the operations further comprising creating one or more CMS fields associated with the one or more CMS content types based on the information associated with the one or more concepts.

12. The system of claim 9, the operations further comprising:

receiving a model-based marketing campaign design; and

creating one or more instances of the one or more CMS content types based on the model-based marking campaign design.

13. The system of claim 12, the operations further comprising creating an instance of a domain ontology based on the model-based marketing campaign design.

14. The system of claim 13, the operations further comprising creating an instance of a flattened domain ontology based on the instance of the domain ontology and the model flattened domain ontology.

15. The system of claim 11, the operations further comprising creating a document using the CMS, wherein:

the document is created based on the one or more CMS content types; and

the document includes textual information based on the one or more CMS fields associated with the one or more CMS content types.

16. The system of claim 15, wherein the textual information based on the one or more CMS fields comprises hypertext links associated with additional documents created based on the one or more CMS content types.

17. A system comprising:

a processing system comprising one or more processors;

a network connection, where in the processing system can communicate with a server via the network connection; and

a memory system comprising one or more computer-readable media, wherein the computer-readable media contains instructions stored thereon that, if executed by the processing system, cause the system to perform operations comprising;

transferring a model flattened domain ontology to the server via the network connection, wherein;

the model flattened domain ontology comprises infouuation associated with one or more concepts; and

the server is configured to;

create a vocabulary based on the model flattened domain ontology; and

create one or more CMS content types based on the one or more concepts in the model flattened domain ontology.

18. The system of claim 17, the operations further comprising transferring information associated with a model-based campaign design to the server via the network connection.

19. The system of claim 17, the operations further comprising receiving one or more documents from the server, wherein:

the one or more documents comprise instructions for displaying textual information via a web browser; and

the one or more documents are associated with the one or more CMS content types.

20. The system of claim 19, wherein the textual information comprises hypertext links configured to allow for navigation between the one or more documents using the web browser.