BOOSTING RANKS OF STORIES BY A NEEDY USER ON A SOCIAL NETWORKING SYSTEM

• US 20140172877A1
• Filed: 12/14/2012
• Published: 06/19/2014
• Est. Priority Date: 12/14/2012
• Status: Abandoned Application

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Rubinstein, Dan Yigal, Vickrey, David, Cathcart, Robert William, Backstrom, Lars Seren, Thibaux, Romain Jean, Mao, Ziqing
• Application Number:
  US13/716,012
• Publication Number:
  US 20140172877A1
• Time in Patent Office: Days
• US Class Current: 707/748
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A social networking system generates a newsfeed for a user to view when accessing the social networking system. Candidate stories associated with users of the social networking selection are selected for inclusion in the newsfeed. Based on data associated with users associated with candidate stories, the social networking system determines a neediness value for the users associated with the candidate stories. The neediness value of a user indicates a degree of assistance by the social networking system to distribute content associated with the user. For users indicated as “needy users” based on their neediness values, the social networking system modifies the location of candidate stories associated with needy users in a ranking of the candidate stories.

Claims

1. A method comprising:

receiving a request from a viewing user of a social networking system for a newsfeed;

selecting a plurality of candidate stories for the viewing user, the plurality of candidate stories associated with a plurality of other users of the social networking system with whom the viewing user has established a connection;

identifying a needy user of the plurality of other users, the needy user identified based on whether an activity level associated with the needy user on the social networking system exceeds a threshold;

ranking the plurality of candidate stories, the ranking comprising increasing a ranking of at least one story based on an association between the story and the identified needy user;

generating a newsfeed comprising a plurality of the candidate stories, the generated newsfeed based at least in part on the ranking; and

sending the generated newsfeed for display to the viewing user.

2. The method of claim 1, wherein generating the newsfeed comprising the plurality of the candidate stories comprises:

ordering the plurality of the candidate stories based at least in part on the ranking.

3. The method of claim 1, wherein the activity level comprises a number of stories associated with the needy user.

4. The method of claim 1, wherein the activity level comprises a rate at which the needy user provides stories to the social networking system.

5. The method of claim 1, wherein the activity level comprises an amount of feedback from other users of the social networking system on stories associated with the needy user.

7. The method of claim 1, wherein the activity level comprises a time difference between a current time and a time when the needy user established an account with the social networking system.

9. The method of claim 1, wherein one or more of the selected candidate stories are associated with an action performed by a user of the social networking system with which the viewing user is connected.

10. The method of claim 1, wherein identifying the needy user of the plurality of other users comprises:

associating a neediness value with the needy user based on a comparison between the activity level associated with the needy user and the threshold.

11. The method of claim 10, wherein the neediness value is proportional to a difference between the activity level associated with the needy user and the threshold.

12. The method of claim 10, wherein increasing the ranking of at least one story based on the association between the story and the identified needy user comprises:

increasing the ranking of the at least one story by an amount based on the neediness value associated with the needy user.

6. The method of claim 6, wherein the feedback is selected from a group consisting of:

comments on a story, shares of a story, likes of a story, hides of a story, and any combination thereof.

13. A method comprising:

receiving a plurality of posts from users of an online system;

receiving a request from a viewing user of the online system for content associated with other users of the online system;

selecting a plurality of candidate posts for the viewing user;

identifying a needy user of the plurality of other users, the needy user identified based on whether an activity level associated with the needy user on the online system exceeds a threshold;

ranking the plurality of candidate posts, the ranking comprising increasing a ranking of at least one post based on an association between the post and the identified needy user;

selecting a set of the candidate posts based at least in part on the ranking; and

sending the selected candidate posts for display to the viewing user.

14. The method of claim 13, wherein the online system is a gaming system.

15. The method of claim 13, wherein selecting the set of candidate posts based at least in part on the ranking comprises:

ordering the candidate posts in the set of candidate posts based at least in part on the ranking.

16. The method of claim 13, wherein identifying the needy user of the plurality of other users comprises:

associating a neediness value with the needy user based on a comparison between the activity level associated with the needy user and the threshold.

17. The method of claim 16, wherein the neediness value is proportional to a difference between the activity level associated with the needy user and the threshold.

18. The method of claim 16, increasing the ranking of at least one post based on the association between the post and the identified needy user comprises:

increasing the ranking of the at least one post by an amount based on the neediness value associated with the needy user.

19. The method of claim 13, wherein the activity level comprises a number of posts associated with the needy user.

20. The method of claim 13, wherein the activity level comprises a rate at which the needy user provides posts to the online system.