EVENT BASED ADVERTISEMENT SELECTION
First Claim
1. A method for selecting an advertisement (ad) to display in an ad spot, comprising:
- accessing a database documenting a plurality of categories, each including at least one event item having geographical coordinates, an event occurrence time parameter and at least one descriptive parameter;
receiving at least one theme definition selected for an advertising campaign;
matching between said theme definition and at least one relevant category from said plurality of categories;
assigning an ad from said advertising campaign to said at least one relevant category according to said matching;
receiving a message indicative of a location of a user at a specific time from a client terminal associated with said user;
finding an event item corresponding to said location and time;
selecting an ad from said at least one relevant category which includes said corresponding event item; and
sending said client terminal a response to said message, said response comprising instructions to present said ad on a display of said client terminal.
3 Assignments
0 Petitions
Accused Products
Abstract
A method for selecting an advertisement (ad) to display in an ad spot, comprising: accessing a database documenting categories, each including at least one event item having geographical coordinates, an event occurrence time parameter and at least one descriptive parameter; receiving at least one theme definition selected for an advertising campaign; matching between the theme definition and at least one relevant category from the categories; assigning an ad from the advertising campaign to the relevant category according to the matching; receiving a message indicative of a location of a user at a specific time from a client terminal associated with the user; finding an event item corresponding to the location and time; selecting an ad from the relevant category which includes the corresponding event item; and sending the client terminal a response to the message, comprising instructions to present the ad on a display of the client terminal.
36 Citations
18 Claims
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1. A method for selecting an advertisement (ad) to display in an ad spot, comprising:
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accessing a database documenting a plurality of categories, each including at least one event item having geographical coordinates, an event occurrence time parameter and at least one descriptive parameter; receiving at least one theme definition selected for an advertising campaign; matching between said theme definition and at least one relevant category from said plurality of categories; assigning an ad from said advertising campaign to said at least one relevant category according to said matching; receiving a message indicative of a location of a user at a specific time from a client terminal associated with said user; finding an event item corresponding to said location and time; selecting an ad from said at least one relevant category which includes said corresponding event item; and sending said client terminal a response to said message, said response comprising instructions to present said ad on a display of said client terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for selecting an advertisement (ad) to display in an ad spot, comprising:
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a category database containing a plurality of categories, each including at least one event item having geographical coordinates, an event occurrence time parameter and at least one descriptive parameter; a campaign database containing at least one relevant category from said plurality of categories matching at least one theme definition of an advertising campaign; and
at least one ad from said advertising campaign assigned to said at least one relevant category; anda client terminal interface for receiving indicative of a location of a user at a specific time from a client terminal associated with said user corresponding to said at least one location item included in said at least one relevant category and for sending said client terminal a response to said message, said response comprises instructions to present said ad on a display of said client terminal. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification