METHOD AND SYSTEM FOR IMPLEMENTING PROGRESSIVE PROFILING OF POTENTIAL CUSTOMERS
First Claim
1. A method for profiling potential customers who access a website dedicated to at least one business topic, said method comprising the steps of:
- restricting access of individual potential customers to valuable website content until that individual has registered by providing contact information, as well as information about his company and his position within that company to an online database; and
tracking that individual'"'"'s access to website content in order to determine his needs and interests.
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Accused Products
Abstract
Access to valuable website content is restricted until an individual registers and provides contact and other information relevant to his company and his position. If an unregistered individual attempts to access restricted information, he is automatically taken to an information request page. Once he has completed the page, he is taken to a thank you page, then redirected to the desired restricted content. The user is also sent an automatic email which contains a website access code. A registered visitor also retains access to restricted content through a long-term cookie delivered to his Internet browser. Progressive profiling can be implemented by tying access to higher-value website content to a requirement for input of additional information, so that new visitors are not overloaded with an initial barrage of questions. Received visitor information is transferred to a Customer Relationship Management database for scoring and ranking.
28 Citations
20 Claims
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1. A method for profiling potential customers who access a website dedicated to at least one business topic, said method comprising the steps of:
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restricting access of individual potential customers to valuable website content until that individual has registered by providing contact information, as well as information about his company and his position within that company to an online database; and tracking that individual'"'"'s access to website content in order to determine his needs and interests. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for profiling potential customers who access a website dedicated to at least one business topic, said method comprising the steps of:
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restricting access of individual potential customers to valuable website content until that individual has registered by providing contact information, as well as information about his company and his position within that company to an online database; tracking that individual'"'"'s access to website content in order to determine his needs and interests; maintaining a record for each potential customer, which includes not only contact and professional information, but a history of all website activity, downloads, and site visits; and scoring and ranking each individual for suitability as a potential customer. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification